Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 76 views

    Introduction - Players - Content - Brands

    Uploaded by

    Anuth Siddharth
    The document discusses various mobile advertising products and services including: 1) Caller Ring Back Tones (CRBT) which allows subscribers to customize the ringback tone callers hear. 2) Ad-RBT which plays advertisements to callers instead of the regular ringtone to generate revenue. 3) A voice portal IVR system that allows users to access content like news and entertainment using voice commands. 4) Mobile advertising options like search, graphical, text, and video ads that can be optimized across devices and integrated with landing pages for actions like click-to-call.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Introduction - Players - Content - Brands

    Uploaded by

    Anuth Siddharth
    76 views34 pages
    The document discusses various mobile advertising products and services including: 1) Caller Ring Back Tones (CRBT) which allows subscribers to customize the ringback tone callers hear. 2) Ad-RBT which plays advertisements to callers instead of the regular ringtone to generate revenue. 3) A voice portal IVR system that allows users to access content like news and entertainment using voice commands. 4) Mobile advertising options like search, graphical, text, and video ads that can be optimized across devices and integrated with landing pages for actions like click-to-call.

    Original Description:

    Marketing Assignment Student

    Original Title

    Mobile Marketing 2

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses various mobile advertising products and services including: 1) Caller Ring Back Tones (CRBT) which allows subscribers to customize the ringback tone callers hear. 2) Ad-RBT which plays advertisements to callers instead of the regular ringtone to generate revenue. 3) A voice portal IVR system that allows users to access content like news and entertainment using voice commands. 4) Mobile advertising options like search, graphical, text, and video ads that can be optimized across devices and integrated with landing pages for actions like click-to-call.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    76 views34 pages

    Introduction - Players - Content - Brands

    Uploaded by

    Anuth Siddharth
    The document discusses various mobile advertising products and services including: 1) Caller Ring Back Tones (CRBT) which allows subscribers to customize the ringback tone callers hear. 2) Ad-RBT which plays advertisements to callers instead of the regular ringtone to generate revenue. 3) A voice portal IVR system that allows users to access content like news and entertainment using voice commands. 4) Mobile advertising options like search, graphical, text, and video ads that can be optimized across devices and integrated with landing pages for actions like click-to-call.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 34

    IVR

    Introduction Players Content Brands

    Players & Products

    Voice Advertising

    Caller Ring Back Tone (CRBT)


    Caller Ring Back Tone is a Value Added Service which replaces the regular ring tone with pleasant music, song clips, personalized message to provide smoothing effect to CRBT subscribers incoming callers.
    Personal CRBT Service
    Resource Music Dialogues Voice & Sound Effects Event Rich Features Own RBT Caller based RBT Copy CRBT Gift CRBT

    Caller hears music, sound clips, or announcement instead of standard ring-ring sound User can select his/her favorite content for callers Intuitive End User Interface

    High end user experience

    Ad-RBT Extending the popular ring-back tone service to play ads Service can be purely ad-funded or ads can be rotated along with user selected tunes * to copy feature supported DTMF integration allows listening party to interact with the ad to receive more information. Subscribers can be awarded points for every impression delivered. Points can be redeemed for talk time, SMS packs, mobile content etc. promotes loyalty while increasing revenues

    Ad-RBT

    A
    A calling to B

    Telecom Operator

    IMImobile

    B receives credit points

    Ad Content
    Caller A Listens Advertisement Caller A receives promotions on interacting with ad Call gets connected

    Advertisers

    Ad-RBT Subscriber

    Voice Portal IVRS Based Interaction


    Voice Portal is a IVR based system providing mobile users with a natural language interface to access and retrieve content such as News, Entertainment, Sports etc.
    User Logs on to IVRS portal by dialing a shortcode A voice driven menu options are presented to the user to browse through DTMF commands and choose a category for requesting downloads and other services such as live score updates, stock quotes etc. The subscriber can request for download of songs , ring-tones , funny messages etc. using the voice portal

    Dial <Shortcode> to Login

    Select category of services as per the Menu


    (DTMF or voice inputs)

    User receives Download if requested for songs , ringtones etc.

    Calling Party

    IMImobile Confidential & Proprietary

    IVR Applications
    News Ringtones Entertainment Astrology

    Business National International Sports

    Top New Old Festive

    Jokes Interviews Bollywood Reviews etc.

