Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 587 views

    Presented by Himanshu Kathuria

    Uploaded by

    chimanshu77888
    The document discusses digital marketing and its future. It outlines objectives to study digital marketing and research methodology involving secondary data collection and primary surveys. Key aspects of digital marketing covered include definitions, types, channels, objectives, mix and examples like blogs, search engine marketing, websites, videos and more.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Presented by Himanshu Kathuria

    Uploaded by

    chimanshu77888
    587 views31 pages
    The document discusses digital marketing and its future. It outlines objectives to study digital marketing and research methodology involving secondary data collection and primary surveys. Key aspects of digital marketing covered include definitions, types, channels, objectives, mix and examples like blogs, search engine marketing, websites, videos and more.

    Original Title

    Digital Marketing

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses digital marketing and its future. It outlines objectives to study digital marketing and research methodology involving secondary data collection and primary surveys. Key aspects of digital marketing covered include definitions, types, channels, objectives, mix and examples like blogs, search engine marketing, websites, videos and more.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    587 views31 pages

    Presented by Himanshu Kathuria

    Uploaded by

    chimanshu77888
    The document discusses digital marketing and its future. It outlines objectives to study digital marketing and research methodology involving secondary data collection and primary surveys. Key aspects of digital marketing covered include definitions, types, channels, objectives, mix and examples like blogs, search engine marketing, websites, videos and more.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 31

    -Presented by

    Himanshu Kathuria
    OBJECTIVE OF THE STUDY
    • To undertake a study in order to
    gauge the future of Digital Marketing
    RESEARCH METHODOLOGY
    • Secondary Data
    • Internet & Books
    • Primary Data
    • In this report, , Microsoft Excel 2007 – Bar
    Charts, Pie Charts were used for developing
    the analysis of the project to get a solution to
    how the people are reacting and
    reciprocating to the new media. Along with
    the above, observation was taken into
    account.
    OBJECTIVE OF THE STUDY
    • To undertake a study in order to
    gauge the future of Digital Marketing
    RESEARCH METHODLOGY
    • To undertake a study in order to
    gauge the future of Digital Marketing
    What is Marketing???
    • Creating
    • Communicating
    • Delivering
    Types of Marketing
    Digital Marketing
    • Digital Marketing is the promoting of brands
    using the Internet, mobile and other
    interactive channels.

    • The unique effects of digital marketing is not


    driven by technicality itself but first and
    foremost a result of digital technologies
    seamless integration within our everyday life.
    (Lee Odden on Feb 18th, 2009 in Online Marketing, Reader Polls)
    Objectives of digital marketing
    DIGITAL CHANNELS
    VIDEO E-MAIL

    BLOGS GAMES

    BANNERS
    DIGITAL
    CHANNELS WEB SITES

    PODCASTS SEM

    MOBILE PHONES
    Types of digital marketing
    Push digital marketing
    Pull digital marketing
    COMBINATION OF PUSH AND
    PULL
    Digital Marketing Mix
    • Integration
    • Independence of location
    • Industry restructuring
    Customer
    • Intelligence value

    • Individualism
    • Interactivity
    Advantages
    • Convenience
    • Cost
    • Impact
    • Targeting
    Limitations
    • Limited reach
    • Difficult to penetrate in rural markets.
    A Few Examples
    BLOGS
    SEM User makes a search

    C
    O
    N
    T
    A
    C
    T

    A company presents itself in the


    search engine
    WEBSITES AND VIRAL VEDIOS
    SMS/MMS
    Digital banners
    A case study….

    ON
    Dove Hair Care on Yahoo!
    FLOATING BANNER ON YAHOO! HOME
    PAGE
    VIDEO BANNER ON YAHOO! HOME PAGE
    YAHOO! MAIL INNOVATION
    Ad Campaign Statistics
    • Campaign duration : May ‘07-Jun ‘07
    • Total Page Views Delivered : 9,42, 567
    • Total Ad Impressions Served : 15,013,191
    • Total Clicks : 2,25,671
    • Average CTR : 1.5%
    • Total Number of Videos Recorded on Streets: 1300
    • Total Page Views on the Dove Special : 387,924
    • Total Time Spent on the Dove Special : 842,600 min
    • Total No. of Answers Received by Yahoo! Users : 2,658
    The Future…..
    Digital marketing is here to stay.
    E-marketing by Malcolm McDonald and Hugh Wilson
    Marketing management by Philips Kotler etal
    www.davechaffey.com

    www.toprankblog.com/.../social-media-marketing-tops-digital-marketing-
    tactics-for-2009/

    Web-Chutney-Digital-Media-Outlook-Report-2009.pdf

    2009The-Year-in-Digital-Marketing.pdf

    www.iamai.in/DMarketing.aspx [dove case study]

    www.wikipedia.org

    www.scribd.com

    You might also like