Ferris State

University

Annual Report
2017-2018
Table of Contents

1 Summary

2 Chapter Goals
3 Professional Development
9 Community and Social Impact
11 Fundraising
12 Membership

13 Social Engagement

13 Communications
14 Chapter Operations

15 Financial Statement
Summary
A Letter from the President

It has been another fantastic year to be a part of AMA Ferris! Our organization prides itself on the
tremendous value that AMA Ferris and AMA International have provided year after year, which is why our
executive board has put in countless hours to maintain this trend. This year, our chapter rebranded itself
to comply with AMA International’s new branding. Not only did we update all AMA logos to fit the brand
guidelines, but our chapter also decided on a new theme: Ready for the World.

Our theme describes the benefit AMA Ferris strives to provide our members who represent 14 majors.
Therefore, our main focus is on professional development. We have collaborated with over 7 other student
organizations on campus as well. We have been a Five Star (Top 4) student organization at our university for
the past five years and plan on taking home this award for the sixth year in a row. Our 7th Annual Regional
Conference held at Ferris State University had a great turnout with 8 universities traveling to Big Rapids. Our
speakers offered a wide range of insights while our Marketing Strategy and Staples Sales Competitions had
over 40 participants in total. Also, our in-house student-led marketing firm, Crimson Consulting, was able
to conduct research and develop marketing strategies for 5 clients. Lastly, our Mary Kay Case Competition
team received honorable mention this year. We look forward to learning as much as possible from the other
case competitors at this year’s International Collegiate Conference.

AMA Ferris constantly strives to improve our university and our community. By putting in 1,128 hours of
community service and counting, we have used our marketing knowledge to maximize the impact of local
nonprofits and small businesses. Aside from helping local businesses, Crimson Consulting worked on several
projects that have improved the community including Wesley House Emergency Food Pantry, CROP Hunger
Walk, and the Winter Clothing Drive. Our members are learning how to bring positive change not only to the
workplace but to their communities as well.

While we experienced a surge of member activity last year, we were able to take it a step further this
year. Our organization does not require any event attendance or level of activity but, through our Corporate
Ladder System, members are encouraged to be more involved. Members are given with membership
points for participation in professional development opportunities, serving the community, fundraising for
AMA Ferris, and attendance at any other AMA Ferris events. By earning points throughout the semester
in those respective areas, members progress through our five membership levels earning more valuable
rewards the higher they go. This year, we have had more members than ever before reach our highest level
of involvement, with 20 individuals reaching the CEO level, totaling 41 members at our mid-level rank of
Manager or higher. We strive to make the International Collegiate Conference as accessible as possible
to these members. Our Corporate Ladder System helps the 18 members attending this year’s conference
reduce their out of pocket costs. It is amazing to see how motivated our members become within AMA
Ferris. The impact on our university and in their lives is the reason AMA Ferris is as successful as it is today.
Thanks to AMA International’s never-ending work, we can create an environment that yields the business
leaders of tomorrow and AMA Ferris is able to get its members Ready for the World.

Sincerely,

Keegan Brown
President, 2017-2018
Keegan Brown
President

Page 1 | Annual Report | Ferris State University | 2017-2018

Chapter Goals
This year, the Ferris State University American Marketing Association has seen tremendous success,
growth, and refinement. Almost every one of our ambitious goals has been met and exceeded. We used our
marketing expertise to collaborate with organizations to execute exceptional events. Lastly, our members
are more involved than ever before, spreading the AMA Ferris name further across Ferris State, the state of
Michigan, and North America.
Goals Results
Empowering our members to become business Provided 4 Director Roles and 25 Project
leaders by providing 4 Director and 20 Project Manager roles to develop leadership skills within
Manager role opportunities our members

Returning to our international status as a Top 5 Pending We are taking part in this competition and will
Chapter learn the results at the International Collegiate
Conference.
Maintaining for the 6th consecutive year, our Pending
We have sent in our application and will learn the
premier status as a 5 Star Registered Student results in April.
Organization (RSO) at Ferris State University

Collaborating with at least 3 RSOs, 4 businesses, Throughout the year, we have collaborated
3 university departments, and 1 other university with 7 other RSOs, 7 businesses, 5 university
departments, and 1 other university.

Providing 40 opportunities for individuals to We have provided 46 Professional Development

grow professionally and 25 opportunities to have and 20 Community Service opportunities
a positive impact on their community totaling 66 opportunities for individuals to grow
professionally and to make a positive impact in
their community.

Increasing our average member participation in We have increased average member participation
all events by 10% over our previous year in all events by 18.2% over previous year.
*% of members reaching manager or above

Remaining competitive by participating in at least We have placed competitively in 9 competitions

10 marketing competitions with an emphasis on and received Honorable Mention in this year’s
presenting our Case at the International Collegiate Case Competition.
Conference

Securing at least 12 corporate partners from local We have secured 8 corporate partners and have
and national businesses lined up 4 partners already for next year.

Increasing our chapter’s membership, from the Our chapter’s membership has reached 82
previous year, by at least 20 individuals in order members, an overall increase of 2 members from
to reach 100 total members by the spring last year.

