Ba 104
Ba 104
Ba 104
Along with the growth of the spa industry, misconceptions and bad practices have also arisen. Certain spa establishments have been known to offer extra services that dont really constitute as a spa service. Also, common across other industries, franchises of spa establishments have been offering different services relative to their home establishment or have gone rogue. Thus, this study is conducted to examine the issues of the franchisees in the security of the services they offer.
Franchising the spa service requires strict adherence of the companys rules and regulations by the franchisees. Common problems of spa franchises are day-to-day operations mismanagement and management issues. Other issues involved in spa franchises are lack of employees due to illness, poor skill sets, bad attitudes, and lack of social skills of employees.
This study aims to help the franchising company in determining its key weak points and helping it overcome franchising issues across branches. It also aims to help the branding of the franchise by helping it improve its brand image by way of improving quality of service.
The results of this market research shall help the franchiser company in improving their branding as well as improve their quality of service. To conclude, this studys ultimate aim is to help maintain quality across different establishments, and improve public perception of the company.
INDUSTRY PROFILE
Herbal tea was the most common complimentary food or beverage item provided by spas, with 62% offering it to visitors.
35% of spas surveyed noticed there are more spas opening in hotels and resorts.
COMPETITOR ANALYSIS
Based on findings from Table 2.1, Nuat Thai is the only spa establishment to cater to the D class. However, the services offered by Nuat Thai is paltry in comparison to The Spa, which offers 40+ services to its consumers. To conclude, Nuat Thai delivers the spa experience to the lower-middle class in the Philippines, and is dominating that market niche.
Economic
The social factors present are very influential to the spa industry. There is a growing number of young women carving lucrative careers, so there is an increasing demand for health and spa facilities. There is a growing demand from older people for health spa treatments and an increasing ability by these individuals to afford such treatment.
Technological Technological developments are not that relevant in the spa industry. However, innovations maybe related to the spa industry. With the increasing demand and experimental are in the health and beauty industry, there is a need to ensure that the therapists hired are well trained.
Environmental
The spa industry is not that affected with the environmental issues that they need to comply. The environment can help the spa company by increasing the demand of their services. There are a lot people who are health conscious and would pay more for organic and natural products. Thus, the company will not only ensure regulatory compliance, but may also encourage more customers at a premium.
Geographic
The spa companies are mostly located in highly urbanized areas in the country. Usually, the spa companies put up their business in a place where people can also afford to avail of the services that they offer.
COMPANY PROFILE
COMPANY BACKGROUND
NUAT THAI Foot and Body Massage originated from Cebu City and started last January 2005. Nuat Thai Services Inc., is a corporation created to bring the business name NUAT THAI Foot and Body Massage as well as the franchisor of the said business name. NUAT THAI Foot and Body Massage provide purely authentic Thai massage and Thai aromatherapy. Our services provide relaxation and easing stress to the 20th Century modern workers. This is unique in the sense that the massage is a dry massage applying acupressure to our body, relieving muscle aches and pains, anti-aging, improves blood circulation and relief of stress. These are just some of the benefits of Thai massage.
Weakness There is a lack of adherence to the policies implemented by the franchisor. Franchisees are able to offer their own packages without the franchisor knowing. Franchisees are able to continue operating using the name of the company without renewing their franchise contract. Not all services are offered by some of the franchises.
Challenges
The company is unable to attract customers due to the fact their services cater more to the customers wants. This is a challenge because, with the current economic conditions, the market is more likely to save money on needs rather than to spend it on wants.
VISION MISSION
Is to create and manage an Authentic Thai Massage Center to cater the old and young working class to relieve them of stress and live a healthful life and to address the needs in the field of relaxation in order to cope up a daily challenging environment, Without limiting the generality of the foregoing statement of purpose and it shall include the following;
a. Offer other in demand health massage other than Thai Massage. b. Promote and be a part of the solution in non-employment c. Offer franchises to expand and promote its mission and vision d. To assist entrepreneurs who are into health massage business. e. To encourage healthy living thru inexpensive massage services. f. Continually develop acupressure thru constant training in Thailand of their ancient Thai Massage medical school and share it to its franchisees.
Expansion Goals
Currently located in 74 branches nationwide, NUAT THAI Foot and Body Massage still seeks to expand in strategic locations, relating to the growing number of the people demanding our services, in ways by: Research of authentic thai massages Increase number of after-work clients by 50% with reasonably priced package deals Increase new clients by 30% by advertising locally
MARKETING STRATEGIES
Segmentation
MARKETING STRATEGIES
Targeting
The companys target markets are Class C and D which comprises 82% of the total market with average income of Php603,000 and Php191,000 per annum respectively.
Positioning
Each branch must me 5 kilometers away from each other and placed at a strategic location with at least 80 square meters in area.
Swedish Massage
Aromatherapy Ventosa Massage Volcanic Stone Massage
Place or Distribution
Pit-os, Talamban, Cebu City Consolacion, Cebu City Guadalupe, Cebu City Ormoc, Leyte
Newspaper
RESEARCH METHODOLOGY
RESEARCH DESIGN
RESEARCH ENVIRONMENT
RESEARCH RESPONDENT
RESEARCH INSTRUMENT
RESEARCH PROCEDURES
FINDINGS
CONCLUSIONS
RECOMMENDATIONS