Richard Felix

Email: richard@aestheticscientist.com

Strong achievements in marketing, branding, sales, business development and product strategy, by achieving
significant revenue growth from an existing client base or by developing new opportunities and new markets.

A community-oriented professional with a lifelong commitment to helping improve the quality of people’s lives.
Involved with many organizations and events that make a difference.

Over twelve years of combined executive management experience in expanding visibility, increasing sales,
product marketing, establishing partnerships, growing profitability, product strategy and development, creative
direction, partnership building,, and expanding business with Fortune 1000 corporations, enterprise software,
web-based software, and click and mortar businesses-- Ranging from overall executive management, marketing,
branding, creative direction and design, to business strategy and process design, to integrated cross-media
marketing, to sales and business development. Worked extensively in web-based and enterprise based
technologies e.g. visual imaging, info imaging, color technology, streaming, on-line collaboration, on-line
proofing, interactive marketing, digital imaging, image rights management, digital printing, content creation,
content delivery, brand management, and advertising. Roles of responsibility have included CEO, Vice-
President of Marketing, Vice-President of Sales, Vice-President of Business Development, and Chief Creative
Officer.

Strategic CEO, Chief Creative Officer, Aesthetic Scientist, April 2002-present

Marketing
Aesthetic Scientist is a strategic and creative agency / consultancy with, many years of experience creating,
Design building, and producing highly effective visual campaigns, marketing concepts, print, and web products for
Fabrication marketing, advertising and corporate communications. Current clients include DoCoMo-USA, Southcorp
Americas Wineries, Robert Mondavi Wineries, The Corner Office, and Prolab Digital Imaging.
Web, Print, Video,
3-D • Created brand identity through major campaigns and original images for Fortune 1000 corporations,
advertising agencies, retail, food and beverage, technology, finance, and international companies.
• Focused clients vision, produced all types of visual marketing materials across multiple media, managed
creative and production teams

Vice-President Marketing and Strategic Business Development, Cyberlease, Inc., April 2002- 2003
Strategy Cyberlease is an Internet based financing software and financial services company. The Cyberlease solution is
proven to reduce costs and turnaround time in facilitating and funding on-line equipment leasing transactions
Marketing
Drove re-branding, wrote and executed business & marketing plan, developed strategic relationships & sales.
Sales
• Fortune 1000 Corporations
Product
Development
• Financial Institutions
• Manufacturers and vendors

Sales Regional Director of Business Development and Sales, Real Time Image, February 2001 to January 2002
Business RealTimeImage is the global leader in Web-based software and Enterprise Solutions enabling high resolution
Development collaboration and on-line proofing in real time over the internet from anywhere in the world.
Strategy Developed business relationships and closed deals with Fortune 1000 companies, printers, designers, and
Fortune advertising agencies. Focusing primarily on the Northwest from Silicon Valley to Seattle. Worked closely with
1000 E&J Gallo, Safeway, Mondavi Winery, The Northface, and Electronic Arts. RealtimeProof is the leader in web-
Accounts
Accounts
based real time high resolution collaboration in the world of advertising, marketing communications, printing
and publishing.
• Developed business deals with corporations and advertising agencies,
Contact: W: www.aestheticscientist.com, E: richard@aestheticscientist.com, PH: 415-602-6400
 • Closed $1 Billion dollar global client

Founder Chief Executive Officer, eVisuals.com, January 1999 to January 2001

Product Visionary eVisuals was a next generation B2B “Color” technology providing web enabled global color accuracy for
Marketing
professional creative & advertising authenticity & brand consistency from “creation” through final production.
Industry leading, in-the-field experience with major advertising agencies, corporations, creative studios, print
Strategic
Relationships production facilities and content providers led to being part of the founding team at eVisuals.com.
Business Plan • Developed marketing plan based on ongoing market research, market analysis
• Creative direction of U.I, product development, and product positioning
• Implemented online and offline, interactive and integrated marketing strategies,
• Established marketing and strategic alliances for technology partners, channel partners, business
partners and strategic partners.