Evaluation Criteria
AMA Ferris understands that the most important part in management is monitoring progress. By critically evaluating our
performance with both qualitative and quantitative data, we have created intuitive visual assessment indicators to
be used throughout the report:
3 = The goal for this event or activity was exceeded. This event demonstrated excellence within AMA
Ferris and serves as a model for planning and execution.
2 = The goal for this event or activity was met or nearly met. This event generally went as planned, provided value
to members, and is worth doing again.
1 = The event or activity fell short of its goal. This event provided a learning experience for the chapter. If this event is
held again, it will be conducted differently.

Page 2 | Annual Report | Ferris State University | 2017-2018

Professional Development
Crimson Consulting

CC
“It has been a pleasure to work with the creative Crimson
Consulting team as they developed a marketing campaign American
designed to meet my specific objectives for the RMI program
at Ferris State University. Execution of the marketing plan is Marketing
underway and I look forward to positive results.” Association
-Dr. David Brown, RMI Coordinator at Ferris State
Goal:Pro-bono marketing consultation to 4 different clients throughout the year.
Result: The group worked with 5 clients.
Summary: Crimson Consulting was a student-led marketing firm that met weekly and broke into subgroups to help
complete marketing research, marketing plans, budgeting, and graphic design work for multiple clients. The group
has met their goal by working with 5 different clients throughout the school year.
Precision Combat Paintball: Brooks Security:
Redeveloped the entire website and social media Continued to consult and develop marketing material
for the local indoor-paintball arena in Big Rapids, MI. for the Brooks Security group in Big Rapids, MI.
Also created a brand new logo and signage for the Winter Clothing Drive:
arena. Developed and distributed marketing material for
a church out of Reed City, MI for a winter hat and
Risk Management and Insurance Program (RMI) clothing drive charity event.
Refined the previous year’s marketing strategy and CROP Hunger Walk
is in the stages of implementing another budget to Promoted the event to the campus community in
continue the revamping effort of the program. order to recruit students to attend.
Conferences
7th Annual Regional Conference- November 3rd, 2017
Goal: 50 AMA members attend from 8 different universities and 200 Ferris Students attend
Result:62 AMA members attended, 8 universities were represented and 299 students attended.
Summary: We had high goals for our regional conference this year, and we are proud to say that we achieved them.
Compared to our goals we had 124% of member attendance, 100% attendance from other universities, and 149.5%
of outside students attend. Our chapter couldn’t have completed these goals without the help of our corporate
sponsors, speakers, and amazing university faculty. Speakers were brought in from an array of companies and
included: Easy on Hold, Clif Bar Co., Weber Shandwick, Shift Digital, Mary Kay, and the Detroit Red Wings. This
conference encouraged students to network, compete, learn, and have fun.
Aurora Regional Conference- September 27th, 2017
Goal: Have 4 students attend and compete
Result:7 students went and competed
Summary: Members who attended this conference listened to speakers, participated in workshops, and competed
in competitions. Students who competed were awarded first place in the perfect pitch competition and honorable
mention in the digital marketing competition.
White-Water Regional Conference- October 13th, 2017
Goal: Take 5 students and have them compete
Result: 5 students attended the conference
Summary: All attendees competed and our team brought home a finalist award in the perfect pitch competition
and honorable mention in sales. Our members also took the time to listen and learn from the speakers they
presented which included Titos Handmade Vodka, Summerfest, The Milwaukee Bucks, and GMR Marketing.
AdCon- November 11th, 2017
Goal: Have 2 members attend
Result: 4 members attended
Summary: Members traveled to Wayne State University in Detroit, Michigan and heard from different speakers in the
advertising field. They also got the chance to attend 4 hands-on workshops throughout the day with professionals.
International Collegiate Conference- April 5th-8th, 2018 Pending
Goal: Have 20 members travel to the AMA ICC and each member compete in at least one competition
Result:Win or place in five or more competitions.
Summary: 18 members are entered in the SABRE Business Simulation , Chapter Exhibit, Perfect Pitch, Marketing
Strategy, Stukent, and International Sales Competition. We plan to enter the Chapter T-Shirt Competition, and will
receive the results of the Chapter Plan and Annual Report. Overall, we have two fewer members than our goal,
but our member involvement of those in attendance is of some of the highest in recent years past. The cost of
attendance is based on our membership levels and incentives for attending various major events and conferences in
the Fall.
Page 3 | Annual Report | Ferris State University | 2017-2018
Certifications
AMA Ferris Competition Certification- January 17th, 30th, & 31st
Goal: 5 students earn the certification
Result:6 students received the certification
Summary: If students attended all three competition based workshops put on they became competition certified.
This was put in place to get members ready for the International Collegiate Conference in New Orleans, as
well as in the future.
Entrepreneurship Certification- March 13th-15th, 2018 Pending
Goal: 2 students become certified
Summary: Students will attend a three day certification put on by the university. This is aimed toward people who are
interested in starting their own business, or would like to learn about the benefits.
Anytime Certifications- Spring 2018 Semester Pending
Goal: To have 15 members gain at least one outside certification
Summary: As a result of researching what employers want from recent graduates we have offered to reward member
points to any students that receive the certification and add to their resumes. They were encouraged to begin with
Google AdWords, HootSuite, Digital Garage, HubSpot Content Marketing, and Facebook Blueprint.
Networking
Career and Internship Fair- October 12th, 2017
Goal: 15 members attend
Result:16 members attended
Summary: Students spoke to employers from all over the state. Successful companies such as Coca Cola, General
Motors and Consumers Energy were there searching for students to fulfill internships and entry level careers.
Career Carnival- October 25th, 2017 Canceled
Summary: Event canceled without notification from the university.
Networking Night- November 2nd, 2017
Goal: 25 members attend
Result:21 members attended
Summary: Members, Ferris students, and students from neighboring universities attended speeches from our
corporate sponsors and were then given the opportunity to give out their resumes. This led to interviews for potential
jobs and internships. Students heard from companies such as: Enterprise, Northwestern Mutual, Clif Bar Co., Staples,
and Hylant Insurance. Promotion for this event was lacking due to our focus on our Regional Conference.
Internship Awareness Day- November 9th, 2017
Goal: To have 10 members attend
Result: 20 members attended
Summary: We encouraged members to attend Internship Awareness Day in the College of Business to get them
familiar with talking to companies, discussing their career paths, and to find potential internships to broaden their
degrees and set them apart from other candidates.
Internship Panel- January 11th, 2018
Goal: 12 students attend
Result:15 members attended
Summary: Four members from the chapter presented their internship experiences to other students. They spoke about
how they obtained them, what they learned, and what they would do differently if given the chance. Discussion lasted
an hour.
Shapr Networking- January 25, 2018
Goal: 10 students create their profiles
Result:12 students completed profiles
Summary: Shapr is a networking app to make professional connections around the world, or targeted to certain areas.
Members were encouraged to make profiles and see what connections they could make.
College of Business Internship and Career Fair- February 8th, 2018
Goal: 20 members attend
Result:16 members attended
Summary: Members went to the career fair centered only on business majors. This was also a reverse career fair for
student organizations. Executive board members stood at a table and talked to employers about their organization
and possible sponsorship opportunities. Attendance was weaker than expected due to class time conflicts.
Career Networking and Opportunities Summit (CONS)- February 15th, 2018 Canceled
Summary: This event was canceled by our chapter due to lack of sponsorship attendance. Sponsors would rather
attend university sponsored career fairs scheduled for the same day to be able to talk to a larger pool of students. We
plan to enhance this event next year by moving the date to earlier in the year, recruiting other student organizations
and inviting their corporate partners, and making this a panel event followed by networking.

