3.1.1 L I 5 3.1.2 N - L I 6: Higher Standards............ Making A Difference For You
3.1.1 L I 5 3.1.2 N - L I 6: Higher Standards............ Making A Difference For You
3.1.1 L I 5 3.1.2 N - L I 6: Higher Standards............ Making A Difference For You
TABLE OF CONTENTS
1. INTRODUCTION 2
3. MARKET OVERVIEW 4
4. TYPES OF INSURANCE 7
5. RE-INSURANCE 11
7. DISTRIBUTION CHANNELS 13
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12. CONCLUSION 18
1. Introduction
Indian economy is the 12th largest in the world, with a GDP of $1.25 trillion and
3rd largest in terms of purchasing power parity. With factors like a stable 8-9
per cent annual growth, rising foreign exchange reserves, a booming capital
market and a rapidly expanding FDI inflows, it is on the fulcrum of an ever
increasing growth curve.
Insurance is one major sector which has been on ascent since the revival of
Indian economy. Taking into account the huge population and growing per
capita income besides several other driving factors, a huge opportunity is in
store for the insurance companies in India. Nearly 80% of Indian population is
without life insurance covering while health insurance and non-life insurance
continues to be below international standards. And this part of the population is
also subjected to weak social security and pension systems with hardly any old
age income security. Insurance in India is primarily used as a means to improve
personal finances and for income tax planning. There is a tendency to invest in
properties and gold followed by bank deposits with a slight investment in Stocks
and shares.
This in itself is an indicator that growth potential for the insurance sector is
immense. It’s a business growing at the rate of 15-20% per annum and
presently is of the order of $47.9 billion.
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Insurance in India started as life insurance back in 1818, when it was introduced
for English Widows. Even till the end of the nineteenth century, Insurance
Companies in India were mainly the overseas companies investing in the
insurance works in India. An interesting fact here was that higher premiums
were charged for Indian lives, as they were considered riskier for insurance
cover.
The Indian Government took various steps for the regulation of insurance in
India by passing various insurance laws and acts. These include:
In 1972, the General Insurance Company was nationalized with four main
subsidiaries National Insurance Company, New India Insurance Company,
Oriental Insurance Company and United India Insurance Company.
Today Insurance Companies in India have grown manifold. The insurance sector
in India has shown immense growth potential. Even today a giant share of
Indian population nearly 80% is not under life insurance coverage, let alone
health and non-life insurance policies. This clearly indicates the potential for
insurance companies to grow their market in India.
In 1999, various reforms were suggested in the insurance industry in India. This
has changed a lot of things for the insurance companies in India. These reforms
were:
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3. Market Overview
In 2000, Indian insurance market size was $21.71 billion. Between 2000 and
2007, it had an increase of 120% and reached $47.89 billion. Between 2000 and
2007, total premiums maintained an average growth rate of 11.96% and the
CAGR growth during this time frame has been 11.96%. It was one of the most
consistent growth patterns we have noticed in any other emerging economies in
Asian as well as Global markets.
The upward growth trend started from 2000 was mainly due to economic
policies adopted by the then Indian government.
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With the liberalization of the insurance sector there have arrived quite a few
private players in the market being dominated by state owned companies.
With the entry of private sector players backed by foreign expertise, Indian life
insurance market has become more vibrant. Competition in this market is
increasing with companies continues effort to lure the customers with new
product offerings. However, the market share of private insurance companies
remains in the 10-15% range. Even to day, Life Insurance Corporation (LIC) of
India dominates Indian insurance sector and in the year 2007-08 it has sold
3.75 Crore Policies collecting Rs. 43813 Crore as Premium. The heavy hand of
government still dominates the market, with price controls, limits on ownership,
and other restraints.
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The biggest player in this sector is the General Insurance Company. In 1972,
the General Insurance Company was nationalized with four main subsidiaries
National Insurance Company, New India Insurance Company, Oriental Insurance
Company and United India Insurance Company.
This situation is fast changing and recently the State-owned non-life insurance
companies have lost further market share in the first quarter of 2007-08, as the
industry slowly adjusts to a free-pricing market. The slower growth among
state-owned companies has resulted in ICICI Lombard displacing public sector
Oriental Insurance to become the fourth-largest insurer in India.
In the first quarter, non-life insurance has grown 13.4%, taking the total
premium to Rs 8,437 cro re, up from Rs 7,438 crore in the corresponding quarter
last year. The growth has largely come from private companies which have
grown 22.4% against public sector companies which have grown much slower at
7.7%. Unlike life insurance where government presence is through the
monolithic Life Insurance Corporation (LIC), the government owns four
companies in non-life — New India, Oriental Insurance, National Insurance and
United India. The state-owned companies now account for 58% of non-life
premium compared w ith 61% a year ago.
Reliance General Insurance, which was the fastest growing company last year,
has grown slower than the industry with a 5.2% rise in premium income.
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industry. During the course of the year private companies have made large
investments in distribution and intermediaries.
