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    Operation FMCG

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    Harikrishnan Sp
    Hindustan Unilever Ltd (HUL) is a subsidiary of British Unilever and one of India's largest FMCG companies. It operates across several product categories including home care, personal care, food and beverages, and health and hygiene. HUL has over 200,000 employees and indirect jobs. It focuses on rural and urban markets with different strategies like Project Shakti for rural areas. The company emphasizes safety, talent development, and social responsibility. HUL's Chiplun plant in Maharashtra has a capacity of 110,000 tonnes annually and manufactures popular brands like Lifebuoy and Surf Excel through sustainable sourcing and efficient operations.

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    Operation FMCG

    Uploaded by

    Harikrishnan Sp
    84 views22 pages
    Hindustan Unilever Ltd (HUL) is a subsidiary of British Unilever and one of India's largest FMCG companies. It operates across several product categories including home care, personal care, food and beverages, and health and hygiene. HUL has over 200,000 employees and indirect jobs. It focuses on rural and urban markets with different strategies like Project Shakti for rural areas. The company emphasizes safety, talent development, and social responsibility. HUL's Chiplun plant in Maharashtra has a capacity of 110,000 tonnes annually and manufactures popular brands like Lifebuoy and Surf Excel through sustainable sourcing and efficient operations.

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    .Operations managemnt of HUL.

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    Hindustan Unilever Ltd (HUL) is a subsidiary of British Unilever and one of India's largest FMCG companies. It operates across several product categories including home care, personal care, food and beverages, and health and hygiene. HUL has over 200,000 employees and indirect jobs. It focuses on rural and urban markets with different strategies like Project Shakti for rural areas. The company emphasizes safety, talent development, and social responsibility. HUL's Chiplun plant in Maharashtra has a capacity of 110,000 tonnes annually and manufactures popular brands like Lifebuoy and Surf Excel through sustainable sourcing and efficient operations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    84 views22 pages

    Operation FMCG

    Uploaded by

    Harikrishnan Sp
    Hindustan Unilever Ltd (HUL) is a subsidiary of British Unilever and one of India's largest FMCG companies. It operates across several product categories including home care, personal care, food and beverages, and health and hygiene. HUL has over 200,000 employees and indirect jobs. It focuses on rural and urban markets with different strategies like Project Shakti for rural areas. The company emphasizes safety, talent development, and social responsibility. HUL's Chiplun plant in Maharashtra has a capacity of 110,000 tonnes annually and manufactures popular brands like Lifebuoy and Surf Excel through sustainable sourcing and efficient operations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 22

    OPERATIONS MANAGEMENT FMCG FIRM

    A study on Hindustan Unilever Ltd.

    ABOUT
    HUL was known as HLL earlier Company HUL is a subsidiary U.K. based Company of the

    Transnational

    Unilever. Indias one of the biggest exporter. Uses the best quality of raw materials & latest technology. Having 6 type of products categories i.e. Home , Personal care products ,Foods & Beverages , nutrition, water, healthhygiene and beauty.

    Hul products:-

    Vision:-

    Mission: They bring safety on top of mind for all employees and will integrate it with all business processes and ensuring a safe and healthy work environment. HUL AHEAD OF OTHER FIRMS:-

    Operations Process
    Demand Planning
    Customer Service

    Sales and Marketing

    Manufacturing

    Supply Chain

    MARKETING STRATEGIES
    Urban Focuses on short supply chain for distribution. Meet every need of people everywhere. Build segments & market for the future Emphasis on Direct selling, Franchisee to reach everyone Rural For long term benefit HUL started PROJECT STREAMLINE in 1997. Appointed 6000 sub stockists that directly covers about 50000 villages & 250 million customers. Integrate economic, environment, & social objective with Business Agenda.

    PROMOTIONAL AND DISTRIBUTION STRATEGIES


    PROMOTION
    Project Shakti Hindustan Unilever Network (HUN) Lifebuoy Swasthya Chetana Out-of-Home Health and Beauty services

    DISTRIBUTION
    Mission is to meet the everyday needs of people everywhere 7,000 redistribution stockists covering about one million retail outlets Provide tailor-made services to its channel partners Powered distribution RSNet online interaction on orders, dispatches, information sharing and monitoring Rural distribution through Projects Streamline and Shakti

    HUMAN RESOURCES
    Attracting, Motivating and Retaining the Best Talent Fair day's work 36,000 employees, including about 1,400 managers 200,000 indirect jobs Environment for Empowering the people The manager works in different functions across villages and international locations Progress is based on:
    Merit Ability and Performance Adhering to the Company's Code of Business Principles

    The values of Truth, Courage, Action and Caring form the bedrock of these business principles Creating a new generation of Industrial Workmen

    FINANCE STRATEGIES
    Company launching new products and brand extensions with investments being made towards brand-building and increasing its market share High dividend yield, steady growth and strong market standing in its product categories Sustained improvement in cost saving program Tight focus on discretionary costs.

