Moin Khan Total Project
Moin Khan Total Project
Moin Khan Total Project
PROJECT REPORT
SUBMITTED TO
BY:
GUIDED BY:
CERTIFICATE
For
SPACE SYNERGY
Modaram Chaoudhari
Partner
Place : Nashik
Date : Feb 28, 2016
RIZVI INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
ACKNOWLEDGEMENT
I extend my thanks for guidance, kind co-operation and timely motivation without
which my project would not have been completed on time. I take immense
pleasure to thank Mrs. Archana Ghatule, our principal and Mrs. Vandana Sharma
my project guide for their guidance and support.
I sincerely thank Space Synergy, Nashik for giving me the opportunity to learn. I
acknowledge profound sense of gratitude and sincere thanks to the staff and
customers of Space Synergy, Nashik.
I would like to thank to the partner of Space Synergy, the marketing head Teddy
Cherion and other marketing team members, the staff Neelam Chavhan, Devram
Wadkar, Aviskar Bhujbal and Rajendra Kamble who gave their valuable time
throughout my project. Providing all the relevant information along with valuable
suggestions and recommendations when and where I required.
RIZVI INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
DECLARATION
I hereby declare that the project report namely ADVERTISING & BRAND
MANAGEMENT OF SPACE SYNERGY, NASHIK is the product of my sincere
effort, carried out under guidance of Mrs. Vandana Sharma. The project is
submitted by me alone at ASHOKA CENTRE FOR BUSINESS AND COMPUTER
STUDIES for the partial fulfillment of the course BACHELOR OF BUSINESS
ADMINISTRATION, and the report has not been to any other educational institute
for other purpose.
RIZVI INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
EXECUTIVE SUMMARY
The title of the project is to study the subject Advertising and Brand
Management and its effectiveness on a new upcoming project in Nashik.
The project is all about studying the scope of advertising and brand
management.
The project includes what exactly the project is about, its meaning and type
of data collection. It included how advertising and brand management go
hand in hand. The brand should be given good support so that it can
sustain itself in long run. It is essential to manage all brands and build
brand equity over a period of time. Here comes importance and usefulness
of brand management. Brand management helps in building a corporate
image. A brand manager has to oversee overall brand performance. A
successful brand can only be created if the brand management system is
competent.
The introduction and objective of the project has been clearly defined and
mentioned. The research methodology for completing the project effectively
is also mentioned.
The organizational profile and product profile has been briefly mentioned to
cover all the relevant points for understanding the organization Space
Synergy and the product Rathi Aamrai.
INDEX
1. Title Page 01
2. Certificate of the College 02
3. Certificate of the Organization 03
4. Acknowledgement 04
5. Declaration 05
6. Executive Summary 06
7. Index 07
8. Introduction : 08 - 09
a) What is a Project.
b) Why did I take this Project.
9. Objective : 10
a) Objective of doing a project.
b) Objective of why I am doing this project.
10. Research Methodology 11 - 12
11. Organizational Profile : 13 - 14
a) The Organization
12. Product Profile : 15 - 21
The Product, The Project Rathi Aamrai
13. Theory 22
14. Data Analysis & Interpretation 24
15. The Findings & Recommendations 25
16. Annexure : 26 - 28
a) Questionnaire
b) Bibliography
RIZVI INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
INTRODUCTION
1. What is a project.
Definition of project :
The reasons for choosing the topic of Advertising & Brand Management of
a real estate & construction firm being the present depressing state of the
real estate sector and the exciting & challenging role to be played for sales
in such a market scenario through the medium of Advertising & Brand
Management. Also, a breakthrough in the said Firm by working on the said
topic, as I am inclined to join the said Firm Space Synergy post
completing my Graduation studies.
And with the help of advertisement the brand can capture the niche market
for your product / service and about creating a confidence in the current
and prospective customers minds that you are the unique solution to their
problem.
I took this project to know what is the market scenario and how to sell the
project Rathi Aamrai in such a market scenario.
OBJECTIVES
RESEARCH METHODOLOGY
Just as a method refers to the technique used to collect data on empirical results,
research methods are all those methods / techniques that are used to conduct the
process of research. On the other hand, methodology refers to the logic of
scientific investigation. It denotes describing, explaining, justifying the methods of
research and not the methods themselves.
Meaning of Research :
Types of research :
Characteristics of Research :
But to qualify as research, the process must have certain characteristics: it must,
as far as possible, be controlled, rigorous, systematic, valid & variable, empirical
and critical.
ORGANSATIONAL PROFILE
Set out to create a stellar benchmark for the housing sector in India, Space
Synergy has made a foray to synthesis functionality, innovation, supreme quality
and subtle indulgence in the real estate sector. Built on resilient principles of
corporate & operational transparency and superior product quality.
