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    Marketing Application & Practices: Rahul A. More Shrenik J. Magdum Ravi Kumar Sanjay Yadav Asha Jadhav Madhuri Bharati

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    This document discusses the marketing plan for Rose shampoo, which was launched in rural India in sachets targeting low-income groups. It transformed shampoo packaging and usage. The mission is to improve consumers' lives wherever it operates. The product uses natural ingredients to clean hair without dandruff while making it silky and shiny. Pricing considers marketing analysis, financial objectives, and costs. Distribution uses traditional and modern channels. Promotion utilizes cinema stars, radio ads, and samples. Future plans include increasing market share and entering new markets/segments.

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    Marketing Application & Practices: Rahul A. More Shrenik J. Magdum Ravi Kumar Sanjay Yadav Asha Jadhav Madhuri Bharati

    Uploaded by

    shrenikmagdum
    927 views21 pages
    This document discusses the marketing plan for Rose shampoo, which was launched in rural India in sachets targeting low-income groups. It transformed shampoo packaging and usage. The mission is to improve consumers' lives wherever it operates. The product uses natural ingredients to clean hair without dandruff while making it silky and shiny. Pricing considers marketing analysis, financial objectives, and costs. Distribution uses traditional and modern channels. Promotion utilizes cinema stars, radio ads, and samples. Future plans include increasing market share and entering new markets/segments.

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    here is ppt presentation of shampoo hoe to launch a new shampoo product in market

    Original Title

    Shampoo

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    This document discusses the marketing plan for Rose shampoo, which was launched in rural India in sachets targeting low-income groups. It transformed shampoo packaging and usage. The mission is to improve consumers' lives wherever it operates. The product uses natural ingredients to clean hair without dandruff while making it silky and shiny. Pricing considers marketing analysis, financial objectives, and costs. Distribution uses traditional and modern channels. Promotion utilizes cinema stars, radio ads, and samples. Future plans include increasing market share and entering new markets/segments.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    927 views21 pages

    Marketing Application & Practices: Rahul A. More Shrenik J. Magdum Ravi Kumar Sanjay Yadav Asha Jadhav Madhuri Bharati

    Uploaded by

    shrenikmagdum
    This document discusses the marketing plan for Rose shampoo, which was launched in rural India in sachets targeting low-income groups. It transformed shampoo packaging and usage. The mission is to improve consumers' lives wherever it operates. The product uses natural ingredients to clean hair without dandruff while making it silky and shiny. Pricing considers marketing analysis, financial objectives, and costs. Distribution uses traditional and modern channels. Promotion utilizes cinema stars, radio ads, and samples. Future plans include increasing market share and entering new markets/segments.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 21

    Marketing Application & Practices

    Submitted By
    Rahul A. More
    Shrenik J. Magdum
    RAVI KUMAR
    SANJAY YADAV
    ASHA JADHAV
    MADHURI BHARATI

    SUBMIT TO :-Prof. SANJOG KAKADE


    INTRODUCTION

    Launching ROSE shampoo


    product in present market
    ROSE SHAMPOO

    ROSE Shampoo was the first shampoo to be


    launched in sachets and was majorly targeted at
    Rural India for the people falling in low income
    groups. Rose Shampoo identified a humongous
    opportunity in rural and semi urban India and
    created waves with its entry into these markets.
    Combining innovative sachet packing, strategic
    pricing (At Re.1 and 50p) and a strong and motivated
    distribution network, Rose Shampoo transformed
    the very nature of shampoo packaging and usage.
    MISSION

    The leading consumer goods company


    with a mission to improve the lives of
    consumers wherever it operates.
    MOTO

     Make hair shine & black

     Formula used to despite the smell of


    detergents

    Consist of natural herbal product


    CONTINUE
    Clean the hair.

    To avoid from dandruff

    Make hair silky


    PRODUCT

    HAIR & CARE


    ROSE
    SHAMPOO
    CONTINUE

    100% natural product.


    No harmful chemical.
    Approved by Indian dermatologist
    association.
    Ingredients :- pearl & soybean essence ,
    Korean ginseng, camellia oil essence &
    eucalyptus essence
    PRICE
    There are three steps on decision on
    pricing strategy

     Marketing analysis

     Financial objective

     Cost analysis
    PLACE
    Traditional Distribution Channel

    M-D-W-R-C.
    Modern Trading

    Factory to direct malls & shops.


    Big Bazaar, D-Mart, More etc.
    In Contrast, shampoo bottles are more
    popular in the Northern markets
    About 50 % of the shampoo bottles are
    sold in the Northern region alone
    Shampoo Market Urban/Rural
    split-up (volume)

    35%
    RURAL

    URBAN

    65%
    PROMOTION

    • Trial and free samples

    • Ad Strategy based on the powerful appeal of


    cinema among common masses

    • Innovative radio ads based on popular cinema


    dialogues, unlike plain radio jingles of
    competitors
    CONTINUE
    Popular cine stars endorsed Rose –
    Amala, Khushboo, Manorma and Charlie

    Radioused as a sole mass advertising


    medium.

    Annual ads spend about Rs 2 Lacs


    STRENGTHS
    The company has advanced technology &
    well skilled professional
    The Rose shampoo is high quality product
    .
    The target market is educated .
    Participative management style .
    Very good distribution network all over
    India
    WEAKNESS

    Competitors has strong promotional


    activities like HUL ,DABUR.

    Imported brands also available in market.

    Customers are offered better alternatives


    by the competition.
    OPPORTUNITIES
    Entre new market or segments

    Rural marketing prospective

    Managing brand and brand equity

    National Income generated

    Fast market growth


    THREATS
    Political and Economic factor.

    Government policies.

    High rate of competition.

    Local and foreign competitor.


    Recommendations

    Variants and Innovative Promos


    Focus on strengths
    Change Mindset
    Improve packaging for bottles
    Totally different brand
    FUTURE PLAN
    Company has future plan to increase it’s
    market share from 20% to 25%

    Enter into market of Baby shampoo and


    shampoo plus conditioner

    Export it’s product in Asian countries like


    shrilanka, Nepal, Bangladesh etc.
    Thank
    you….

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