    Zodiac Signs

    Devotional
    POP Rock Dancehall

    IMImobile Confidential & Proprietary

    WAP

    Rich Media Downloads

    9972040000 CCCN26

    FRITO LAYS Your FREE Bonus Picture message:

    FRITO LAYS CCC Campaign Codes for FREE content was printed on the inside of a Lays bag. Users had to SMS the code to long code 9972040000 Campaign Period 8 months Downloads 1 million+

    Mobile Internet Advertising Products


    Industrys most comprehensive mobile ad products Search, Graphical, Text, Video Yield optimization across these products using multiple variables Ad creative optimized for device capabilities Landing Page with tracking for Click to Call, SMS, Email

    Sponsored Search

    Text link

    Graphic

    Graphic + Text

    Ad-subsidised content: mobile games


    Around-Game Mobile Advertising Pre/Post-roll display advertising Full-screen, rich-media and animated Interactive, updatable and measurable

    They also turn off!

    Mobile Graphic + Text Combo Ads | Specs


    Ad Samples Link Characters
    Max: 24 characters

    File Size
    5.0 KB

    File Format

    GIF, JPG, PNG

    Enjoy Pepsi. Enter to Win!


    Max: 18 characters 3.0 KB GIF, JPG, PNG

    Pepsi. Enter to Win!


    Max: 12 characters Enter to Win! 2.0 KB GIF, JPG, PNG

    Max: 8 characters
    Win Now!

    1.0 KB

    GIF, JPG, PNG

    *Graphics displayed on this slide are proportional to each other but they are not actual size.
    Updated 9/13/2007

    Landing Page- After the click ?


    What is a Landing Page? Its a WAP page for the advertiser to expand the message/promotion Landing Pages instantly give advertisers a mobile presence Enables user to convert via Click-to-X actions

    Ad: Alto Air Flight Deals to Hawaii and Mexico www.altoair.com

    Mobile Web Landing Pages


    What about after the click? WAP offers Click2 functionality to meet any objective or need for a big idea.

    DIRECT RESPONSE Click2Call Click2Email Click2SMS Click2Download

    BRANDING Wallpapers Ringtones Screensavers Videos

    IDEAS Product info Travel info Movie promotion Music promotion Finance info Sign users

    Click2Actions
    Mobile banners to drive users to the landing page Click2Call Users click the phone number to call without any need to leave the page Click2SMS Users insert their number on landing page to receive SMS message/offer Click2Email Users insert their Email on landing page to receive message/offer

    Click2Actions
    Mobile banners to drive users to the landing page Click2Locate Users insert their postal code on the landing page and will be shown all nearby retailers/services -Users click locate me and will automatically be shown all nearby retailers/services* Click2Download Users click to download free client provided: Ringtones Wallpapers Movie trailers Screensavers Mobile applications

    Handset & Retail


    Handset Embedding Retails Kiosks

    Blue Casting

    Case Study - Temples

    Brand Integration
    Games Applications Wapsites Movie Integration

    Mobile Display Advertising Targeting Capabilities


    The same industry leading targeting options on the PC are now available on the mobile web
    Demographics
    Age / Age Groups Gender Declared Interest Income

    Behaviour
    Site visits Derived Interest User time of day

    Content / Context
    Front Page Mail General Interest Special Interest

    Technology
    Handset Browser

    Why Mobile Marketing is the new buzz?

    Targeting Reach Response

    ROI
    Mobile as an advertising medium addresses all advertiser needs

    Measurability

    Uniqueness

    Engagement

    Ease of use Sales

    Interactivity

    Mobile - All Day & Every Day


    Your Constant Source For Media Consumption

    Wake Up Commute

    Work

    Commute

    Unwind

    7am

    8am

    9am

    6pm
    Internet

    7pm

    10pm

    TV

    Radio Outdoor

    Radio Outdoor

    TV

    Newspaper Newspaper

    Newspaper Internet

    MOBILE

    What Makes Mobile Advertising Enticing?


    POTENTIAL
    Mass advertising, high reach Lacks customisation Zero interactivity PERSONALISATION

    Traditional Advertising

    One-to-one advertising

    On-line Advertising

    Different design to different audiences Interactive advertising

    Location based, highly targeted

    Mobile Advertising

    Highly Interactive, viral , extremely personal & omnipresent

    Highly targeted, Highly relevant, Permission based and omnipresent = Value for all stakeholders Customers, Carriers, Publishers, Advertisers

    Mobile Budgeting Scenario


    INDEPENDENT MEDIUM

    OFFLINE MEDIA
    ONLINE MEDIA

    MOBILE MEDIA

    NATURAL EXTENSION

    The Three Phases of Mobile Advertising

    Phase 2 Growth Phase 1 Experimentation


    Primarily Text based / WAP banners Online advertising practices are ported to mobile Limited ability to target Rich media / interactive mobile ads ( graphical , voice , video ) Ad funded mobile applications Brand Advertisers Enhanced ad

    Phase 3 Maturity
    One to One Marketing Location based , real time mobile advertising

    What Next????

    3G

    You might also like