MG6851-Principles of Management
MG6851-Principles of Management
MG6851-Principles of Management
DEPARTMENT OF
ELECTRICAL AND ELECTRONICS ENGINEERING
QUESTION BANK
VII SEMESTER
Regulation – 2013
Prepared by
1
VALLIAMMAI ENGINEERING COLLEGE
SRM Nagar, Kattankulathur – 603 203.
BT
Q.No Questions Competence
Level
2
12 Discuss the systems approach to management. BTL6 Creating
PART - B
7 (i) How would you analyse business environment? (3) BTL1 Remembering
3
(ii) Examine the various factors affecting
(10)
Environment?
PART - C
Mr. Naidu was a young officer in a nationalized bank in Chennai. He was approached by
Mr.Datta, owner of a small textile plant for a loan to renovate his plant. Naidu gave him a
loan of Rs. 50,000. The bank’s branch manager, who saw no future in textiles, was
1 shocked at the loan transaction. He told Naidu to stay close to Datta until money was paid
back. Naidu stuck so close that he became Datta’s financial adviser. The loan was paid.
But Naidu became Datta’s partner and resigned his bank job. Naidu collected information
about the textile industry there was huge scope for the industry. Within six years, Naidu
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set up another textile plant to his employees Naidu was friendly and highly flexible boss.
He preferred to lead by example rather than tell people how to do their jobs. However,
Naidu committed a big mistake of not grooming a successor. Therefore, there was a
vacuum at the top when he had a severe heart attack and died.
In 2006-07 PTC Food division decided to enter the fast growing (20-30% annually)
snacks segment, an altogether new to it. It had only one national competitor–
Trepsico'sTrito. After a year its wafer snack brand–Ringo, fetched 20% market share
across the country. Ringo's introduction was coincided with the cricket world cup. The
wafer snacks market is estimated to be around Rs. 250 crores. The company could take
the advantage of its existing distribution network and also source potatoes from farmers
easily. Before the PTC could enter the market, a cross-functional team made a customer
survey through a marketing research group in 14 cities of the country to know about the
snacks of eating habits of people. The result showed that the customers within the age-
group of 15- 24 years were the most promising for the product as they were quite
enthusiastic about experimenting new snack taste. The company reported to its chefs and
the chefs came out with 16flavours with varying tastes suiting to the targeted age-
group. The company decided to target the youngsters as primary target on the
assumption that once they are lured in, it was easier to reach the whole family.
Advertising in this category was extremely crowded. Every week two-three local
products in new names were launched, sometimes with similar names. To break through
this clutter the company decided to bank upon humour appeal. The Industry sources
reveal that PTC spent about Rs. 50 Crores on advertisement and used all possible media-
2 print and electronic, both including the creation of its own website,
Ringoringoyoungo.com with offers of online games, contests etc. Mobile phone tone
downloading was also planned which proved very effective among teenagers. The site
was advertised on all dotcom networks. EM TV, Shine TV, Bee TV and other important
channels were also used for its advertisement along with FM radio channels in about 60
cities with large hoardings at strategic places. Analysts believe that Ringo’s success story
owes a lot to PTC's widespread distribution channels and aggressive advertisements.
Humour appeal was a big success. The Ringo' was made visible by painting the Railway
bogies passing across the States. It has also been successful to induce Lovely Brothers'
Future Group to replace Trito in their Big-Bazaar and chain of food Bazaars. PTC is paying
4% higher margin than Trepsico to Future group and other retailers. Trito's share has
already been reduced considerably. Retail tie-ups, regional flavours, regional humour
appeals have helped PTC. But PTC still wants a bigger share in the market and in foreign
markets also, if possible.
Answer the following questions:
i) What is SWOT analysis? (5 marks)
ii) What are the strength and weakness of PTC? (5 marks)
iii) What are the opportunities and threats of PTC? (5 marks)
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4 Macro and Micro Environment affects business. Discuss.
UNIT II – PLANNING
Nature and purpose of planning – planning process – types of planning – objectives – setting
objectives – policies – Planning premises – Strategic Management – Planning Tools and
Techniques – Decision making steps and process.
PART - A
BT
Q.No Questions Competence
Level
1 Define Planning Premises. BTL1 Remembering
6
20 What is Strategic Management? BTL1 Remembering
PART - B
7
(ii) Identify the various types of Policies with examples? (10)
PART - C
1 Tata group has set its objectives of doubling its objectives ofdoubling profit every three years
and sales revenue every four years.
Answerthe following questions:
i) Give yourcomment on objectives ofTATA group. (8 marks)
ii) Give guidelines forobjective settings. (7 marks)
2 MBO aims at joint goal setting of superior and subordinate managers. In an MNC,
Japanese managers involve Indian subordinate managers in goal settings. Indians feel this
practice different because they are used to traditional objectives settings where in the
managers dictate objectives to subordinates. When Japanese managers try to involve the
Indian subordinate managers in goal setting, Indian Managers feel that Japanese managers
are not capable of setting objectives by themselves.
i) Discuss the problems faced between Japanese Managers and Indian subordinate
managers. (5 marks)
ii) How can Japanese managers solve the problem? (5 marks)
iii) Discuss the features of MBO. (5 marks)
3 Policy making is guide to action in Organisation–Demonstrate with examples
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UNIT III – ORGANIZING
Nature and purpose – Formal and informal organization – organization chart – organization
structure – types – Line and staff authority – departmentalization – delegation of authority –
centralization and decentralization – Job Design - Human Resource Management – HR
Planning, Recruitment, selection, Training and Development, Performance Management,
Career planning and management.
PART - A
BT
Q.No Questions Competence
Level
1 Define Departmentation. BTL1 Remembering
14 Distinguish on the job and off the job training BTL2 Understanding
9
Discuss with example the concept of Departmentation by
18 BTL2 Understanding
functions and product.
PART - B
10
(i) Estimate the main idea of Departmentation. (5)
8 BTL2 Understanding
(ii) Summarize the various types of
(8)
departmentation.
PART - C
Discuss in detail the various types of training. Employees prefer off the job training to
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on the job training. Why?
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UNIT IV – DIRECTING
PART - A
BT
Q.No Questions Competence
Level
12
PART - B
13
(i) Money is a motivator - Interpret? (3)
12 BTL2 Understanding
(ii) Differentiate financial and non-financial
(10)
motivators.
PART - C
XYZ Corporation has a lot of barriers to communication. List the possibility of the various
1
barriers. Also suggest the ways to overcome them.
2 MNCs operate in different countries. How will they manage cultural diversity?
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UNIT V – CONTROLLING
System and process of controlling – budgetary and non-budgetary control techniques – use of
computers and IT in Management control – Productivity problems and management – control
and performance – direct and preventive control – reporting.
PART - A
BT
Q. No Questions Competence
Level
15
PART - B
2 break even. He finds it difficult to estimate sales required for a particular profit. Explain the
concepts related to breakeven analysis and draw a break-even chart. Also highlight some
ratios which would help to understand the performance of the business.
Production is essential but productivity is indispensable–Comment. Highlight the tools and
3
techniques to measure productivity.
Assume you are a budget officer and try to orient a trainee on steps to be followed for
4 implementing a budgetary control system. Also highlight the advantages and limitations of
budgetary control system.
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