Also several new companies have entered the fray. The new companies that
have received license include Future Generali, Universal Sompo, Shriram
General Insurance and Bharti Axa General Insurance. HDFC Ergo General
Insurance, which fell behind last year as HDFC broke up with erstwhile partner
Chubb, is expected to press ahead this year.
GENERAL INSURERS
Public Sector
National Insurance Company Limited www.nationalinsuranceindia.com
New India Assurance Company Limited www.niacl.com
Oriental Insurance Company Limited www.orientalinsurance.nic.in
United India Insurance Company Limited www.uiic.co.in
Private Sector
Bajaj Allianz General Insurance Co. Limited www.bajajallianz.co.in
ICICI Lombard General Insurance Co. Ltd. www.icicilombard.com
IFFCO-Tokio General Insurance Co. Ltd. www.itgi.co.in
Reliance General Insurance Co. Limited www.ril.com
Royal Sundaram Alliance Insurance Co. Ltd. www.royalsun.com
TATA AIG General Insurance Co. Limited www.tata-aig.com
Cholamandalam General Insurance Co. Ltd. www.cholainsurance.com
Export Credit Guarantee Corporation www.ecgcindia.com
HDFC Chubb General Insurance Co. Ltd www.hdfcergo.com
4. Types of Insurance
The segment of Insurance can be broadly classified into the following types.
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The total Motor Insurance premium has grown by around Rs.7000 crores in this
period between 2002-07 out of which Rs.3300 crores has gone to PSU insurers
and another Rs.3700 crores has gone to private sector. Thus the rate of growth
of private sector in motor segment has been phenomenal as compared to PSUs.
Two wheeler insurance provides a kind of personal accidental cover for owners,
while driving the vehicle. The policy generally provides protection from any loss
or damage to the vehicle arising out of natural calamity like fire, protection
against third party injury, burglary etc. The amount insured will depend on the
current showroom price multiplied by the depreciation rate fixed by the Tariff
Advisory Committee at the time of commencement of policy period. Fast and
easy claim process by most insurance companies will ensure existing customer
loyalty and widen the customer base.
Car insurance is the fastest growing segment in the auto insurance category.
This is so, because insuring car is mandatory for everyone buying a new car.
Major car manufacturers are tying up with leading insurance companies to
provide hassle free and quick insurance. Car insurance includes loss or damage
by accident, third party insurance, insurance against burglary etc. The amount
of premium will depend on the make and value of the car, state where the car is
registered, year of manufacture etc. Insurance companies are trying hard to
make the claim process simpler and quicker to widen the existing customer
base.
Commercial Vehicle Insurance covers all vehicles not used for personal purpose.
Trucks and HMVs are covered under this insurance. The insurance protects
against damage caused due to accident, third party injury, protection against
natural calamity, burglary etc. The premium amount depends on a number of
factors like showroom price of the vehicle at the commencement of the
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insurance period, make of the vehicle, place of registration of the vehicle etc.
Fast and easy claim processing by leading insurance companies is the key to
ensure satisfied and loyal customers.
The farming community in India consists of about 121 million farmers of which
only about 20 per cent avail crop loans from financial institutions and only three
fourth of those are insured. The remaining 80 per cent (96 millions) are either
self-financing or depend upon informal sources for their financial requirements.
Most of the farmers are illiterate and do not understand the procedural and
other requirements of formal financial institutions and, therefore, shy away from
them. Therefore, while the institutional loanees are insured compulsorily under
the NAIS, only about 15 per cent of the non-loanee farmers avail insurance
cover voluntarily. This is quite indicative of the enormous insurance potential
that exists for addressing the needs of the farming community and enhancing
the overall efficiencies as also the competitiveness of the agriculture sector. This
also signifies the tremendous potential of agriculture insurance in the country as
a concept, which can mitigate the adverse impacts that such uncertainties would
have on the individual farmers.
There are two major categories of agricultural insurance: single and multi-peril
coverage. Single peril coverage offers protection from single hazard while
multiple – peril provides protection from several hazards. In India, multi-peril
crop insurance program is being implemented, considering the overwhelming
impact of nature on agricultural output and its disastrous consequences on the
society, in general, and farmers, in particular.
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Fire Insurance is governed by All India Fire Tariff effective from 31.3.2001
issued by Tariff Advisory Committee, a Statutory Body. It is a commercial policy
covering building, offices, machinery, contents and personal belongings of the
office. It mitigates the risk of loss to customers arising from fire breakout.
In the period, 2002-07, Fire premium has grown by Rs.1500 crores out of which
Rs.1200 crores in Gross Premium goes to private sector and only Rs.200 crores
has accrued to PSU companies. However, out of this huge growth in gross Fire
premium in private sector, the Net Premium has grown only around Rs.330
crores as against the growth of Rs.189 crores in PSUs.
This denotes the growth of fire premium in private sector on the back of
predominantly Reinsurance support.
