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    Market Research For Deodorants: Please Review The Following Advertisement

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    Sarvesh
    The document describes a market research survey for a new deodorant brand. It asks respondents questions about their demographics, deodorant purchasing habits, and preferred brands. It then shows three advertisement concepts and asks the respondent to rate each ad on feelings, believability, uniqueness, and purchase likelihood. Finally, it asks the respondent to choose their favorite ad of the three options.

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    Market Research For Deodorants: Please Review The Following Advertisement

    Uploaded by

    Sarvesh
    23 views6 pages
    The document describes a market research survey for a new deodorant brand. It asks respondents questions about their demographics, deodorant purchasing habits, and preferred brands. It then shows three advertisement concepts and asks the respondent to rate each ad on feelings, believability, uniqueness, and purchase likelihood. Finally, it asks the respondent to choose their favorite ad of the three options.

    Original Description:

    Just wow!

    Original Title

    Form1

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    The document describes a market research survey for a new deodorant brand. It asks respondents questions about their demographics, deodorant purchasing habits, and preferred brands. It then shows three advertisement concepts and asks the respondent to rate each ad on feelings, believability, uniqueness, and purchase likelihood. Finally, it asks the respondent to choose their favorite ad of the three options.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    23 views6 pages

    Market Research For Deodorants: Please Review The Following Advertisement

    Uploaded by

    Sarvesh
    The document describes a market research survey for a new deodorant brand. It asks respondents questions about their demographics, deodorant purchasing habits, and preferred brands. It then shows three advertisement concepts and asks the respondent to rate each ad on feelings, believability, uniqueness, and purchase likelihood. Finally, it asks the respondent to choose their favorite ad of the three options.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 6

    8/8/2018 Market Research for Deodorants

    Market Research for Deodorants


    We are evaluating advertisement concepts for our new "Deodorant". We will show you 3 options, ask
    you follow up questions , then ask you which ad is your favourite.

    We appreciate your feedback !

    But before that, please answer a few questions.

    * Required

    1. Age ? *
    Mark only one oval.

    Under 18
    18-24
    25-34
    35-44

    2. How often do you buy a deodorant? *


    Mark only one oval.

    Every 15 days
    Monthly
    Quarterly
    Yearly

    3. Which brand of deodorant do you prefer? *


    Mark only one oval.

    Axe
    Nivea
    Adidas
    Nike
    Fogg

    Other:

    Please review the following advertisement

    https://docs.google.com/forms/d/1gNocpmD733iKu9gWcY7TDbdzKQNuoNmIoApiU0tkQTw/edit 1/6
    8/8/2018 Market Research for Deodorants

    4. Thinking about the ad overall, which of the following best describes your feelings about
    it? *
    Mark only one oval.

    Like it very much


    Like it somewhat
    Neutral
    Dislike it somewhat
    Dislike it very much

    5. How believable is the ad? *


    Mark only one oval.

    Extremely believable
    Very believable
    Somewhat believable
    Not so believable
    Not at all believable

    6. How unique is the ad? *


    Mark only one oval.

    Extremely Unique
    Very unique
    Somewhat unique
    Not so unique
    Not at all unique

    https://docs.google.com/forms/d/1gNocpmD733iKu9gWcY7TDbdzKQNuoNmIoApiU0tkQTw/edit 2/6
    8/8/2018 Market Research for Deodorants

    7. If this deo were available today, how likely would you be to buy it based on the ad? *
    Mark only one oval.

    Extremely likely
    Very likely
    Somewhat likely
    Very unlikely
    Extremely unlikely

    Please review the following advertisement.

    8. Thinking about the ad overall, which of the following best describes your feelings about
    it? *
    Mark only one oval.

    Like it very much


    Like it somewhat
    Feel neutral about it
    Dislike it somewhat
    Dislike it very much

    9. How believable is the ad? *


    Mark only one oval.

    Extremely believable
    Very believable
    Somewhat believable
    Not so believable
    Not at all believable

    https://docs.google.com/forms/d/1gNocpmD733iKu9gWcY7TDbdzKQNuoNmIoApiU0tkQTw/edit 3/6
    8/8/2018 Market Research for Deodorants

    10. How unique is the ad? *


    Mark only one oval.

    Extremely unique
    Very unique
    Somewhat unique
    Not so unique
    Not at all unique

    11. If the deo were available today, how likely would you be to buy it based on the ad? *
    Mark only one oval.

    Extremely likely
    Very likely
    Somewhat likely
    Not so likely
    Not at all likely

    Please review the following advertisement

    12. Thinking about the ad overall, which of the following best describes your feelings about
    it? *
    Mark only one oval.

    Like it very much


    Like it somewhat
    Feel neutral about it
    Dislike it somewhat
    Dislike it very much

    https://docs.google.com/forms/d/1gNocpmD733iKu9gWcY7TDbdzKQNuoNmIoApiU0tkQTw/edit 4/6
    8/8/2018 Market Research for Deodorants

    13. How believable is the ad? *


    Mark only one oval.

    Extremely believable
    Very believable
    Somewhat believable
    Not so believable
    Not at all believable

    14. How unique is the ad? *


    Mark only one oval.

    Extremely unique
    Very unique
    Somewhat unique
    Not so unique
    Not at all unique

    15. If the deo were available today, how likely would you be to buy it based on the ad? *
    Mark only one oval.

    Extremely likely
    Very likely
    Somewhat likely
    Not so likely
    Not at all likely

    https://docs.google.com/forms/d/1gNocpmD733iKu9gWcY7TDbdzKQNuoNmIoApiU0tkQTw/edit 5/6
    8/8/2018 Market Research for Deodorants

    16. Now that you have reviewed all 3 ads, pick your favorite ! *
    Mark only one oval.

    Option 1 Option 2

    Option 3

    Powered by

    https://docs.google.com/forms/d/1gNocpmD733iKu9gWcY7TDbdzKQNuoNmIoApiU0tkQTw/edit 6/6

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