Microsoft - Nokia Deal
Microsoft - Nokia Deal
Microsoft - Nokia Deal
Microsoft leads the Computer Operating Systems Market with more than
90% of Market Share
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Windows
Mac OS
92,0%
6,8%
1,1%
Linux
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Nokia was the third worldwide top vendor of smartphones in the year of
2012 in a market where Samsung and Apple are the market leaders
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Samsung
30,3%
Apple
19,1%
Nokia
4,9%
HTC
4,6%
Others
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Android
75,0%
IOS
Windows Phone
Others
17,3%
3,2%
4,5%
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Microsoft bought Nokia to Devices & Services business for EUR 5.44
billion all-cash transaction inserted in the new strategy
Nokia Acquisition
Patents Included
Total
price
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Mobile Phones and Smart Devices business units as well as the design team, operations including
production facilities, sales and marketing activities and support functions
10 year non-exclusive license to Nokia patents with reciprocal rights to utilize Microsoft patents in
Nokia HERE services. Option to extend the mutual agreement to perpetuity
purchase
The purchase price had two components: EUR 3.79 billion relates to the purchase of the Devices &
Services business and EUR 1.65 billion relates to the mutual patent license agreement and future
option
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II with Microsoft
Nokia Acquisition
also an integration of hardware knowledge and expertise
Companieswas
Backgrounds
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software background
Specialized in Hardware
Mobile Phones and Smart devices
and challenges are based in the integration of all the new assets
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Opportunities
and
Challenges
Main opportunities
for
Microsoft
lead to an increase of competitiveness
Challenges
Opportunities
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_
Complementarity between
products
Competition
(Samsung, Apple and Google)
Operational Synergies
Device
design and
engineering
Device
Distribution
and Sales
Globally
scaled
supply chain
Key
Capabilities
Mature
operational
processes
and systems
Operator
sales and
support
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Key
Takeaways
Internal
External
Costumer Oriented
Increased
Benefits
Control Over Technology
Being able to develop both
hardware and software with
integrated innovation
Market Opportunities
Wider set of products,
allowing Microsoft to compete
for better market shares