H&M in Engleza
H&M in Engleza
H&M in Engleza
Content:
About H&M
Product
Place
Price
Promotion
Conclusion.
H&M
About H&M
The full company name Hennes & Mauritz was rebranded to H&M
to simplify worldwide perception of the brand.
H&M is a clothing store who has markets in Asia, Europe, Middle
East & Northern Africa and North America which consists of 2,600
stores.
About H&M
Product
wide
Place
There are 2500 H&M stores worldwide in 43
markets;
The aim for H&M is to always be placed in busy
areas such as popular malls and big cities;
H&M also has an online shopping website to service
its customers to be more convenient. They can
browse, interact and order the product everywhere
and at anytime directly from their home, the brand
also provides shipping all over the world.
Price
Price
H&M
Pro
mo
ti
on
Weaknesses
-product recall
Opportunities
Threats
H&MCollaboration
Conclusion
H&M believes that giving the customer unbeatable value by offering fashion and quality at
the best price is what makes them successful.
The company works consists of five individual brands such as H&M, COS, Monki,
Weekday and Cheap Monkey. This insures that the stores will have a variety of styles for
all age groups.
They developed:
Bunescu Mariana
Cucuruza Alina
Paladi Ana