Concept of Culture
Concept of Culture
Concept of Culture
Think of 10 ways in which we use the word culture or cultural. Eg. Culture shock, Canadian culture, multicultural
Culture or civilization, taken in its wide ethnographic sense, is that complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired my man as a member of society. E. B. Tylor 1871
`The sum total of knowledge, attitudes and habitual behaviour patterns shared and transmitted by the members of a particular society'
Ralph Linton (1940).
The pattern of life within a community, the regularly recurring activities and material and social arrangements characteristic of a particular group'. Ward Goodenough (1957):
Culture is the framework of beliefs, expressive symbols, and values in terms of which individuals define their feelings and make their judgements (Geertz 1957 American Anthropologist 59:32-54). `an historically transmitted pattern of meaning embodied in symbols, a system of inherited conceptions expressed in symbolic form by means which men communicate' (Geertz 1973: 89). Cultures are traditions and customs, transmitted through learning, that form and guide the beliefs and behaviour of the people exposed to them.... Cultural traditions include customs and opinions developed over the generations about proper and improper behaviour (Kottak 2008)
Material Objects
Values
Everything that people have, think, and do as members of a society (Ferraro, 2008) Culture is Relative
Dimensions of Culture
Values Norms
Ideas/Beliefs Attitudes/Worldviews
Roles Symbols Traditions Artifacts
Characteristics of Culture
Culture is learned Culture is unconscious Culture is shared Culture is integrated Culture is Symbolic Culture is a way of life Culture is Dynamic Culture is Relative
Culture is learned
How do we learn our culture?
Enculteration
Culture is unconscious
Culture is shared
Culture is Relative
Australia
25%
Such findings signal that Canadian values, ideas, and attitudes should not be relied upon when planning marketing forays into foreign consumer markets
Culture is Integrated
Economics Kinship
Religion Medicine
law
A wink or a twitch
Culture is Symbolic
Culture is Dynamic
1896
1918
1924
1935
1955
Identity
Adaptive
What is society?
Society
`A distinct and relatively autonomous community whose members' mutual social relations are embedded in and expressed through the medium of culture'. `Any portion of a community regarded as a unit distinguishable by particular aims or standards of living or conduct'. i.e. culture `A group of people who occupy a specific locality and who share the same cultural traditions or culture.'