Page 4 | Annual Report | Ferris State University | 2017-2018

Speakers
Thomas Bell Speaking- November 30th, 2017
Goal: 15 students attend
Result:17 students attended
Summary: Thomas Bell graduated with a BS in Marketing from Ferris State College. He came back to speak to
members about marketing opportunities in manufacturing fields. Thomas emphasized the fact that the marketers in
this field are beginning to retire and there is a drastic need for young talent.
Joshua Medcalf- December 4th, 2017
Goal: 20 members attend
Result:39 students attended
Summary: Joshua Medcalf is an entrepreneur, author, and mental coach for businesses and sports teams. AMA Ferris
sponsored this “5-Star Event” and brought in Joshua to speak about using the right mindset in order to achieve
maximum potential. This event was marketed by our chapter and 170 Ferris students attended.
Kelsey Marr Speaking- February 12th, 2018
Goal: 20 members attend
Result:14 students attended
Summary: Kelsey Marr came and spoke to students about the importance of workplace culture. She gave insights
on the differences between corporate structure and agencies. Students asked great questions following her speech.
The students who attended were surveyed and rated the event an 88%, 79% of people said they learned something
new, and 87% of students would attend a similar event.

Competitions
Elevator Pitch- September 19th, 2017
Goal: 40 attended and 5 competed
Result: 45 attended and 7 competed
Summary: Students gave elevator pitches during the general meeting to mock employers. Other members gave
feedback and voted on who they believed did the best. This helped students with speaking in front of crowds and
preparing their perfect pitch.
Best Dressed- October 24th, 2017
Goal: 15 students compete
Result:10 students competed and 42 attended
Summary: After attending the professional dress workshop, members put their knowledge to the test. We awarded
the best dressed male and female. Decisions for finalists were tough because members were dressed so professionally.
TEK Systems Sales Competition
Goal: 2 members compete
Result: 2 members competed
Summary: Two of our members competed in the TEK Systems digital marketing case and placed in the top finalist
category. One of our students continued on to place 6th nationally.

