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    Bokaro Steel Plant

    Uploaded by

    Shilpi Arora
    The document discusses the marketing of secondary products and by-products from Bokaro Steel Plant in India. It describes how previously marketing was done through fixed pricing or tenders, which led to issues like malpractice and low profits. To address these issues, Bokaro Steel Plant transitioned around 5 years ago to conducting e-auctions through an online platform for more effective and simpler marketing. The e-auctions are held jointly with TISCO through a company called Metal Junction, and promote transparency, fairness, and higher profits compared to the previous methods.

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    Bokaro Steel Plant

    Uploaded by

    Shilpi Arora
    206 views8 pages
    The document discusses the marketing of secondary products and by-products from Bokaro Steel Plant in India. It describes how previously marketing was done through fixed pricing or tenders, which led to issues like malpractice and low profits. To address these issues, Bokaro Steel Plant transitioned around 5 years ago to conducting e-auctions through an online platform for more effective and simpler marketing. The e-auctions are held jointly with TISCO through a company called Metal Junction, and promote transparency, fairness, and higher profits compared to the previous methods.

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    Bokaro Steel Plant

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    The document discusses the marketing of secondary products and by-products from Bokaro Steel Plant in India. It describes how previously marketing was done through fixed pricing or tenders, which led to issues like malpractice and low profits. To address these issues, Bokaro Steel Plant transitioned around 5 years ago to conducting e-auctions through an online platform for more effective and simpler marketing. The e-auctions are held jointly with TISCO through a company called Metal Junction, and promote transparency, fairness, and higher profits compared to the previous methods.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    206 views8 pages

    Bokaro Steel Plant

    Uploaded by

    Shilpi Arora
    The document discusses the marketing of secondary products and by-products from Bokaro Steel Plant in India. It describes how previously marketing was done through fixed pricing or tenders, which led to issues like malpractice and low profits. To address these issues, Bokaro Steel Plant transitioned around 5 years ago to conducting e-auctions through an online platform for more effective and simpler marketing. The e-auctions are held jointly with TISCO through a company called Metal Junction, and promote transparency, fairness, and higher profits compared to the previous methods.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    Marketing Of Secondary and By-products

    and Analysis of Regulation of Marketing


    Activities Through E-auction of
    Bokaro Steel Plant (SAIL)
    By-
    Saurabh Kumar
    Enrollment No- A0101913027
    B-46
    M.B.A. (General)
    AMITY BUSINESS SCHOOL,Noida


    COMPANY PROFILE
    Steel Authority of India Limited (SAIL) is the leading steel-
    making company in India. It is a fully integrated iron and steel
    maker, producing both basic and special steels for domestic
    construction, engineering, power, railway, automotive and
    defence industries and for sale in export markets. SAIL is also
    among the seven Maharatnas of the country's Central Public
    Sector Enterprises.

    Background and history
    SAIL traces its origin to the formative years of an emerging
    nation - India. After independence the builders of modern
    India worked with a vision - to lay the infrastructure for rapid
    industrialization of the country. The steel sector was to propel
    the economic growth. Hindustan Steel Private Limited was set
    up on January 19, 1954.

    ABOUT SAIL
    SAIL manufactures and sells a broad range of steel products,
    including hot and cold rolled sheets and coils, galvanised sheets,
    electrical sheets, structural, railway products, plates, bars and rods,
    stainless steel and other alloy steels.

    SAIL produces iron and steel at five integrated plants and three
    special steel plants, located principally in the eastern and central
    regions of India and situated close to domestic sources of raw
    materials, including the Company's iron ore, limestone and
    dolomite mines.

    The company has the distinction of being Indias second largest
    producer of iron ore and of having the countrys second largest
    mines network. This gives SAIL a competitive edge in terms of
    captive availability of iron ore, limestone, and dolomite which are
    inputs for steel making.

    Bokaro steel plant is the fourth integrated public sector
    steel plant in India.

    It was incorporated as a limited company in 1964 and
    was later merged with the state-owned Steel Authority of
    India Limited (SAIL)

    Currently it houses five blast furnaces with a total
    capacity to produce 4.5 MT of liquid steel. The plant is
    undergoing a mass modernisation drive after which its
    output capacity is expected to cross 10 MT.
    REVIEW AT A GLANCE OF SAIL
    (INTRODUCTION)
    PRIMARY PRODUCTS BY - PRODUCTS
    HR COILS. 1) BENZENE.
    HR PLATES. 2) TOULENE.
    HR SHEETS. 3) NAPHTHALENE.
    GP SHEETS. 4) AMMONIUM SULPHATE
    GC SHEETS. 5) STILL BOTTOM OIL.
    6) ANTHRACENE OIL.

    The present mode of marketing of secondary products & by-products,and
    Regulation of entire marketing activities is done mainly through
    E-AUCTION
    This is also known as E-COMMERCE. This concept of marketing came after
    modernization, and implemented at Bokaro Steel Plant some 5 years
    back, in order to transform the marketing activities more effective and
    more simpler.

    Previous mode of marketing of secondary products and by-products were
    mainly done through the following ways..
    Fixed pricing.
    Tender basis.

    The major problems faced in practicing these modes of marketing
    concepts at Bokaro Steel Plantwere.
    Greater chances of malpracticing.
    No fair deal.
    Inability to hold potential customers.
    Self interest of higher professionals.
    Low profitability & low turnover.

    So in order to overcome all these drawbacks and to run the marketing
    activities more efficient, the concept of E-AUCTION is brought into
    consideration which is undertaken by joint venture of SAIL &TISCO
    through metal junction.

    Flow Chart of E-Auction

    Advt of dates/type of materials on SAIL website/Newspaper

    Posting of lot details to be auctioned on SAIL / Metal Junction website
    Inspection of lots by customers
    Auction conducted on metaljunction.com
    Report of Auction by metaljunction.com

    Reserve Price Opening Committee meeting
    Recommendations Approval for Sale

    Issue of Offer Letter
    E-Auction
    Promotes fair deal.
    Capable enough to hold potential customers.
    Minimum or negligible malpracticing.
    Restricts the concerned professionals for
    being corrupted.
    High profitability and high turnover

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