Marine insurance has grown by Rs.633 crores in this period out of which Rs. 472
crores is cornered by private insurance companies while only Rs.161 crores has
accrued to PSUs. The net premium income of private sector has gone up by
Rs.210 crores whereas PSUs net marine premium has gone down by Rs.56
crores thereby denoting that PSUs growth has come probably in Marine (hull)
with heavy reinsurance backing and the private sector growth has come mostly
in cargo insurance.
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5. Re-insurance
Until GIC was notified as a National Reinsurer, it was operating as a holding /
parent company of the 4 public sector companies, controlling their reinsurance
programmes. GIC would receive 20% obligatory cession of each policy written in
India. Since deregulation, GIC has assumed the role of the market’s only
professional re-insurer. In order to focus on reinsurance, both in India and
through its overseas offices and trading partners, GIC has divested itself of any
direct business that it wrote prior to November 2000, with the temporary
exception of crop insurance. It currently manages Hull Pool on behalf of the
market, which receives a cession from writing companies and after a pool
protection the business is retro-ceded back to the member companies. GIC also
manages the “Terrorism Pool”.
Re-insurance Regulation
The placement of reinsurance business from the Indian market is now governed
by Reinsurance Regulations formed by the IRDA. The objective of the regulation
is to maximize the retention of premiums within the country and to ensure that
IRDA has issued the following instructions:
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• The treaty and balance risk after automatic capacity are to be first offered
to other insurance companies in the market before offering it to
international re-insurers.
• Each company is free to arrange its own reinsurance program, which has
to be submitted to the IRDA 45 days before commencement.
• Not more than 10% of reinsurance premium to be placed with one re-
insurer.
• No re-insurer will have a rating of less than”BBB” from Standard and
Poor’s or an equivalent rating from AM Best.
Life Insurance Corporation of India (LIC) has set a target of selling four million
policies in rural areas in the current financial year.
Last year, the industry sold over 1.1 crore policies in rural areas which are areas
in terms of the stringent definition set out by the insurance regulator.
The industry has a network of over 2 million active agents on the streets that
can reach a new financial product to a large chunk of the population within
weeks of its launch and are the backbone of the industry.
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7. Distribution Channels
The following figure represents the quantum of business bought by the various
agencies for the insurance companies:-
Several policy initiatives were taken in the insurance sector during 2007 which
include the following:
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IRDA has advised all insurance companies to furnish details of the initiatives
taken to promote micro-insurance as a viable business opportunity, with
particular reference to understanding the constraints faced by them. With a view
to synergizing the efforts of all State Governments which are promoting the
poverty alleviation programmes, the IRDA has requested the State Governments
to publicize the concept of micro insurance through their various agencies.
Foreign equity up to 26% is allowed in the insurance sector. The entry of foreign
partners has resulted in the sector attracting FDI of US 543 million as on 31st
March, 2007. The private companies have created a niche for themselves. They
have been able to increase their share in the insurance market in competition
with their counterparts in the public sector. As a part of the reform process,
premium rates for non-life insurance products have been de-tariffed w.e.f.
1.1.2007.
Union Cabinet will soon take a decision on the insurance sector reforms which
could possibly see hike in the foreign investment limit in private sector insurance
companies from 26 per cent to 49 per cent.
The Budget of 2008 has given a huge thrust to health insurance. But at the
same time, it has brought the industry within the ambit of service tax.
Moreover, quoting a PAN is also now mandatory.
Rs 644 crore was allocated for National Agriculture Insurance Scheme, which will
be continued apart from evolving an alternative crop insurance scheme.
A crop insurance scheme for tea, rubber, tobacco, chili, ginger, turmeric, pepper
and cardamom will be introduced next year.
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e. The similarity with the mobile business does not end with the pre-paid
card. Max’s distribution strategy is also similar to the one followed by the
mobile industry. The company plans to stock retail stores in small cities
and semi-urban areas with a start-up package which comes in three
denominations and offers five times the sum insured. The cost of the
package ranges from Rs 1,000 to Rs 2,500. The money can also be
topped up or withdrawn. However, there is a lock-in period of three years
for withdrawal. The subsequent top-ups can be for values as low as Rs 10.
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j. The Aam Admi Bima Yojana that will provide insurance cover to poor
households and in the first year of the Yojana, LIC will cover one crore
landless households by September 30, 2008. Rs.1, 500 crore have been
placed with LIC. In order to cover another one crore poor households in
the second year, an additional sum of Rs.1, 000 crore has been placed
with LIC in 2008-09.
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d. It is expected that the prices in the detariffed segments like fire and
engineering insurance shall stablise early.
12. Conclusion
There are certain other steps that can be taken to facilitate further growth and
to make the Insurance segment more competitive and also more lucrative for all
market participants.
Expectations:-
CAGR of Insurance Industry likely to be around 16% in the next 5 years in tune
with expected GDP growth of 8%. Personal lines of business like motor, health,
travel are expected to grow exponentially. Rural and semi urban sectors shall
grow faster. More insurance companies and more intermediaries with
international standard may be expected to enter the market.
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