Presentation Kingfisher
Presentation Kingfisher
Presentation Kingfisher
AIRLINES
INTRODUCTION
VISION
The Kingfisher Airlines family will consistently deliver
asafe, value-based and enjoyable travel experience to
all our guests.
Safety
Service
Happiness
Teamwork
Accountability
PRODUCT
AND PRICING
SOME FACTS
AND INFORMATION
PRODUCT
Product is your core
offering . This is the
thing that will fulfill
the needs of your
customer.
If
your
product
is
faulty,
every thing else fails.
The attributes of the
product, vis-a-vis the
attributes offered by
competing
products
and substitutes, are
important
in
estimating
the
competitive scenario
for
the
marketing
PRODUCT
DESIGN
At the airport
Roving agents
Valet service
Guests are offered refreshments in case of delay
Proper feedback system
Follow up
Understand and improve
Responding accordingly
AUGMENTED SERVICES
In-flight entertainment: Every seat is treated to
an individual TV with Live TV as well as well as pre
recorded in-flight entertainment channels and
Radio.
VALUE PROPOSITION
Costs lower than economy class travel on full service
airlines and marginally more than the bus services type low
cost completion.
Delight and pamper their guests through unparallel services
like rover agents, web check-in, comfort and convenience.
Designer aircrafts keep the customers comfort and
convenience in mind , with kind and helpful stewards,
stewardess, air hostesses.
Various in-flight entertainment options.
Lowest per seat mile cost in India.
PRODUCT LINES
Kingfisher first
Kingfisher class
Kingfisher red
PLACE
Place or distribution is a major factor in developing
a service marketing strategy because of the
inseparability of services from the producer.
As competition grows, the value of
location becomes more important.
convenient
Promotion
Other Promotion
People
PHYSICAL EVIDENCE
Dr. Vijay Mallya, envisioned this lounge as one that will provide flyers a taste
of the wonderful experience they'll have on the flight, even before they
board. This snazzy lounge offers world-class facilities to cater to the premium
class traveller both business and first class.
Bar service
WORLDCLASS CABIN
CREW
Staff deliver high standards
of service efficiency, and in
a sincere and charming
manner that makes the
airline stand out from the
rest.
GOURMET CUISINE
KINGFISHER MAGAZINES
Hi!
BLITZ
Hi!
LIVING
FUN
TV
PROCESS
The aim of the Service organization should
be to make the customer processes faster
and simpler for the customers
CUSTOMER
Book the
ticket
Check in
luggage
Security
Check
Transfer to
Plane
Order
Food,
magazi
nes,
papers,
Use
restroo
m
Take-off
Plane
lands
Transfer Collect
To airport Baggage
and
leave
Line of Interaction
Greet and
take bags
Through
travel
agent or at
airport
itself
Through
shuttle
Check
passeng
er
Serve
custom
ers
Send-off
customer
s
Throug
h
Shuttle
Deliver
bags
Greeting
and security
demonstrati
on
Communicate
With control
tower
Load Bags
On plane
Remove
Bags and
transfer
To airport
Line of Visibility
Through
Conveyor
Belt
Metal
detectors
Loading up food,
fuel, and clearing
for
Take-off
Conveyor
Belt
PROCESS
They also offer a personal valet service at all airports who assist
in baggage handling and boarding, exclusive lounges with
private space, accompanied with refreshments and music at the
airport and on demand audio and video inside the flight.
They also offer concession, by not charging any cancellation charges and
also giving them the option to make a change in the reservation status if
it is possible.
ONGOING CRISIS
Latest news is that Kingfisher employees have been not paid seven
months salary. On 20th October 2012, the Directorate General of Civil
Aviation suspended Kingfishers license after it failed to address the
Indian regulator's concerns about its operations.
SUGGESTIONS
1.
Kingfisher should focus on the timing of the flights and should introduce early morning and
late evening flights specially for the Business Travellers and design it especially for them.
2.
They can expand their product line by starting their own air cargo division.
3.
They can start providing services at competitive prices by starting up no frill airlines.
4.
5.
It should stop flights on those routes which do not have heavy traffic.
6.
They can train their employees to cater customers from around the world and hire foreign
staff for international flights.