Urban Ladder: (Entrepreneurship Assignment)
Urban Ladder: (Entrepreneurship Assignment)
Urban Ladder: (Entrepreneurship Assignment)
[ Entrepreneurship Assignment ]
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New Business Product and Service Ideas
Urban Ladder, the online furniture retailer, reported a more extensive misfortune in 2014-15,
hurt by a spurt in publicizing and promoting costs and a broadened wage charge. The dreary
aftereffects of the firm sponsored by Ratan Tata and funding firm Sequoia Capital come when
numerous financial specialists are mauling back on crisp subsidizing, provoking start-ups to
concentrate on benefit.
Urban Ladder was begun by Ashish Goel and Rajiv Srivatsa in 2012. Ashish Goel beforehand
worked with McKinsey and Company and served as the CEO of Amar Chitra Katha. Rajiv
Srivatsa already worked with Cognizant and Yahoo! before helping to establish Urban Ladder.
He was chief operating officer of ACVK Media. ACK Media is an excitement and training
organization for youthful groups of onlookers. We are a special 'start-up' that has obtained some
of India's most-adored brands including Amar Chitra Katha, Tinkle Magazine; surely understood
exclusive characters like Suppandi and a world-class liveliness and gaming studio. We are
building up an arrangement of items that utilization imaginative innovation and India-driven
substance. We are additionally extending our range by reinforcing circulation in India and key
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outside business sectors, propelling on the web benefits, and banding together with TV, Film and
different broad communications.
India's driving merchant of books and magazines, now an ACK Media amass organization. Our
goal is to upset the entrance of media items in India, and make a power-house in the space. A
power-house that stays with and in front of the quickly evolving scene.
Innovation, advancement and reach will be the foundations of our prosperity, expanding on an
association culture of fair and preservationist business rehearses.
The overlooked details are the main problem. Back in July 2012, when Bangalore-based Urban
Ladder propelled its site, it was stacked with various components that helped purchasers know
the finest subtle elements of each household item. One of the components that got everybody's
consideration was items being shown alongside a human outline. The motivation behind this
component was to give purchasers a reasonable thought of the tallness and width of furniture
when contrasted and a normal individual's stature. The component turned into a moment hit, and
inside a couple of months, its rivals duplicated the thought. It has gotten to be industry standard
now to show outlines with items.
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the purchasers are not certain about the outline they need to purchase," says Pepperfry's Shah. He
refers to a case: "In a building, if there are 50 pads, every home would probably have an alternate
bed however some would have comparable telephones. On the off chance that you need to win
the home space, you require assortment and reach. I have both..
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References
http://www.slideshare.net/gaurav16goel/india-home-furnishing-ecommerce-fabfurnish-vs-
urbanladder
https://www.google.co.in/search?q=urban+ladder+website&rlz=1C1CHWL_enIN710IN711&so
urce=lnms&tbm=isch&sa=X&ved=0ahUKEwj-
womq_qjRAhXFJpQKHUz6DwwQ_AUICSgC&biw=1366&bih=638#imgrc=gnwvZxEtktIv5M
%3A
http://www.businesstoday.in/magazine/cover-story/ecommerce-online-furniture-market-urban-
ladder-vs-pepperfry/story/218866.html
http://www.livemint.com/Companies/YahWCeMCAQVNmx7JFQcNNJ/Urban-Ladders-loss-
widens-as-marketing-expenses-bite.html
http://www.livemint.com/Companies/1ViiJy0kNhCDsw4od59XjI/Urban-Ladder-ties-up-with-
Amazon-India-to-boost-sales.html
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