This document presents information about Jindi Enterprises, a Chinese company that manufactures heat exchanger units. It discusses Jindi's history, operations, competitors, and current challenges. A SWOT analysis is provided, identifying strengths like the founder's engineering background, and weaknesses such as not owning production facilities. Four candidates for a new sales manager position are described - Hu Bin, Bai Dong, Qian Cheng, and Liu Xiaogang - with their pros and cons. Qian Cheng is selected for his experience in engineering and management, architectural industry connections, and leadership skills.
This document presents information about Jindi Enterprises, a Chinese company that manufactures heat exchanger units. It discusses Jindi's history, operations, competitors, and current challenges. A SWOT analysis is provided, identifying strengths like the founder's engineering background, and weaknesses such as not owning production facilities. Four candidates for a new sales manager position are described - Hu Bin, Bai Dong, Qian Cheng, and Liu Xiaogang - with their pros and cons. Qian Cheng is selected for his experience in engineering and management, architectural industry connections, and leadership skills.
This document presents information about Jindi Enterprises, a Chinese company that manufactures heat exchanger units. It discusses Jindi's history, operations, competitors, and current challenges. A SWOT analysis is provided, identifying strengths like the founder's engineering background, and weaknesses such as not owning production facilities. Four candidates for a new sales manager position are described - Hu Bin, Bai Dong, Qian Cheng, and Liu Xiaogang - with their pros and cons. Qian Cheng is selected for his experience in engineering and management, architectural industry connections, and leadership skills.
This document presents information about Jindi Enterprises, a Chinese company that manufactures heat exchanger units. It discusses Jindi's history, operations, competitors, and current challenges. A SWOT analysis is provided, identifying strengths like the founder's engineering background, and weaknesses such as not owning production facilities. Four candidates for a new sales manager position are described - Hu Bin, Bai Dong, Qian Cheng, and Liu Xiaogang - with their pros and cons. Qian Cheng is selected for his experience in engineering and management, architectural industry connections, and leadership skills.
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JINDI ENTERPRISES
Presented By Group 5 Ansuman Chattopadhyay Arijit Hawlader Rohan Bhawale Sounak Saha Somal Kant Praveen Kumar JR
About Jindi Enterprises
Chinese company makes Heat Exchanger Units (HEU) Founded by Ma Rui in 1997. Generated revenue mainly from Heat Exchanger Units and HVAC(Heating,Ventilator & AC). Competitors SOE, Yongda and joint ventures.
SWOT ANALYSIS OF JINDI
Strength: Ma had a strong engineering and technical background so he had Designed series of heat exchanger units with different capacities. Won several national prizes in boiler design. Captured the residential and commercial markets. Employees were more reliable. 70% of the sales engineer were university graduates with engineering background. Attractive compensation package. Employee benefits- 10% Growth: two investors joined Jindi Sun Foodstuff Ltd Trojan software
Weakness:Zhou Xun former sales manager has left and joined their competitor Yongda. Jindi did not owned any production facilities. From 2002, manufacturing was done by a third party.
Opportunities : Expanding into industrial market.
Threats Since Zhou has left the company so he can disclose the jindis sales strategy. Growing competition. Competitors products were cheaper, provided good service, and were financially strong.
Current Challenges SM Zhou, former Sales Manager has resigned and joined its competitor Yongda. Need to hire a new Sales Manager. High employee turnover. Entering into the industrial market. Develop a new sales strategy for industrial market.
Candidate 1:- Hu Bin
Pros
Working as sales engineer for Jindi.
Faithful,reliable,loyal,silent,steady,enthusiasm,easy going. Willing to help,leadership skills. Strong technical background Cons
Not a successful sales engineer.
Too Honest.
Candidate 2:- Bai Dong
Pros
Interested in Technological aspect of Jindi products.
Quick learner, well organized, engaging sales style, confident. Learned from failure(Handling Customers). Good rapport with customers. Cons
Interest in entrepreneurship. Very young-less experience.
Candidate 3:- Qian Cheng
Pros
Youngest engineer to held a post as senior
engineer in architectural design firm. General Manager of the decentralized division. Smart and diversified in experience. Good management training and practical management experience.
Cons
Overqualified. Might reallocate in future.
Candidate 4:- LIU Xiaogang
Pros
Interpersonal relationship skills.
His father had friends and students in architectural firms.
Cons
No sales experience. Degree in economics lacks technological knowledge.
Decision
Choosing Qian as new sales manager-will
result in distribution of benefits and costs for all stakeholders . Qian has architectural ties . Posses Engineering knowledge and managerial experience . Leadership skills in sales