Workshops
Resume Editing- September 27th, 2017
Goal: 30 students attend
Result: 27 attended
Summary: Five faculty members from the College of Business came and evaluated resumes with students one on one.
Faculty gave great suggestions to each person based on their career aspirations. 97% of members who attended
this event would attend a similar one. The student surveys also told us that 97% of students learned something new.
Public Speaking Workshop- October 4th, 2017
Goal: 10 students attend
Result:14 students attended
Summary: Donna Smith, a former TV news anchor, came and gave students tips and tricks on how to overcome the
fear of public speaking. She also discussed with members the most frequently made mistakes and ways to fix them.
Professional Dress Workshop- October 19th, 2017
Goal: 20 members attend
Result: 19 members attended
Summary: One of our former executive board members talked to students about what to wear and not wear in the
workplace. Volunteers dressed inappropriately to give visual aids of what not to wear in the workplace while
gaining knowledge of what to wear instead.

Page 5 | Annual Report | Ferris State University | 2017-2018

Cover Letter Workshop- October 26th, 2017
Goal: 15 members attend
Result: 17 members attended
Summary: The College of Business Internship Coordinator came and spoke to students about what is beneficial to put
in cover letters, what is unnecessary, and what companies specifically look for.
Sales Workshop- January 17th, 2018
Goal: 15 members attend
Result: 10 members attended
Summary: Attendees watched clips of our members who competed at our Regional Conference. We critiqued what
they did and learned from their mistakes. The instructor also went into depth about different ways to stand out during
the competition.
Perfect Pitch Workshop- January 30th, 2018
Goal: 15 members attend
Result: 11 members attended
Summary: A Ferris AMA alumnus spoke to students about what it felt like to compete in the Perfect Pitch contest
in New Orleans, and what he would do differently if he had the chance. He gave great insight on what to tell employers
when you only have 90 seconds to get hired. When students were surveyed, 93% said they would attend a similar
event, 93% of them learned significant information, and students rated this 100% overall.
Strategy Workshop- January 31st, 2018
Goal: 15 members attend
Result: 8 members attended
Summary: Members did a run through of a strategy competition then got immediate in-depth feedback for
improvements. Attendance was low for this event due to so many other events being in the same week. We will avoid
scheduling events so close together in the future. When surveyed, 94% of students said they learned something new,
83% would attend something like this again, and it was rated an 85% overall.
Resume Editing- February 1st, 2018
Goal: 20 members and 10 non members attend
Result: 16 members and 4 non members attended
Summary: Five faculty members from three colleges of the university came to look over resumes and cover letters.
The attendance was lower than anticipated for this event due to a campus wide concert being put on at the same time.
Students who attended were surveyed and the responses for learning outcomes, overall rating, and attending a similar
event were all 100%.
Professional Tours
MLive Agency Tour- November 10th, 2017
Goal: 15 students attend
Result: 18 students attended
Summary: Executives from MLive Grand Rapids led two workshops with students giving them hands-on experience
for what an average day looks like for them. This was followed by a panel with the head of each department where
students got answers to insightful questions about the digital marketing and press industries.
Grand Rapids Agency Tour- February 23rd, 2018
Goal: 20 students attend
Result:20 students attended
Summary: Students traveled to Grand Rapids Michigan and toured two different companies. The first company they
visited was Northwestern Mutual. Following that they visited a Ferris State AMA Alumni at Springthrough and learned
about website coding and marketing and what it means to be a project manager. This showed students that even at a
technology company you still need marketers!

Page 6 | Annual Report | Ferris State University | 2017-2018

Marketing Week 10/28-11/2
Goal: 20 members attend 2 events throughout the week
Result: We had 26 different members attend at least 2 events throughout the week.
Summary: We exceeded our goal of 20 members attending 2 events throughout the week. This week showed us a
strong contingent of members who went above and beyond and 6 members led these events as project managers.

Food Truck- October 28th, 2017

Goal: 15 members attend
Result:15 members attended
Summary: 100% success rate to our goal. We unloaded and passed out food to community members in Paris, MI.

Paint “The Rock”- October 29th, 2017

Goal: 8 members attend
Result:11 members attended
Summary: 137.5% success rate toward our goal. There is a tradition at Ferris State where students go and paint a large
rock outside of the cafeteria. We took this opportunity to promote our chapter as well as our Regional Conference. It
remained for 6 weeks.

Sales Competition Workshop- October 30th, 2017

Goal: 15 members attend
Result:17 members attended
Summary: 113.3% success rate toward our goal. Students learned about what it takes to compete in sales competitions
to help us prepare for our Regional Conference at the end of the week.

Pumpkin Painting Social- October 30, 2017

Goal: 10 AMA members, 5 non members attend
Result:14 AMA members, 4 non members attended
Summary: 140% success rate toward our goal. While we exceeded our membership attendance goal we fell short with
non members. This event was a fun way for members to show guests how AMA can be about work and play.

Scavenger Hunt- October 31st, 2017

Goal: 10 members attend
Result:9 members attended
Summary: This event was a 90% successful. For the first year hosting this event, it went well. Executive board
members posted photos of AMA decorated pumpkins on Snapchat and had people go and search for them. This got
students active around campus and showed them the fun side of AMA.

Biggby Coffee Fundraiser- November 1st, 2017

Goal: Raise $50 for the chapter
Result:Raised $67
Summary: We raised 134% of our goal for this event. Community Members, as well as chapter members, went and
purchased coffee to help raise funds for events happening in the coming months.