Publicly
Traded Vice President of Marketing and Sales, Unison / Unidigital West, March 1996 to January 1999
Graphic
Imaging
Unidigital, a public company, was the sixth largest graphic imaging company in the world (UNDG)
Corporation Developed advertising, corporate and retail clients. Integral to the explosive growth of company. Effective in
(UNDG)
developing and implementing the vision for a global network serving the digital print, prepress, corporate, retail,
and advertising communities from creative through final production.

Developed
• Implemented integrated sales strategies for multi-level campaigns.
Corporate, • Generated over $5 million in new business and helped grow $300 million dollar company
Advertising,
And • Created original advertising imagery for national campaigns with advertising clients such as Old Navy,
Retail Clients
Nike, The Northface, Intel, Dockers, Microsoft, Apple, Gap, Live Picture, Porsche, Chevron, Nestle,
Budgets Mondavi, Forest Glen Winery, Gallo, Duty Free Shops, Goodby Silverstein, Hal Riney and Partners,
National Sales Young and Rubicam, J. Walter Thompson, C.K.S. Partners, Goldberg Moser O’Neil
• Developed marketing plans and pioneered new distribution channels and products

Drove Explosive Vice President of Marketing and Sales, TX Unlimited, January 1992 to March 1996.
Sales growth
TX Unlimited was among the most highly respected creative digital studios in the country. In addition to
Expanded Vision creating the original digital artwork for major advertising campaigns, TX digitally restored Ansel Adams’
and Market
original color photography for the Ansel Adams Trust.
Re-positioned
Company
• Doubled annual sales of company, Implemented growth and new service strategies

Orchestrated
• Developed high profile images for advertising clients such as Intel, Porsche, Saturn, Chevron, Gallo,
M&A Fujitsu, NEC, NFL, and Electronic Arts. Worked closely with Hal Riney and Partners, Goodby
Silverstein, J Walter Thompson, Anderson Lemke, Saatchi and Saatchi, and Foote Cone & Belding, and
other advertising agencies.
• Orchestrated merger and acquisition with Linographics Corporation & subsequent I.P.O on NASDAQ
Concept
Creation
Other Professional Experiences:
Development
S.F. Multi-Media
Technology • VP Marketing, Navasight.com, Product validation, Corporate Navigation, January 2002-2003
Implementation
Taskforce
• Vice-President, Global Interchange Project, The Foundation for Global Awakening 02/06/02- 05/01/02
S.F. Arts and Culture
Policy
• VP Marketing Strategy, Image Rights Management LLC, Kodak Professional: 11/01/01- 01/30/02
Resource Group

Non-Profit
• Founding executive board member, co-founder, ArtSfest, www.artsfestsf.org
Fundraising • Contributing Member of Mayor Newsom’s policy resource group on Arts and Culture
Non- Profit
Marketing Contact: W: www.aestheticscientist.com, E: richard@aestheticscientist.com, PH: 415-602-6400

Strategy
• Board of Advisors, Best Buddies International (BestBuddies.org)
• Original Member of S.F Mayor Brown’s Multimedia / New Technology Taskforce
• Initial Creative Director of SFDot.World, S.F.’s 1st International Conference for the Internet
• Global Ambassador, ArtAngels.org, an e-philanthropy.org committed to raising patronage for the arts
• Co-Founder Soul of the City annual S.F. benefit to support GLIDE family, child, & homeless programs

Education:
• Major in Cultural Anthropology, California State University, Sonoma
• B.F.A .in Photography, San Francisco Art Institute
• M.A. in Multi-Media and Interdisciplinary Art, California State University, San Francisco

Languages: English, Spanish, and basic French References: available upon Request

Contact: W: www.aestheticscientist.com, E: richard@aestheticscientist.com, PH: 415-602-6400