Econ W9+10
Econ W9+10
Econ W9+10
A pure monopoly means that there is only one producer of the good with no close substitutes
being produced by any other firms. Since the firm is the industry, they have control over the
price that is charged for their good. Monopolies are created and sustained due to strong entry
barriers which makes it very difficult for new firms to enter the industry. There is very little
non-price competition since there are not any rival firms. There is some non-price competition
which merely meant to increase the demand for the good.
Examples of Monopoly
Public utility companies
- Natural Gas
- Electricity (e.g. OPG)
- Water (e.g. locally Durham Region)
Near monopolies
- Intel (70% market share)
- Wham-O Frisbee (70% market share)
Professional Sports Teams (e.g. locally Raptors)
Monopolies are rare but many examples of near monopolies exist. Examples of monopoly or
near-monopolies today include the gas company, electric company, and the cable TV company.
Private companies such as Intel and Wham-O have significant market share. Even professional
sports teams may enjoy being a monopoly in their respective geographical area. Of course,
there is almost always some competition even for these firms.
Income transfer
Consumers to business owners (Income distribution is more unequal than it would be under a
more competitive situation)
Cost complications
Economies of scale (e.g. spreading large initial capital cost over a large number of units of
output)
X-Inefficiency (no competitive pressure to produce at the minimum possible ATC)
Rent-seeking expenditures (e.g. lobbying to acquire or maintain government‑granted
monopoly privileges)
Technological advance (The evidence is mixed)
Income distribution is more unequal than it would be under a more competitive situation. The
effect of the monopoly power is to transfer income from the consumers to the business
owners. This will result in a redistribution of income in favor of higher-income business owners,
unless the buyers of monopoly products are wealthier than the monopoly owners.
Costs complications: Costs for monopolies may not be the same as for more competitive firms.
Following are 4 reasons why costs may differ:
1.Economies of scale may result in one or two firms operating in an industry experiencing lower
ATC than many competitive firms. These economies of scale may be the result of spreading
large initial capital cost over a large number of units of output (natural monopoly) or, more
recently, spreading product development costs over units of output, and a greater
specialization of inputs.
2.X‑inefficiency may occur in monopoly since there is no competitive pressure to produce at
the minimum possible costs. (see next slide for graph)
3.Rent‑seeking behavior often occurs as monopolies seek to acquire or maintain
government‑granted monopoly privileges. Such rent‑seeking may entail substantial costs
(lobbying, legal fees, public relations advertising, etc.), which are inefficient.
4.Technological progress and dynamic efficiency may occur in some monopolistic industries but
not in others. The evidence is mixed. Some monopolies have shown little interest in
technological progress. On the other hand, research can lead to lower unit costs, which help
monopolies as much as any other type of firm. Also, research can help the monopoly maintain
its barriers to entry against new firms.
Dilemma of Regulation
Setting price at P = MC
❏ Firm earns losses
Setting price at P = ATC
❏ Underallocation of resources
Regulation can improve outcomes
12.1
Relatively large number of sellers
- Small Market Shares
- Limited control over market price
- No Collusion
Independent Action
- Actions by one firm will not trigger a response
e.g. a price cut by a single firm may result in an increase in its sales.
In monopolistic competition, firms can differentiate their products by the product attributes, by
service, with location, or with brand names and packaging. There is relatively easy entry and
exit, just not as easy as with perfect competition. That is why the number of sellers is not as
large as in perfect competition, but it is relatively large. This type of market experiences some
pricing power due to the differentiated product. If a firm goes to the trouble and expense of
differentiating their product they should let people know about it. They can do this through
advertising
Differentiated products
- Product Attributes
- Service
- Location (local store / supermarket)
- Brand Names and Packaging
- Some Control Over Price
In monopolistic competition, firms can differentiate their products by the product attributes, by
service, with location, or with brand names and packaging. There is relatively easy entry and
exit, just not as easy as with perfect competition. That is why the number of sellers is not as
large as in perfect competition, but it is relatively large. This type of market experiences some
pricing power due to the differentiated product. If a firm goes to the trouble and expense of
differentiating their product they should let people know about it. They can do this through
advertising.
In monopolistic competition, firms can differentiate their products by the product attributes, by
service, with location, or with brand names and packaging. There is relatively easy entry and
exit, just not as easy as with perfect competition. That is why the number of sellers is not as
large as in perfect competition, but it is relatively large. This type of market experiences some
pricing power due to the differentiated product. If a firm goes to the trouble and expense of
differentiating their product they should let people know about it. They can do this through
advertising.