    HINDUSTAN UNILEVER PLANT (LOTE, CHIPLUN)


    Detergents and Soaps division Plant Location Plot No. B-7, Lote Parshuram MIDC, Khed Taluka, Dist. Ratnagiri City: Chiplun State: Maharashtra Pincode: 415722 Coordinates: 1737'1"N 73 28'35"E

    STRATEGIC LOCATION
    Both sides of Mumbai-Goa highway Twelve kilometers from Chiplun Taluka Seventeen kilometers from Khed Taluka Seven kilometers from Chiplun Railway Station Near to Koyna Dam and Hydraulic Power Station Accessible to Pune, Satara and Kolhapur

    MIDC
    HUL could get numerous advantages by taking a plot of land in any of the industrial areas of MIDC. Plot in recognized Industrial Zone with approach road facility Location in a well laid out industrial neighbourhood. Plots of different sizes to meet the requirements of different industries Reasonable premium rates in the developed areas and subsidized rates in the developing areas with a guarantee of clear title. No separate non-agriculture (N.A.) permission of zoning clearance is necessary. Adequate filtered water supply is assured. MIDC industrial area will not be included within the limit of any Municipal Council or Corporation at least for 25 Years.

    LIFEBUOY
    Personal wash Oldest product Main raw material
    Glycerin Palm Oil

    Market Leader since 117 years Discontinued use of Carbolic Acid Earlier used for washing clothes and cleaning floors Changed to bathing and handwash soap in 1933

    SURF EXCEL
    Fabric wash Surfactant Chemical- Sulphonate Available in powder and bar Used for cleaning fabric

    PLANT CAPACITY
    Best Unit in India 110,000 Tonnes per annum 45% Soap 55% Detergents Waste management system Reduction of CO2 emissions Used waste to burn fuel

    SOURCING OF RAW MATERIALS


    Sustainable sourcing Palm Oil from local farmers, imports and agricultural processing units Chemicals imported and sourced from local MIDC companies Low cost of sourcing Green Certificates in sourcing

    SOAP MAKING PROCESS


    Splitting Mixing Cooling Milling Finishing

    DETERGENT MAKING PROCESS


    Agglomeration Drying Pulverizing

    FINANCIAL ANALYSIS
    BALANCE SHEET
    Increase in Equity Share Capital Increase in Profits Increase in Reserves and surplus Increase in Current Investments Increase in Net Assets

    Income Statement
    Increase in Sales Increase in Expenses Increase in EPS

    Graphical Representation of Sales


    Particulars Percentage distribution of SALES 48% 31% 19%

    Soaps, Detergents & Household Care Personal products


    Foods

    Chemicals, Agri, Fertilisers & Animal Feeds 0%

    Others 2%

    2%

    Percentage wise distribution of sales


    0%
    Soaps, Detergents & Household Care
    Personal Products Foods

    19%
    31%

    48%

    others Chemicals, Agri, Fertilisers & Animal Feeds

    CORPORATE SOCIAL RESPONSIBILITY


    Sustainability : reducing carbon footprint - Target of 25% reduction in CO2 from energy in manufacturing operations per tonne of production by 2012, against a baseline of 2004 by using agri-waste to fuel its boilers in factories - New process of manufacturing soap based on 'Plough Share Mixer' technology . Eliminates the need for steam in soap making. Since soaps are a sizeable part of business, the new technology cuts carbon emissions by 15,000 tons per year Chiplun factory received the CII Award 2011 for the efforts being taken to enhance Safety & Health initiatives 2011- Golden Peacock Award for CSR and Golden Peacock Award for Environmental Management Water Conservation and Harvesting, Aasha Daan, Ankur, Sanjivani, Lifebuoy Swasthya Chetana, Project Shakti

    THANK YOU

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