Communicating Customer Value Integrated Marketing Communications Strategy
Communicating Customer Value Integrated Marketing Communications Strategy
Communicating Customer Value Integrated Marketing Communications Strategy
Advertising
Sales Promotion
Public Relations
The Promotion Mix
Catalog
Telemarketing
Kiosks
Integrated Marketing
Communications
The Shifting Marketing Communications Model
Direct marketing
A View of the Communications
Process
The Communications Process
3. Sender
4. Encoding
5. Message
6. Media
7. Decoding
8. Receiver
9. Response
10. Feedback
11. Noise
An ad for
Hewlett –
Packard
(H-P)
color
copiers.
A View of the Communications
Process
Media is the
communications channels
through which the
message moves from
sender to receiver.
Decoding is the process
by which the receiver
assigns meaning to the
symbols.
Receiver is the party
receiving the message
sent by another party.
A View of the Communications
Process
The Communications Process