Firms will produce the quantity where MR = MC to maximize profits. It is possible to make a
loss in the short run. (Price – ATC) * Q = Economic profit or loss. At the profit maximizing
output, price is below ATC and therefore a loss is incurred.
In the long run firms still produce the quantity where MR = MC. In the long run firms will enter
the industry if economic profits were enjoyed, shifting demand left and profits fall. In the long
run firms will exit the industry if there are economic losses, shifting demand to the right and
losses shrink. This will continue until the price settles where it just equals ATC at the MR=MC
output. At this price, the monopolistically competitive firm earns a normal profit.
12.2
Complications
Persistent positive profits may persist if:
- There is continuing and significant product Differentiation
- Entry is somewhat limited by the financial investment required to establish product
differentiation
12.3
Inefficient
Productive inefficiency
- P > ATC
Allocative inefficiency
- P > MC
Excess capacity
- The gap between min ATC and output*
Productive Efficiency means that the firm is producing in the least costly way and is evidenced
when P = min ATC.
Allocative Efficiency means that the firm is producing the right amount of output and is
evidenced when P = MC.
12.4
The firm constantly manages price, product, and advertising.
- Better product differentiation
- Better advertising
The consumer benefits by greater array of choices and better products.
- Types and Styles
- Brands and Quality
Monopolistically competitive producers may be able to postpone the long-run outcome of just
normal profits through product development, improvement, and advertising. Compared with
pure competition, this suggests possible advantages for the consumer. Development, or
improved products, can provide the consumer with a diversity of choices.
Product differentiation is at the heart of the trade-off between consumer choice and
productive efficiency. The greater number of choices the consumer has, the greater the excess
capacity problem.
12.5
A few large producers
Homogeneous or differentiated products
- Homogeneous Oligopoly
- Differentiated Oligopoly
Control over price
- Mutual interdependence
- Strategic behavior
Entry barriers
The entry barriers in oligopoly are not as great as in monopoly, thus we have a few producers.
There may be homogeneous or standardized oligopolies like the steel and oil markets. There
may also be differentiated oligopolies like the markets for breakfast cereal, beverages, and
automobiles. Control over price is limited because there is just a few sellers in the market and
rivals may respond in a way that would be detrimental to the firm that just changed the price.
Entry barriers are more substantial than in monopolistic competition which is why there are
just a few producers in the market. Although some firms have become dominant as a result of
internal growth, others have gained dominance through mergers.
12.5
Mergers
- Combining of two or more competing firms
e.g. steel, airlines, banking, entertainment
Motivations:
- Increase in market share and higher economies of scale
- Higher monopoly power
- Higher product price
- Lower production costs
12.5
Oligopolistic Industries:
Four-firm concentration ratio
- 40% or more to be oligopoly
Shortcomings
- Localized markets
- Interindustry competition
- World trade
- Dominant firms
12.6
Oligopolists must make plans in light of the actions and expected reactions of their rivals
Basic concepts:
- Players
- Rules
- Strategies
- Payoffs
- Equilibrium
12.7
Two distinct pricing strategies:
- Collusive pricing
- Price leadership
There is no one simple model to predict outcomes due to:
- Diversity of oligopolies
- Complications of interdependence
Cartels and Other Collusion: Cooperative Strategies
Collusion: any agreement to fix prices, divide up the market, or otherwise restrict competition
- Reduce uncertainty by avoiding a price war
- Increase profits
- Prohibit new entrants
Each firm acts as if it were a monopolist
Overt Collusion:
Cartels - a group of firms or nations that collude
- Formally agreeing to the price
- Sets output levels for members
OPEC
Covert Collusion:
- secret, illegal or unwritten, informal collusions
- Nestle and Mars 2013
A cartel is defined as a group of firms or nations joining together and formally agreeing as to
the price they will charge and the output levels of each member. It is illegal here; however,
business with the OPEC cartel is conducted every day. In the past, OPEC has been successful in
increasing the price of the oil they sell by restricting supply.
Obstacles to Collusion:
- Demand and cost differences
- Number of firms
- Cheating
- Recession
- Potential entry
- Legal obstacles: competition policy
Demand and cost differences – because cost and demand differences exist between the
members, it will be difficult for all members to charge the same price.
Number of firms – the more firms who are part of the agreement, the harder it is to maintain.