Page 7 | Annual Report | Ferris State University | 2017-2018

Upcoming Events
InDesign Workshop Pending
Goal: 15 students attend
Summary: While creating a partnership with the Graphic Design student organization on campus, they will teach us
what they know about InDesign and have us do mock designs to begin with a baseline knowledge of the program.
Photoshop Workshop Pending
Goal: 15 students attend
Summary: Continuing the partnership and series of workshops the Graphic Design students will help us understand the
basics of Photoshop. This will help set our members apart when job descriptions list Photoshop experience.
Illustrator Workshop Pending
Goal: 10 students attend
Summary: We will bring in the Graphic Design students again to teach us the basicis of Illustrator. We hope that basic
knowledge will increase employment for members in the digital marketing segment.
Negotiation Workshop Pending
Goal: 12 students attend
Summary: When in an interview, a sales competition, or anywhere else, students will need to know the baseline rules
for negotiation. This workshop will teach them the proper way to set counteroffers and when to accept a contract.
AdWords Workshop Pending
Goal: 17 students attend
Summary: It is crucial for students to expand their knowledge outside of the classroom and become certified. This
workshop will allow members to ask questions and gain insight on the importance of AdWords in the workplace.
Social Media Workshop- March 15th, 2018 Pending
Goal: 15 students attend
Summary: Social media is crucial in the world of marketing today. Learning how to narrow target markets, expand
your ad exposure, and getting your followers to interact are going to be important in many jobs. This workshop will
help member sobtain knowledge of this and more.
LinkedIn Workshop- March 28, 2018 Pending
Goal: 15 students attend
Summary: Members will learn the importance of a LinkedIn profile and how to get your profile to operate at 100%.
This workshop will also teach members about how to narrow your LinkedIn search for jobs and internships.
Detroit Agency Tour at Little Ceasers Arena- March 28, 2018 Pending
Goal: 20 students attend
Summary: Attendees will get to tour the brand new Little Ceasers Arena in Detroit, MI with marketing executives.
They will learn about marketing jobs for the arena as well as the Detroit Pistons. Following the tour members will get
to enjoy a Pistons game together.
West Michigan AMA Visit- March 24th, 2018 Pending
Goal: 20 students attend
Summary: Showing members how to stay involved in AMA after graduation is extremely important. We will attend a
West Michigan AMA monthly meeting to show students the importance of staying involved.
Speaker from Big Rapids Radio Network Pending
Goal: 15 students attend
Summary: An employee of the Big Rapids Radio Network will come to speak to members about his role at the radio
station. They will hear about the sales accounts he holds, the marketing he does, and the scripts he writes for the
radio. This will show students another industry to explore.

Page 8 | Annual Report | Ferris State University | 2017-2018

Community and Social Impact
Marketing-Related
CROP Hunger Walk- October 8th, 2017
Goal: 20 members participate and 100 total participants
Result: 20 members participated and 150 walkers from campus and the community
Summary: Members promoted this event and walked the route to raise money and a awareness for those struggling
with hunger globally and locally. We exceeded our goal of participants and nearly tripled last years attandance.

Wesley House Food Drive- October 17th-19th, 2017

Goal: 15 members participate
Result: 32 members participated, either by donating food or working the table
Summary: We exceeded our goal by having 32 total members participate in this food drive.

International Wine, Beer, & Food Festival- November 16th-18th, 2017

Goal: 25 members participate
Result:31 members participated
Summary: We exceeded this goal. Members assisted vendors in distributing their products to
event guests, while using customer service and marketing skills to promote each brand.

Project Starburst Food Drive- December 5-7th, 2017

Goal: 25 members participate for a total of 75 hours
Result:25 members participated for a total of 32 hours
Summary: Our members participation reached 32 hours by donating time and food. We expect to meet our 75 hours
by the end of the Spring Semester.

DECA Conference- January 3rd, 2018

Goal: 10 members participate
Result:16 members participated
Summary: Members assisted in running the high school DECA Conference at Ferris State. Since it happened over
winter break, a discount to the International Collegiate Conference was offered for those that volunteered which
drove up participation.

Reeths-Puffer Middle School Visit- Upcoming Pending

Goal: 15 members participate
Summary: Members will promote marketing as a profession to middle schoolers through an interactive presentation.

Let’s Talk Marketing- March 16th, 2018 Pending

Goal: 10 members participate
Summary: Members will promote the College of Business’ Marketing program to high school students.

Be the Match Canceled

Goal: 15 members participate with a total of 20 students
Summary: The event was canceled due to another organization sponsoring the event.

