Underwear (Incl. Loungewear/Nightwear) - UK - June 2018 - Brochure
Underwear (Incl. Loungewear/Nightwear) - UK - June 2018 - Brochure
Underwear (Incl. Loungewear/Nightwear) - UK - June 2018 - Brochure
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Underwear (incl. Loungewear/Nightwear) - UK - June 2018
The above prices are correct at the time of publication, but are subject to
Report Price: £1995.00 | $2693.85 | €2245.17 change due to currency fluctuations.
Table of Contents
Overview
Executive Summary
The market
Consumer spending expected to reach £5.5 billion
Figure 1: Consumer spending on underwear, nightwear and loungewear in the UK (including VAT), 2013-23
The consumer
What we think
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Underwear (incl. Loungewear/Nightwear) - UK - June 2018
The above prices are correct at the time of publication, but are subject to
Report Price: £1995.00 | $2693.85 | €2245.17 change due to currency fluctuations.
The implications
Tapping into the body-positive trend
The facts
The implications
Figure 13: Consumer spending underwear, nightwear and loungewear in the UK (including VAT) at current and constant prices,
2013-23
Forecast methodology
Market Segmentation
Market Drivers
Figure 17: Breakdown of trends in the age structure of the UK population, 2016-26
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Underwear (incl. Loungewear/Nightwear) - UK - June 2018
The above prices are correct at the time of publication, but are subject to
Report Price: £1995.00 | $2693.85 | €2245.17 change due to currency fluctuations.
Leading Players
Channels to market
M&S retains market leading position
Figure 25: Estimated share of UK underwear, nightwear and loungewear market by outlet type, 2017
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Underwear (incl. Loungewear/Nightwear) - UK - June 2018
The above prices are correct at the time of publication, but are subject to
Report Price: £1995.00 | $2693.85 | €2245.17 change due to currency fluctuations.
New brand launches – Les Girls Les Boys and Savage x Fenty
Collaborations generate brand hype
Independent rejects discounting in favour of charitable giving
Figure 32: The Pantry Underwear Islington London, 2018
Brand Research
Brand map
Figure 38: Attitudes towards and usage of selected brands, April 2018
Brand analysis
Victoria’s Secret is trend-setting
Figure 43: User profile of Victoria’s Secret, April 2018
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Underwear (incl. Loungewear/Nightwear) - UK - June 2018
The above prices are correct at the time of publication, but are subject to
Report Price: £1995.00 | $2693.85 | €2245.17 change due to currency fluctuations.
Three out of four consumers have bought underwear, nightwear or loungewear in the last year
Product preferences vary significantly by age
Age and affluence plays an important role in how much consumers spend
Young shoppers opt for value or premium, whilst older generation prefer middle-market labels
More than a third now shop online
Still room for improvement in terms of fit and quality
Strong demand for more representative underwear campaigns
Most women buy several different types of underwear, nightwear and loungewear
Figure 55: Repertoire of the types of nightwear and loungewear women have bought for themselves in the last 12 months, April 2018
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Underwear (incl. Loungewear/Nightwear) - UK - June 2018
The above prices are correct at the time of publication, but are subject to
Report Price: £1995.00 | $2693.85 | €2245.17 change due to currency fluctuations.
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VISIT: store.mintel.com
CALL: EMEA +44 (0) 20 7606 4533 Brazil 0800 095 9094
EMAIL: reports@mintel.com
Underwear (incl. Loungewear/Nightwear) - UK - June 2018
The above prices are correct at the time of publication, but are subject to
Report Price: £1995.00 | $2693.85 | €2245.17 change due to currency fluctuations.
Target Groups
Figure 81: Attitudes towards underwear, nightwear and loungewear, by target groups, April 2018
Key Characteristics
Reluctant Spenders
Creatures of Comfort
Savvy Enthusiasts
Data sources
Financial definitions
Abbreviations
Forecast methodology
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