Cheating – there is always a tendency for members to cheat and this erodes the cartel’s power
over time. See the Prisoner’s dilemma.
Recession – overall demand declines during recessions making cheating more attractive.
New entrants – new producers will be drawn to the industry because of the greater prices and
profits which will increase market supply and decrease prices.
Legal obstacles – laws prohibit cartels and price collusion.
12.8
Prevalent to compete with product development and advertising
- Less easily duplicated than a price change
- Financially able to advertise
Advertising is prevalent in oligopolies since there are differentiated goods and advertising is the
best way to communicate product differences. Product improvements and advertising can be
successful because they are less easily duplicated than a price change. Oligopolists are
financially able to advertise due to economic profits earned in the past.
Productive Efficiency is achieved by producing in the least costly way and is evidenced by P =
min ATC. Allocative Efficiency is achieved by producing the right amount of output and is
evidenced by P = MC. Foreign competition has increased rivalry in oligopolistic industries. If
the oligopolist leader practices limit pricing, we may get lower prices. Oligopolies may foster
more rapid product development because of the competition in the industry and with the
firm’s profits they have a means to invest in new technologies.
Chapter 14 The Demand For factors of Production
Marginal Revenue Product= Change in Total Rev/ Unit Change in Factor Quantity
Determinants of Efd
● Ease of resource substitutability
● Elasticity of product demand
● Ratio of resource cost to total cost
The least-cost rule states that a firm will seek to minimize the cost of producing a given output
in order to maximize profits. A producer’s least-cost rule is analogous to the consumer’s
utility-maximizing rule described in Chapter 6. In achieving the cost-minimizing combination of
factors, the producer considers both the marginal product data and the prices (costs) of the
various factors.
Profit Maximizing Rule
● MRP of each factor equals its price
P L= MRP L & Pc = MRPc
MRP L = MRPc = 1
PL Pc
Just minimizing costs is not enough for maximizing profit. There is only one unique level of
output that will maximize profit. Profit maximization occurs where marginal revenue equals
marginal cost. A firm will achieve its profit-maximizing combination of factors when each factor
is employed to the point at which its marginal revenue product equals its factor price.
The demand for labour, like any other factor, depends on its productivity. The greater the
productivity of labour, the greater is the demand for it. And if the supply of labour is relatively
fixed, that means the average level of real wages will be higher. The U.S. and other advanced
economies benefit from highly productive labour. This is due to the plentiful capital available in
these nations, access to abundant natural resources, advanced technology, the quality of the
labour, and other less obvious factors such as a social and political environment that
emphasizes production and productivity.
In a monopsony market, there is only one buyer for labour. The workers who provide the type
of labour needed have few employment options other than working for the monopsony, maybe
because they are geographically immobile or their skills are not transferable to other jobs. This
makes the firm a “wage maker,” meaning that the wage rate it must pay varies directly with the
number of workers available. In this case, the firm’s labour supply curve will be upward sloping
and the MRC will be higher than the wage rate. To maximize profit, the monopsonist will
employ the quantity of labour at which MRC and MRP are equal
Some unions attempt to restrict the supply of labor available and thus affect the wage rate
paid. Labor unions have supported legislation that has restricted immigration, reduced child
labor, encouraged compulsory retirements, and created a shorter workweek. Craft unions
especially tend to control the supply of labor by requiring workers to belong to the union in
order to obtain certain jobs. They may force employers to agree to hire only craft union
members. The craft union then maintains restrictive membership policies to control the labor
supply. A similar situation exists in many professional occupations which may push for
legislation requiring occupational licensing as a way to control the supply of labor.
Some unions attempt to restrict the supply of labor available and thus affect the wage rate
paid. Labor unions have supported legislation that has restricted immigration, reduced child
labor, encouraged compulsory retirements, and created a shorter workweek. Craft unions
especially tend to control the supply of labor by requiring workers to belong to the union in
order to obtain certain jobs. They may force employers to agree to hire only craft union
members. The craft union then maintains restrictive membership policies to control the labor
supply. A similar situation exists in many professional occupations which may push for
legislation requiring occupational licensing as a way to control the supply of labor.
There is much debate as to whether or not labor unions have been successful at raising the
wages of their members. Some evidence suggests that union wages are on average 15% higher
than the wages of non-union workers. However, both exclusive and inclusive unionism tends to
reduce employment in unionized firms. This decline in employment has the effect of restricting
the ability of the union to demand higher wages. Workers will balk against wage rate requests
so high that many workers might lose jobs.