Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 123 views

    Health Drinks For Pregnant Women and Lactating Mothers

    Uploaded by

    Yeshwanth Babu
    The document discusses health drinks and provides an overview of the industry. It defines health drinks as beverages containing natural minerals, vitamins, and plant-based components. It then analyzes the environmental factors influencing the industry, such as demographic trends, economic conditions, and sociocultural beliefs that are increasing demand for healthy options. The major players in the Indian market are briefly outlined, with GlaxoSmithKline having the largest market share at around 70%.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Health Drinks For Pregnant Women and Lactating Mothers

    Uploaded by

    Yeshwanth Babu
    123 views12 pages
    The document discusses health drinks and provides an overview of the industry. It defines health drinks as beverages containing natural minerals, vitamins, and plant-based components. It then analyzes the environmental factors influencing the industry, such as demographic trends, economic conditions, and sociocultural beliefs that are increasing demand for healthy options. The major players in the Indian market are briefly outlined, with GlaxoSmithKline having the largest market share at around 70%.

    Original Description:

    Health drinks for pregnant women and lactating mothers

    Original Title

    Health drinks for pregnant women and lactating mothers

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses health drinks and provides an overview of the industry. It defines health drinks as beverages containing natural minerals, vitamins, and plant-based components. It then analyzes the environmental factors influencing the industry, such as demographic trends, economic conditions, and sociocultural beliefs that are increasing demand for healthy options. The major players in the Indian market are briefly outlined, with GlaxoSmithKline having the largest market share at around 70%.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    123 views12 pages

    Health Drinks For Pregnant Women and Lactating Mothers

    Uploaded by

    Yeshwanth Babu
    The document discusses health drinks and provides an overview of the industry. It defines health drinks as beverages containing natural minerals, vitamins, and plant-based components. It then analyzes the environmental factors influencing the industry, such as demographic trends, economic conditions, and sociocultural beliefs that are increasing demand for healthy options. The major players in the Indian market are briefly outlined, with GlaxoSmithKline having the largest market share at around 70%.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12
    At a glance
    Powered by AI
    The document discusses the health drinks industry in India, including its segments, major players, their market shares and strategies adopted. Key segments discussed are powder drinks, fruit juices and flavored dairy products. Major players mentioned are GSK, Cadbury, Heinz and Nestle.

    The major segments in the health drinks industry are powder drinks which include brown drinks like Bournvita and white drinks like Horlicks. The other major segment is liquid drinks which include fruit juices and flavored dairy products.

    The major players in the Indian health drinks market are GSK (Horlicks, Boost etc) with around 70% market share, followed by Cadbury (Bournvita) and Heinz (Complan) with around 12-13% each. Nestle (Milo) has around 3% market share.

    Health Drinks: Introduction

    The drinks containing natural minerals, vitamins like A and C., most of which are plant based and having rich diet components comes in HEALTH DRINKS category. With people turning more health conscious, the noncarbonated beverage segment has become one of the fastest growing and most exciting businesses at the moment The liquids which are healthy for consumption such as fruit juices, dairy products (milk with honey, buttermilk) fruit juices etc comes in this category.

    1/21/13

    Environmental analysis of health drinks Industry


    Demographic Analysis: Population Growth : High growth markets with new found purchasing power Population Age Mix : Young Population Population Literacy Levels :Educated & Health conscious,earning power&purchasing power Economic Analysis: Click Income: High Disposable Current to edit Master subtitle style Income Price: These drinks have become need for most of the population so price is not the major deterrent. Socio-cultural: Beliefsandtradition:Consumptionof natural products for maintaininggoodhealth.
    1/21/13

    Environmental analysis of health drinks Industry


    Natural Analysis: Nutritional Deficiency: More than 70% of the population have a deficiency in nutritional elements like iron etc. Political Analysis: Entry barriers: Market Entry is without too many barriers. Psychographic Analysis: Click to edit Master subtitle style Health consciousness: Healthconsciouscustomerfeelsneed forhealthenhancingdrinkforhim andhisfamily.

    1/21/13

    Environmental analysis of health drinks Industry


    The number of female energy drink users grew by 74% between 2003- 2008 (Mintel, 2008)

    The penetration in the market of women is 22.5% (Mediamark, 2008)

    Click to edit Master subtitle style

    1/21/13

    Usage
    12 10 8 6 4 2 0 1/21/13 Click to edit Master subtitle style

    Health Drinks Industry in India

    Juices account for 30%, nectar 10% and stored fruit drinks constitute 60% of the market.

    The total fruit juices and health drinks market has grown strongly over the past 5 years, in terms of both value and volume.

    In 2006, the total market was worth an estimated Click to retail selling prices (rsp), having grown by 2.77bn at edit Master subtitle style 30.7% since 2002

    Health drinks and fruit drinks accounted for 40.6% of the total soft drinks market in terms of volume sales.

    1/21/13

    Major Players

    Cadbury- Bournvita GSKCH (GlaxoSmithKline Consumer -Horlicks, Boost, Viva Nestle- Milo Heniz- Complan Click to edit Master subtitle style GCMMF- Amul Shakti

    Healthcare)

    1/21/13

    Major Players The competitive landscape

    Provide an overview of product competitors, their strengths and weaknesses Position each competitors product Click to edit Master against new product subtitle style
    Pr ic e

    C
    Pe rf or m an ce

    1/21/13

    Market Strategy

    Growth Strategy:

    Market penetration: Encouraging consumers of carbonated soft drinks towards health drinks. Product development: Introducing new flavours. Adding more nutritional Click to edit Master subtitle style components. Purely herbal. Low calorie.

    1/21/13

    Segmentation

    DEGREE OF SEGMENTATION Health drink industry follows SEGMENT MARKETING in which target is CHILDREN MOTHERS YOUNGSTERS Click to edit Master subtitle style

    1/21/13

    Product Segmentation

    POWDER CATEGORY Brown drinks Segment :BOURNVITA, BOOST, MALTOVA,COMPLAN White Drink Segment: HORLICKS, COMPLAN, MILO LIQUID to edit Master subtitle style Click CATEGORY Fruit juices Flavored dairy products

    1/21/13

    Competitors Share

    The market is dominated by GlaxoSmithKline with about 70 per cent share. Cadbury and Heinz have about 12 per cent each, and Nestle only 3 per cent. In South and East India, Horlicks is the market leader. In North India, where it is seen as a taste enhancer, it faces competition from Bournvita and Milo. GlaxoSmithKline (Horlicks, Boost, Maltova, Viva) 69% Heinz (Complan) Click to edit Master subtitle style 13.8% Cadbury (Bournvita) 12.9% Nestle (Milo) 3.4%

    1/21/13

    You might also like