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    Green Marketing

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    geetukumari
    This document discusses electronic waste (e-waste) generation and management in India. It states that India generated around 3.3 million tons of e-waste in 2007 and this amount is projected to rise to 8 million tons by 2012. It outlines existing e-waste legislation in India and highlights initiatives by companies like Nokia and Ecoreco to collect, recycle, and dispose of e-waste in an environmentally sound manner. The document concludes by emphasizing the need for both technical and policy interventions in India to effectively address the growing challenge of e-waste.

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    Green Marketing

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    geetukumari
    174 views25 pages
    This document discusses electronic waste (e-waste) generation and management in India. It states that India generated around 3.3 million tons of e-waste in 2007 and this amount is projected to rise to 8 million tons by 2012. It outlines existing e-waste legislation in India and highlights initiatives by companies like Nokia and Ecoreco to collect, recycle, and dispose of e-waste in an environmentally sound manner. The document concludes by emphasizing the need for both technical and policy interventions in India to effectively address the growing challenge of e-waste.

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    This document discusses electronic waste (e-waste) generation and management in India. It states that India generated around 3.3 million tons of e-waste in 2007 and this amount is projected to rise to 8 million tons by 2012. It outlines existing e-waste legislation in India and highlights initiatives by companies like Nokia and Ecoreco to collect, recycle, and dispose of e-waste in an environmentally sound manner. The document concludes by emphasizing the need for both technical and policy interventions in India to effectively address the growing challenge of e-waste.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    174 views25 pages

    Green Marketing

    Uploaded by

    geetukumari
    This document discusses electronic waste (e-waste) generation and management in India. It states that India generated around 3.3 million tons of e-waste in 2007 and this amount is projected to rise to 8 million tons by 2012. It outlines existing e-waste legislation in India and highlights initiatives by companies like Nokia and Ecoreco to collect, recycle, and dispose of e-waste in an environmentally sound manner. The document concludes by emphasizing the need for both technical and policy interventions in India to effectively address the growing challenge of e-waste.

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 25

    Geetu BBM

    CONTENTS
    Introduction E-waste generation every year Existing legislation

    Initiatives regarding e -waste management in India


    E-waste treatment and disposal methods Nokia e-waste recycling program Case study of Ecoreco

    INTRODUCTION
    Electronic waste is a waste consisting of any broken or unwanted electrical or electronic appliance.

    Electronic waste (e-waste) comprises of waste electronic goods which are not fit for their originally intended use.
    Non-working earphones, taperecorders, CRT monitors, cassettes etc.

    E -WASTE GENERATED EVERY YEAR


    INTERNATIONAL SCENARIO
    In 2011, 3.41 million tons of e-waste generated in the U.S. Of this amount, only 8,50,000 tons or 24.9 % was recycled, according to the EPA. The rest was trashed in landfills or incinerators. 50 to 80% of e-wastes collected by U.S. is exported to India, China and African countries for recycling. Exported e-waste recycling and disposal in China, India and Pakistan is highly polluting.

    CONTD
    National scenario
    As per a report by MAIT India generated 3,32,979 tonnes of E-waste was generated in the year 2007 and the number is expected to reach 8,00,000 tonnes by 2012. 65 cities generated more than 60% of the total E-waste generated in India. Among the 10 states (Maharashtra, Tamil Nadu, Andhra Pradesh, Uttar Pradesh, Gujarat, West Bengal, Delhi, Karnataka, MP and Punjab), Maharashtra ranks first in the e-waste generation. The total e-waste generation in Maharashtra accounts for 20,270.6 tons per year.

    State scenario

    EXISTING LEGISLATION

    BASEL CONVENTION

    E-waste (Management and Handling) Rules, 2011

    Hazardous Wastes (Management and Handling) Rules, 2003

    Guidelines for Environmentally Sound Management of E-waste, 2008

    E-Parisaraa (BANGALORE)

    E-WASTE MANAGEMENT

    It is the first government-authorized eco-friendly recycling

    unit which makes full use of e-waste.


    The plant, which is India's first scientific e-waste recycling

    unit, aims to reduce pollution, landfill waste and recover


    valuable metals, plastics and glass from waste in an ecofriendly manner. It protects data from discarded PCs and guarantees customers confidentiality.

    INITIATIVES REGARDING EWASTE MANAGEMENT IN INDIA


    Earth Sense Recycle Private Limited
    It is the joint venture between the E-Parisaraa Private Limited and M/S. GJ Multiclave India Private Limited. It is a bio-medical waste handling and management company. This company came into existence in the year 2000 and they recycle all types of e-wastes including de-bound assets and other electrical and electronic equipment. It offers safe and reliable disposal of e-waste. The Govt. of India as well as the Pollution Control Board has certified the company.

    Trishyiraya Recycling India Pvt. Ltd (TPL)

    CONTD
    It has constant surveillance mechanisms like CCTV Monitors etc.