Page 9 | Annual Report | Ferris State University | 2017-2018

Other Community Service
Bulldogs in Action- August 25th, 2017
Goal: 7 members attend
Result: 9 members participated
Summary: Members assisted with Freshman move-in to the dorms. More members
came than expected so we exceeded our goal.
Adopt-a-Campus- Once a week, year long
Goal: 7 members participate on average each week
Result: Average of 8.5 members participated each week that it was done
Summary: Members helped improve our campus by picking up trash on a weekly basis.
The BIG Alleyway Cleanup- September 9th, 2017
Goal: 7 members attend
Result:16 members attended
Summary: Members cleaned up trash in the Big Rapids area. Our goal was exceeded.
Adopt-a-Highway- Once per semester
Goal: 15 members participate in fall and spring
Result:29 members participated in fall and spring is still upcoming
Summary: Members cleaned up 2 miles of local highway located in Big Rapids, MI.
Feeding America Mobile Food Truck Pantries- September 22nd, October 28th, December 2nd, ‘17
Goal: 7 members participate each month, 15 members participate at the AMA Ferris sponsored food truck.
Result:Average of 24 members participated at other food trucks and 21 members participated at the AMA sponsored
food truck.
Summary: Mobile food truck pantries were hosted in 2 different communities. The goal was heavily exceeded with
participation from our members. AMA also sponsored its own mobile food pantry in December.

Salvation Army Bell Ringing- December 4th & 7th

Goal: 15 members participate
Result: 14 members participated, some members worked multiple hour shifts
Summary: Members volunteered to collect donations for the Salvation Army by operating a bell ringing station
outside of a local business.

SafeRide- December 1st & 2nd

Goal: 5 members participate in the spring semester
Result: Changed to fall semester, 9 members participated
Summary: Members assisted the local bus drivers taking students home from the bars on weekend nights.
Relay for Life- March 23, 2018 Pending
Goal: 25 members participate and raise $350
Summary: Members will host a table and fundraise to support the American Cancer Society’s Relay for Life.

The Big Event- April 14, 2018 Pending

Goal: 20 members participate
Summary: Members participate in this annual event to give back to community members by assisting with home
improvement projects.

Page 10 | Annual Report | Ferris State University | 2017-2018

Fundraising
Sponsors
Goal: Raise $6000 from Corporate Partners
Result: Currently at $4000 with returning companies already lined up for next year.
Events
Cedar Point- October 20th, 21st, 22nd 2017
Goal: 30 members participate, raising $2,500
Result: 22 members participated and raised $1264.27
Summary: This fundraising goal was not met due to fewer hours scheduled than previous years by Cedar Point.
International Wine, Beer, & Food Festival Servers- November 16th-18th, 2017
Goal: Raise $850
Result:Raised $874.98
Summary: We were able to reach our goal with the help of the hard working and dedicated AMA Ferris members.
Yankee Candle
Goal: Raise $800
Result:Raise $631.95 profit and $1,256 revenue
Summary: We didn’t reach our goal due to fewer members than expected aggressively selling candles.
Toppings Frozen Yogurt- October 2nd, 2017
Goal: Raise $75
Result:Raised $78.47
Summary: We reached the goal by promoting early, frequently, and throughout campus.
College of Business Bowling Tournament
Goal: Raise $450 per semester with students participating from 5 different Registered Student Organizations & Clubs
Result:Raised $420 with 3 other RSOs in the Fall and $420 in the Spring with 4 other RSOs
Summary: We didn’t reach our goal due to the last minute changes to rental fees.
Buffalo Wild Wings
Goal: Raise $150 per semester
Result:Raised $425.77 in the Fall with an event scheduled in the Spring
Summary: We exceeded our goal by taking faculty orders and delivering their food during lunch hours the day of.
Annual Gala- April 20th and 21st Pending
Goal: 100 attendees and raise $3,500
Summary: This year we are putting a number of our silent auction items online to better reach alumni and others who
can’t attend the event.
Can Drive
Goal: Raise $115 per semester by returning cans and bottles for the $.10 deposit
Result: Raised $86.80 in the fall, $27.50 so far in the spring
Summary:Only $86.80 was raised in the fall due to more faculty members drinking water or other non refundable drinks
Biggby Coffee
Goal: Raise $100 per semester
Result: $100 was raised in the fall
Summary:During the spring semester we will continue to host Biggby fundraisers, due to the high demand from the
members we are going to add a third event.
Competition Awards and Grants
Goal: Raise $3,500 from competitions
Result: Raised $1,981
Summary:We have not reached our goal yet due to not recieving top case but have received various grants and
donations.
University Sponsorship
Goal: Obtain $2,500
Result: $4,000 was raised
Summary:We recieved $2,000 from the Student Finance Division and have secured a $2,000 donation from the Dean.

