Youtube E-Marketing: Group-6

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YouTube E-Marketing
Group-6
YouTube..
YouTube is a video-sharing website, on which users can upload, view and share videos Created by three former PayPal employees. Acquired by Google in October, 2006. YouTube uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content and all the music videos. The first YouTube video Me at the zoo, at the San Diego Zoo, uploaded on April 23, 2005,
YouTube Features:
Viewing YouTube videos i.e. playback. Uploading videos to YouTube. Supports HD videos Allows playback of HD videos up to 1080p. Also supports 3D videos. various qualities of videos as 3gp, MP4, 240p, 480p, 720p and highest quality is of 1080p. Easy content accessibility, also in various platforms as mobile phones, tablets, etc..
Some stats about YouTube:
Audience for YouTube:
Why YouTube?
Create customized channels to build a specific customer base. Create and upload video ads easily, so that we can reach the target segment effectively. Promote our business by making effective video ads and see the results.
YouTube advertising:
YouTube means business: Ignite your brand or business using the emotion, power and sheer fun of video. Marketing on YouTube turns viewers into fans, and fans into new customers. Marketers have a variety of videos they use for promotion which include product demonstrations, customer testimonials, etc..
Advantages of advertising on YouTube:

Brand Awareness Product launch Reputation management Direct response
Audience engagement
Word of mouth
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Various forms of YouTube ads:

1) TrueView
Ads:
TrueView Video Ads are a family of formats that give viewers choice and control over which advertisers' messages they want to see and when. YouTube charges only when a viewer has chosen to watch your ad, not when an impression is served. With TrueView ads, you don't pay for random impressions or maybe-they-saw-its. The viewer has to choose to watch your video or there's no charge. It's a win-win.
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Types of TrueView ads are:
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2) In-Stream Ads: In-stream ads display your video as an ad break before or during YouTube partner videos. Viewers can click on your video ad to learn more, and you can track their engagement when they do. In-stream ads put your message wherever online viewers are watching. In-stream ads come in two formats: Standard in-stream and TrueView in-stream. Standard in-stream ads must be 15 or 30 second long. TrueView ads can be longer than 30 seconds and viewers have the option to skip after 5 seconds.
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3) Mobile ads:
400 million videos watched on mobile devices every day. m.youtube.com is the #2 video-viewing website in the world.
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4) Homepage Ads:
A Homepage Roadblock makes you the only advertiser on our homepage for 24 full hours. 24 hours, 23 million viewers, and a 100% share of voice.
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5) Display Ads:
In-display ads offer your video as a display ad alongside related YouTube videos, or on websites on the Google Display Network. Display ads appear next to videos, text, or other web content, so you can reach up to 92% of everyone online.
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6) YouTube First Watch ads:

Be the very first ad that most viewers see on YouTube partner videos all day. Reach up to 15 million viewers in a single day. Can build brand awareness fast.
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7) Brand channels:
A channel is a 24/7 broadcast center where customers can watch, share and love our brand. Features: Discover & Engage: Brand Channels are an easy way for users to engage with your brand. They can watch your videos, add and read comments, subscribe, friend and share your channel with others. Customize: You can incorporate banners and background images to match your brands look and add links to other sites.
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Brand Control: You can moderate user comments, as well as limit a channels accessibility to specific demographics to maintain a brand appropriate environment. Measure & Learn: With YouTube Analytics, you can find out which videos perform bestand whythrough in-depth tracking of videos, channels and comments.
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8) Banner ads:
YouTube standard banner ads run across all areas of the site except the homepage. They are available as a 300x250 ad on the page. Max animation time for the banner ad is 30 seconds.
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Value proposition:
User can host any video content for free. Easy content discovery. A great destination for video content search and promotion. Word of mouth.
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Business model:
YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers (large and small). Community model.
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Revenue model:
Main source of revenue is advertising. CPM-cost per 1000 impressions
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SWOT Analysis:
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Strengths:
Main strength is Google and is owned by it. Site is accepted professionally safe and publicly promotional. Millions of clicks every second. Incomparable mass and traffic with other sites.
It is localized in 53 countries and across 61 languages.

YouTube is available on 400 million devices
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Weakness:
Users can upload copyright content and videos. User comments to the videos are not supervised. Difficult to manage the payments that owes to the uploaders.
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Opportunities:
Merging with other small video sharing websites and integrating its features Media strategy developed by Google helps in promoting YouTube services. Acquisition of other small video sharing websites.
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Threats:
video sharing websites which have better layout and provide better customization options are entering. Violation of rules and regulations by users. Google may be shifting to other video content platforms, making YouTube underprivileged.
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References:
http://www.youtube.com/ http://www.youtube.com/yt/advertise/our-solutions.html www.youtube.com/en//yt/advertise/medias/pdfs/brandchannel-onesheeter-en.pdf http://en.wikipedia.org/wiki/YouTube
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Thank you
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Youtube E-Marketing: Group-6

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LOGO

Some stats about YouTube:

Audience for YouTube:

Advantages of advertising on YouTube:

Various forms of YouTube ads:

Types of TrueView ads are:

6) YouTube First Watch ads:

It is localized in 53 countries and across 61 languages.

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