Rfid in Walmart Final
Rfid in Walmart Final
Rfid in Walmart Final
Presented By:
Introduction
• Wal-Mart is the largest retailer and one of
the largest companies in the world based
on revenue.
• By the end of 2005, Wal-Mart had opened
5246 stores ,551 clubs, and 1587
worldwide distribution centers.
• Wal-Mart, the world’s largest retailer ,
was well known for its proficient supply
chain practices in the retail industry.
• Efficiency in Supply chain helps Wal-Mart
to focus on low price and customer
satisfaction .
“The greatest pleasure in life is doing
what other people say can’t be done.
That was the telltale sign. Wal-Mart relies
on information to run its business and
depends on technology as the enabler to
meet the customer’s needs”.
Threats:
• Technological Failure
• Imitation of technology by competitors
Strengths:
• Efficient Supply chain
• Low Price & Customer oriented
• Own Transportation System
• Save Labor cost
• Quality
Weakness:
• Lack of Expertise
• Not Possible for low valued items
• Trouble in handling metals and liquids
• Lesser Speed
Macro environment
Analysis
Industry:
• Second largest industry in USA.
• Low profit margin .
Technological:
• Intense focus
• Use technology as a platform to bring improvements in Supply
Chain.
• Rapid adoption of the technology
Sociocultural:
Competitive:
• Fierce competition.
• Cost of goods are 5 to 10% lesser than the competitors.
• Home Depot, Sears holdings Corporation,Roebuck,Kmart.
Marketing Strategy
• Everyday Low prices
• Focus on efficient supply chain (IT
enabled )
• Availability of Products
• Proper Inventory Control
Recommendations
• Wal-Mart should redefine the scope of its RFID by
narrowing the scope of products to those with
limited amounts of metal and liquid.
• Wal mart should provide proper knowledge
about RFID to their suppliers
• Wal mart should achieve a standard format for
all its suppliers while implementing RFID
Thank You