Page 11 | Annual Report | Ferris State University | 2017-2018

Membership
AMA Ferris strives to benefit its members by providing professional development events that will
encourage professional and personal growth. This year is no different. We set our target of the total
number of members high and even though we didn’t reach this goal we saw a huge increase in active new
members. Our ranking system incentivizes members to be actively involved. A new record was set of 20
members hitting our top level, CEO.
Engagement Goals/Results
Member of the Month Goal: Retain 75% active members from last year
At the first meeting of every month a member is Result: 71% returned to AMA
awarded Member of the Month for earning the most Goal:Increase membership to 90 by the end of the
points during that period. The first month of each Fall semester
semester two awards are given out, one to a returning Result: 75 members by the end of the Spring
semester
member and the other to the most active new
member. Goal:Increase to 100+ members by the end of Spring
Recognition of Membership Levels Result: 82 as of February 27th, 2018
Members can reach higher levels by participating Goal:12 different majors represented in AMA
in Professional Development, Community Service, Result: 14 majors represented
Fundraising, and Social events. Points reset each 14 majors are represented including Marketing, Business
semester and recognition is given for reaching higher Administration, Advertising/Integrated Marketing
levels. Communications, Finance, Accounting, Music Industry
Honoring Graduating AMA Students Management, Public Relations, Human Resources,
Seniors are given AMA Ferris stoles to wear during Operations and Supply Chain, Risk Management and
their graduation ceremony. Fall 2017 had 5 graduates Insurance, Hospitality, Accrual Science, Environmental
and Spring 2018 is expected to have 22 graduates. Science, and Heating, Ventilation, Air Conditioning &
Refrigeration (HVAC).
Goal: Have 60% membership represent underclassmen
Result: 38% represented underclassmen
Goal: 60% reach Employee
Result: 60% reached Employee level
Goal: 50% reach Manager
Result: 55% reached Manager level
Goal: 30% reach Vice President
Result: 33% reached Vice President level
Goal: 20% reach CEO
Result: 27% reached CEO level
New Member Recruitment Strategies
Classroom Visits
During the 2017-2018 school year, the Executive Board visited over 50 different classes to discuss the benefits of
becoming an AMA member. We successfully collected 97 emails of interested students.
School Sponsored Events
Every Fall semester, Ferris State University hosts Bulldog Bonanza, Founder’s Day, and the COB Fest. AMA Ferris
attends all events to discuss the benefits of our RSO and recruit new members. We successfully collected 44 emails of
interested students from these events. Ferris hosted its first Spring RSO fair, a smaller event. We collected 10
new student emails.
Promotions
Recruiting advertisements were placed in the COB Public TV System in a regular rotation. In addition, printed posters
with our theme, logo, and general meeting information was placed in 22 classrooms in the College of Business
building.
New Member Meetings
In the fall semester we held two new member meetings with 14 students attending and 10 joining. During the spring
semester we had 10 attend the new member meetings and currently have had 6 join.

Page 12 | Annual Report | Ferris State University | 2017-2018

Social Engagement
Overall Goal: Bring members closer together through various activites
Goal: Have 80% of members attend at least one social
Result: 81% of members attended at least one social
Goal: Have 60% of members attend at least two socials
Result: 76% of members attended two or more socials
Goal: Have 50% of members attend at least three socials
Result: 64% of members attended three or more socials
Goal: Have 6-8 pure social events per semester
Result: We had 10 pure socials in the Fall semester
Goal: Have 12 socials total per semester
Result: 16 socials were held in the Fall semester
Implement
This year there were many successful social events including: COB Bowling Tournament, Art Prize, Friendsgiving,
Gypsy Nickel Karaoke, and Cookie Decorating. We encouraged members to attend socials to have fun together apart
from working together through other AMA held events. This allowed members to become friends, network, and get to
know one another better.

Communications
Overall Goal: Clearly communicate to the public what AMA Ferris is all about and how we can get students
Ready for the World.
External
Goals Results
Website: Update content twice a week The website was updated once a week in the Fall
semester and 3 times a month in the Spring.
Facebook: Reach 850 likes on our public page Reached 861 likes
Instagram: Post 3 or more pictures weekly An average of 2 photos were posted weekly.
Snapchat: Post at least two photos at every event The goal wasn’t met, but snaps were posted at most
of our events.
Alumni Database/Facebook Page: Keep alumni The goal wasn’t met, however the public Facebook
up-to-date on our events page proved to be a more valuable resource for
communicating with our alumni.
Internal
Goals Results
Meeting Minutes: Post the minutes for members Minutes were posted within 15 minutes after every
within an hour after each general meeting meeting
Google Calendar: Create a Google calendar that A Google Calendar was created and filled with
includes all AMA Ferris events events
LinkedIn: Link with all AMA Ferris members LinkedIn wasn’t utilized by AMA Ferris this year
OrgSync: Use the college student organization All AMA Ferris members joined our Orgsync
database and tools to stay connected on
campus

Page 13 | Annual Report | Ferris State University | 2017-2018

Chapter Operations
Consistent and efficient executive board operations are essential to running AMA Ferris. Despite 8 of
our 9 officers being new to the executive board, we overcame the steep learning curve and quickly
developed into a high-performing team. Through meetings each week, using various organizational and
communication tools, and following a strict organization structure, we were able to achieve and exceed our
Chapter Operations goals.
Goal: Create an easy-to-follow model for the future executive board to follow in order to ensure a successful chapter
Result: Though challenging at first, guidelines, policies, and procedures were improved as our processes were
systemized and experience was gained by our officers.