    TPL feels proud of its innovative technology that helps recycle e-waste.
    It was a partnership program between EPA and leading consumer electronics manufacturers, retailers, and mobile service providers that promoted opportunities for individuals to donate or recycle their electronics. Plug-In to e-Cycling has changed into the Sustainable Materials Management (SMM) E-Cycling includes recycling and recovers valuable materials from old electronics which can be used to make new products. It also includes reducing greenhouse gas emission, reducing pollution, saving energy and resources by extracting fewer raw materials from the earth.

    Plug-in to E-Cycling

    SOME HAZARDOUS COMPONENTS OF E-WASTE AND EFFECTS ON HUMANS


    Name Use Location Effects on Humans

    Lead

    Metal joining, Spray Painting, Cathode ray tubes Foundry work, Battery (CRT), Batteries, component e.t.c PVC Cables, Paints Lightening components for flat screen display units; Switches and relays; Battery Components Printing Batteries, Housing & Medical Equipment Printers

    Damage to nervous and blood systems. kidney damage. Affects brain development. Neural damage. Damage to brain. Respiratory and skin disorders. Respiratory tract irritation

    Mercury

    Toner

    E-WASTE TREATMENT & DISPOSAL METHODS


    LANDFILLS INCINERATION

    Compacted Solid waste is placed in a hole, and covered with soil

    Conversion of waste to carbondioxide, water vapor & ash via burning

    CONTD
    RECYCLING AND REUSE separation and collection of materials for processing and remanufacturing into new products, and the use of the products to complete the cycle

    E-WASTE MANAGEMENT:NOKIA SETS EXAMPLE


    Nokia began its e-waste management campaign in 2008. In the first phase of its campaign, Nokia set up drop boxes across the country to take back used phones, chargers and accessories, irrespective of the brand, at Nokia Care Centres or Priority Dealers.

    After the necessary infrastructure was set up, Nokia entered into the
    second phase of the campaign, which involved the public. Nokias mass campaign was implemented on January 1, 2009 in four cities of the country: Delhi, Bengaluru, Mumbai and Ludhiana.

    CONTD
    According to PRANSHU SINGHAL The total quantity of mobile phones

    and accessories collected f rom this campaign since its launch in 2009 is
    160 tonnes. The e-waste collection has grown from three tonnes in 2009 to 65 tonnes in 2012.

    Nokia Planet Ke Rakhwaale


    Nokia launched PLANET KE RAKHWALE take-back and recycling campaign , which extended to 28 cities across India. Conducted in more than 1,200 schools across India.

    An activity/games based workshop session for selected group of

    40 students in two groups from classes 6-8 and 9-12.


    Gifts to be distributed to students contributing in the drive. Gifts

    include recycled plastic pen sets made from recycling of a


    mobile phone handset. More than 20,000 mobile handsets and over 15,000 chargers have been collected as a part of this program.

    ABOUT ECORECO
    Eco Recycling Limited (Ecoreco) was incorporated in September 2007.
    Ecoreco was jointly promoted by Infotrek Syscom Limited, a company listed on the Bombay Stock Exchange since 1995 and Mr. B K Soni, the first generation entrepreneur & main promoter of Infotrek Syscom Ltd.

    ACTIVITIES
    Recycling - Collection - Recycling - Certification - Legal Compliance - Disposal of Hazardous Substances Remarketing - Repairing - Refurbishing & Upgrading - Sale & Lease - Charity / Donation Data Security

    CLIENTS
    Dealings with 250 companies including: TATA MAHINDRA & MAHINDRA BSE CASTROL

    SIEMENS
    MCX

    SOURCES OF REVENUE
    Re- marketing Sale of recovered metals

    RECOMMENDATIONS FOR ACTION


    Technical interventions Inventory management Production process modification Volume reduction Recovery and reuse Use of renewable materials and energy Rethinking on procedures of designing the product ( flat computer) Green packaging option Policy level intervention Take back policies Awareness building Donating for reuse Buy energy efficient , recycled products Public awareness campaigns

    CONCLUSION
    India is placed in a very interesting position. The need of the hour is an urgent approach to the e-waste hazard by technical and policy-level interventions, implementation and capacity building and increase in public awareness such that it can convert this challenge into an opportunity to show the world that India is ready to deal with future problems and can set global credible standards concerning environmental and occupational health.

    REFERENCES
    http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2796756/ http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2963874/ http://www.nextbigwhat.com/electronic-waste-in-india297/ http://cdn.intechopen.com/pdfs/37110/InTechElectronics_waste_recycling_of_mobile_phones.pdf http://articles.timesofindia.indiatimes.com/2012-0404/pollution/31286986_1_total-e-waste-automaticdispensers-electronic-tools http://www.ewasteindia.com/

    REFERENCES
    http://s3.amazonaws.com/academia.edu.documents/320793 08/IJMRAMIE2431.pdf?AWSAccessKeyId=AKIAI5BFST3KI667TFIQ&E xpires=1383567651&Signature=ITBYMLEVJqrRJKygiODW YmkhLvc%3D http://www.environmental-expert.com/companies/ecorecycling-ltd-21911 http://www.nokia.com/global/about-nokia/people-andplanet/sustainable-devices/recycling/recycling/ http://simplygreens.com/nokia-planet-ke-rakhwaale.html http://www.downtoearth.org.in/content/e-wastemanagement-nokia-sets-example

    Thank You

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