The Golden Arches in India: Presentated By: Arifa Akhtar - 1211270 Zia - Sajid
The Golden Arches in India: Presentated By: Arifa Akhtar - 1211270 Zia - Sajid
The Golden Arches in India: Presentated By: Arifa Akhtar - 1211270 Zia - Sajid
1211270
MC DONALDS
McDonalds is one of the best known brand worldwide. Founded in 1940 It is worlds leading food service provider with 33000 restaurants serving in 118 countries serving 64 million customers each day.
Franchise Model Only 15% of the total number of restaurants are owned by the Company
MC DONALDS India
McDonalds entered India in 1996. 50:50 Joined ventures Amit Jatia(Hardcastle Restaurants) owns and operate operations in West & South India. Vikram Bakshi(Connaught Plaza Restaurants), owns and operates McDonald's in North and East India 250 restaurants across the country
Threat-HIGH
Buyers
One price strategy Quality of food Bargaining Power LOW
Price
Low Low
High
Strategic & Management issues that McDonalds had to consider to enter into India
Potentially large consumer Market 300 Million Wide Range of economic reforms -1991 Entry of MNCs The environment factors in India Indian customers taste, Product Development, Supply Chain Arrangement
McDonald's Entry in India Think global, act local McDonald's India as a wholly owned subsidiary that is known as McDonald's India Pvt Ltd. Two joint venture on a 50:50 basis in Mumbai & Delhi.
Challenges of McDonald's In India To avoid hurting religious sensibilities of Indian People To avoid political confrontation with Indian government and political activites
Strategies of McDonald's Certain issues McDonald's consider while entering in Indian market: Research and Development: Different types of Language Religious Sensitiveness Vegetarian & Non- Vegetarian
Strategies of McDonald's To attract customer change their core product name Big Mac, with the Maharaja Mac. Change latter to avoid offending the sensibilites of Hindus & Muslims. According to the vegetarian & non-vegetarian they separate their menu.
Strategies Of McDonald's Low price than Sri Lanka & Pakistan and providing complimentary gifts. McDonald's often launched massive promotional scheme in collaborating with the media partner.
Supply Chain
Yes
Yes
Yes
Yes
Distribution
Yes
Yes
Yes
No
R &D
Yes
Yes
Yes
No
SWOT ANALYSIS
STRENGHTS
Strong brand recognition PLEASE ADD UR POINTS Strongest Presence Customer Intimacy Product innovation Supply Chain
OPPORTUNITIES
Expand into maximum cities Entry into breakfast category Acquisition of other restaurants
WEAKNESS
High overall costs than rivals Adaptation time period Huge Investment
THREATS
Changing customer lifestyle Increase in competition Growing health conscious population
Achieving Superior Efficiency Manufacturing Mass Customization Low cost and economies of scale Flexible Manufacturing Technology
Material Management and Supply Chain, JIT & efficiency Human Resource Strategy & Efficiency
Functional-Level Strategies Achieving Superior Quality Achieving Superior Innovation Achieving Superior Responsiveness to customer
Recommendation
In terms of innovation, it is a continuous process and McDonalds Corporation India is giving their maximum effort on it. So it is a important factor for McDonalds to go for continuous innovation.