Meetings: Hold a weekly general meeting, have a president’s meeting with our advisor, and have weekly executive board
meetings
Result:All of goals were met or exceeded
Summary: Every Tuesday, during a no-class period, a value-driven general meeting was held for all members. After each
weekly general meeting, the president regularly met with the primary faculty advisor to discuss the chapter’s progress
towards its goals, as well problems within the chapter. The entire executive board met for two hours every week to
discuss officer reports, chapter operations, and upcoming events.
Executive Operations
Goals: Successfully communicate through Facebook, have a centralized digital file system, have a pre-event checklist for
planning and post-event forms for evaluation, have an officer accountability policy, and have 360 degree performance
for officers.
Result:All of the goals were met or exceeded
Summary: All of the chapter’s communications were handled through Facebook. Google Drive was used to store, create,
and collaborate on chapter files. Basecamp was used as a training tool for planning events, pre-event checklists are
turned in one month prior to events, and post event forms are due the week following the event. A “three strike”
disciplinary policy was created early in the semester to hold officers accountable. Lastly, 360 degree performance
evaluations for the executive board were used to assess each officers’ performance and the results were individually
shared with each officer.
Chapter Reporting
Goals: Submit a professional and competitive chapter plan, as well as completing 90% of the goals outlined in the
chapter plan.
Result:44% of the chapter’s goals were accomplished at the time of this writing.
Summary: Officers submitted their goals to the president for review and progress on each major goal was evaluated
during the weekly executive board meetings. At the time of this writing 2 of our 9 goals are currently pending. Fewer
returning members than anticipated, health difficulties with our primary faculty advisor, and internal changes to our
corporate partners’ companies were unforeseen circumstances that have affected goal completion.
Officer Transitions
Goals: Create a detailed operations manual and empower the new executive board to run a powerful AMA chapter.
Result:The officer transition has yet to take place.
Summary: Over the month of February, each officer has documented their duties and responsibilities into a detailed
operations guide. The guides continue to be updated up until the time the new officers are elected. After elections take
place, the operations guides, account passwords, bank account, and all other files of the chapter will be turned over to
the new executive board. In addition, several one-on-one meetings are planned to help facilitate the transition.
Page 14 | Annual Report | Ferris State University | 2017-2018
Financial Statement
Expected Revenues Actual Expected Expenses Actual

Professional Development Professional Development

AMA Regional Conference - Registration $1,685.00 $940.23 AMA Regional Conference
Fundraising Gifts $300.00 $495.41
Buffalo Wild Wings $300.00 $425.77 Prize for competitions $1,000.00 $150.00
College of Business Bowling Tournament $900.00 $840.00 Catering $700.00 $477.40
Can Drive $230.00 $114.31 Promotions $150.00 Pending
Cedar Point $2,500.00 $1,264.27 Speaker Expense $0.00 $0.00
International Wine, Beer & Food Festival $850.00 $874.98 Aurora Conference $100.00 $0.00
Annual Gala Event $3,500.00 Pending UWW Conference $100.00 $0.00
Biggby Coffee $200.00 $124.00 New Orleans International Conference
Yankee Candle $800.00 $631.95 Travel/Lodging Expenses $12,000.00 $17,852.76
Toppings Frozen Yogurt $75.00 $78.47 Case Competition $200.00 $0.00
Panera Fundraiser $50.00 $50.27 Sabre Competition $25.00 $25.00
Taco Bell Fundraiser $30.00 Pending Exhibit Booth $125.00 Pending
Fundraising Total $9,435.00 $4,404.02 Marketing Week $45.00 $16.60
Additional Funding Professional Development Total $14,745.00 $19,017.17
Corporate Partners $6,000.00 $3,500.00 Community Service
University Sponsors $2,500.00 $4,000.00 Feeding America Food Trucks $725.00 $675.00
Awards and Grants $2,500.00 $100.00 Crop Hunger Walk $25.00 $25.00
Additional Funding Total $11,000.00 $7,600.00 Relay for Life $50.00 Pending
Membership Community Service Total $800.00 $700.00
Chapter Dues $5,000.00 $4,300.00 Communications

Total Expected Revenues $27,120.00 $17,244.25 Website Fee $110.00 Pending

Fundraising
Bowling Tournament
Building & Lane Rentals* $240.00 $600.00
Prizes and Promotion* $20.00 $0.00
Annual Gala
Room Reservations $500.00 $500.00
Invitations $200.00 Pending
Meals $1,250.00 Pending
Promotions $200.00 Pending
Fundrasing Promotions $200.00 $58.35
Fundraising Total $2,610.00 $1,158.35
Membership
Square Fees $500.00 $328.88
Promotions $1,000.00 $114.93
T-Shirts Expense $1,000.00 $957.00
Table Banner $215.00 $228.41
New Member Meetings $50.00 $26.00
Handouts $750.00 $573.84
Food and Miscellaneous $200.00 $56.00
Membership Total $3,715.00 $2,285.06

Total Expected Expenses $21,980.00 $23,160.58

Page 15 | Annual Report | Ferris State University | 2017-2018

 We are

Page 16 | Annual Report | Ferris State University | 2017-2018

 AMA Ferris

Page 17 | Annual Report | Ferris State University | 2017-2018 Ferris State University