Samsung Business Strategy: Zana, Michael, Marelyne, Jay

Samsung Business Strategy
Zana, Michael, Marelyne, Jay
Contents
1.Intrduction Strategy Sony Background
2.Sony Internal analysis strength Weakness Stakeholders Boston Life cycle
3.Sony External analysis Opportunity Threats PESTEL SWOT 4.Sony Strategic options and selection 5.Strategy implementation 6.Questions
Contents
Samsung Electronics
Company Overview Financial Overview
Strategic group analysis Life cycle 5 Forces Resource A. (UR Value Chain (CC) Org. Purposes SWOT Portfolio analysis Competitive Strategy Ansoff Conclusion Recommendations
Internal Analysis
External Analysis
PEST ANALYSIS
What is Strategy?
The definition of strategy
Divided into three levels 1.corporate-level strategy 2.business-level strategy 3.operational strategy
Core idea of Sony

The idea of establish -Free-minded ideals factory
The mind of continue improvement -Do what others do not want to do, do what others can not think about
The motivation of development
Background of Sony Corp.

world's professional technology
provider of audio-visual, communicating products
the world's largest integrated

entertainment company
Sonys history in the 60 years period Sonys vision statement -To experience the joy of advancing and applying technology for the benefit of the public Diversified development -Explore new areas Development goal -Global market
Sony's core values -Make a difference Pay attention to staffs - Opening administration and equality environment -lifetime employment system -Internal exchanging system
SONY Internal Environment

Sony's strength Sony's weakness Sony's stakeholder Sony's Boston Matrix
Strength substantial Brand

Name
diversified products reduced business

risk in a variety of countries
Weakness high debt ratio too many business

segments
Sony's stakeholder
Government
Investor and suppliers
Customer
Stakeholders of SONY Investor and suppliers
Employee
Offshore outsourcing
Cooperation Company
Sony's stakeholder
Government: support Sony to become a well-known domestic brand Employees: contribute their knowledge and creativity Cooperation company: Investor and suppliers: get fund and management for SONY
provide software and hardware services for SONY
Power
Outsourcing: reduce cost and improve profits Customers: products buy SONY
Interest
Sony's Boston Matrix
Sony Ericsso n W980
Walkman and CD players
SONY'S External Environment

Opportunity Threat PESTEL
Opportunities Threats
Kazuo Hirai has Competition from
become the CEO other producers
Competition Economic had a
between Apple and continuous decline Google black market
SONY's PESTLE Analysis

political
government, tax rates, trade policies and entry requirement, effect Sonys business working
Economic
inflation, exchange rates, interest rates, credit availability, stock market patterns, etc. Sony can be affected by all these factors positively or negatively.
Social
Sony has a well-established brand image all over the world, so it does not have to face problems regarding reputation. But social factors can fail its business if it will ignore them.
SONY's PESTLE Analysis

Technological
Xperia Z1 Compact -- the worlds best camera in a compact smartphone. Sony is already a category leader in wearable technology. Like smartwatch2. new one-touch pairing Stereo Bluetooth headset.
Legal
intellectual property rights creation
Environment
It is important due to the increasing scarcity of raw materials, pollution targets, doing business as an ethical and sustainable company.
strategic options and selection

Overall cost strategy
Market focus strategy

differentiation strategy
Overall cost strategy

Overall cost strategy means company reduce its
own production's operating costs lower than competitors' prices, gain market share, and get more profit
example:walkman vs ipod
PSP/PS3/PS4 cheaper prices VS xbox
Market Focus Strategy

Market Focus strategy is centered on a specific
target-intensive production and business activities, requires the ability to provide more efficient service than competitors
Sony Picture/music
sony TV
Differentiation Strategy
The company provides a product or service
differently.
The unique appearance and systems VAIO laptops Patented technologies BRAVIA Engine Exclusive game
Selection For Sony

Focus on core business development,
entertainment, film, games.
Appropriate to reduce the product

prices, to win the favor of consumers
Maintain and strengthen the sony

product style
Sony strategy implementation

I. The roles and responsibilities
II.resource requirements
strategy implementation
The roles and responsibilities
Sony
Project Directors Directors
HR
Financial
Marketing
production
Designer
Evaluate resource requirements
new strategy will take 2 years to
accomplishment.
Management Structure will be shown as

below:
Company culture
How to change the culture to Kaizen encourage innovation and creativity
Manager Director
keep a flatter organization, with broader spans of control
Each employee to take responsibility
Lowering costs (Finance)

outsourcing
Renegotiate supply prices
Customers Strategy
encourage customers to offer a proposal Hold regular focus groups with customers and obtain feedback
Advertising
Build a strong brand reputation Develop promotions and customer loyalty the private ordering
New products
develop new products enter of totally different field
Thank you
That s all
Thank you for your listening Happy to answer all the questions

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Samsung Business Strategy

Zana, Michael, Marelyne, Jay

Core idea of Sony

Background of Sony Corp.

the world's largest integrated

SONY Internal Environment

Strength substantial Brand

diversified products reduced business

Weakness high debt ratio too many business

Investor and suppliers

Stakeholders of SONY Investor and suppliers

provide software and hardware services for SONY

Sony's Boston Matrix

Sony Ericsso n W980

Walkman and CD players

SONY'S External Environment

Competition Economic had a

between Apple and continuous decline Google black market

SONY's PESTLE Analysis

SONY's PESTLE Analysis

strategic options and selection

Market focus strategy

Overall cost strategy

PSP/PS3/PS4 cheaper prices VS xbox

Market Focus Strategy

Selection For Sony

Appropriate to reduce the product

Maintain and strengthen the sony

Sony strategy implementation

Project Directors Directors

Management Structure will be shown as

Lowering costs (Finance)

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