Space Synergy strongly believe that the residential projects needs to have a
combination of architecture and engineering ethos to generate innovative and
sustainable homes for consumers.
THE DEVELOPERS
The Developers has formed a Partnership Firm under the name and style SPACE
SYNERGY as a Special Purpose Vehicle (SPV) for development of project
RATHI AAMRAI.
THE MISSION
Vision of The Developers was to establish a strong Brand and together carry out
many such other landmark projects which will be considered as epitome of
excellence.
The Developers believes that the quality of a home must improve the quality of the
homeowners life. This it is not just building quality homes, but also about creating
lifestyles of its own.
PR
Mobile
Intranet
Events
Collaterals
SPACE Campaigns
SYNERGY
Website
Content
Social Media
Thought Leadership
PRODUCT PROFILE
The project Rathi Aamrai is a high end purely Residential Project (Beverly Hills
of the city).
Surrounded by severe silence and yet the rest of the world is at a distance of a
stone throw.
CAMPUS CONTAINS :
1. Main Entrance and Security Cabin
2. Internal Driveway
3. Parking Lot
4. Waiting Lounge
5. Club House
6. Gymnasium
7. Children's Pool
8. Swimming Pool
9. Pool Deck
10. Open Space
11. Lawn
12. Toddler's Play Area
STRUCTURE
P + 13 Floor RCC
Masonry walls of Light weight Airated Blocks - Ecolite.
Internal walls of gypsum smooth finish
External walls of sand faced rough plaster
FLOORING/SKIRTING/CLADDING:
Lobby, Hall, Dinning, Passage:
Kitchen:
Bedroom 1:
Toilet 1:
Bedroom 2 & 3:
Toilet 2 & 3:
Servant Room:
Servant Toilet:
Deck:
Terrace:
Utility:
SLIDING DOOR:
DOORS:
Main Doors:
Bedroom Doors:
Toilet Doors:
PLUMBING:
CP Fittings:
Sanitary Fixtures:
ELECTRICAL:
Switches:
Pipes & Cables:
PAINTING:
Lift:
STRUCTURE
P + 13 Floor RCC
Masonry walls of Light weight Airated Blocks - Ecolite
Internal walls gypsum smooth finish
External walls of sand faced rough plaster
FLOORING/SKIRTING/CLADDING:
Kitchen:
Flooring & Skirting Superior quality Vitrified tiles for Flooring &
Skirting/Cladding - RAK.
Bedroom 1:
Flooring & Skirting Superior quality Wooden Flooring & Skirting - PERGO
USA.
Toilet 1:
Flooring & Skirting/Cladding Superior quality Vitrified Tiles for Flooring &
Skirting/Cladding - RAK.
Bedroom 2 & 3:
Flooring & Skirting Superior quality Vitrified Tiles for Flooring & Skirting -
RAK.
Toilet 2 & 3:
Flooring & Skirting/Cladding Superior quality Vitrified Tiles for Flooring &
Skirting/Cladding - RAK.
Servant Room:
Flooring & Skirting Vitrified Tiles for Flooring & Skirting.
Servant Toilet:
Flooring & Skirting/Cladding: Superior quality Ceramic Tiles for Flooring &
Skirting/Cladding.
Deck:
Flooring & Skirting Superior quality Italian Marble for Flooring & Skirting -
Perleto Marble Italy.
Terrace:
Flooring & Skirting Superior quality Vertified Tiles for Flooring & Skirting -
RAK.
Utility:
Flooring & Skirting Superior quality Vitrified tiles for Flooring &
Skirting/Cladding - RAK.
SLIDING DOOR:
Sliding Door from Living to Deck in specially extruded Aluminium sections
from Jindal. All sections Powder-Coated.
DOORS:
Main Doors: Main door Frame Indian Teak Wood.
Main Door Shutter of 35 mm thick both side laminated & hardware from
OZONE.
PLUMBING:
CP Fittings: CP Fitting - TALLIS from GROHE - Germany.
Sanitary Fixtures: Sanitary Fixtures - Patio from Kolher - USA
ELECTRICAL:
Switches: All Switches from LEGRAND.
Pipes & Cables: Pipes & Cables from FINOLEX.
PAINTING:
Plastic Emulsion paint of reputed make for Ceiling.
Plastic Emulsion paint of reputed make for Walls.
Lift:
Total no. of 2 Lifts fully automated from KONE - Hensinki (Finland) shall be
provided for each Block.
Phase1 Pre-launch
Phase 2 Launch
Phase 3 1 to 6 Months
Phase 4 6 to 12 Months
Phase 5 12 to 24 Months
Location Premium
Captive legacy Mango Orchard
Repute of People Associated
Green Grey Ratio for development
Personalization of customer connect
Old age class
The Market :
A. Nashikar B. Nashikite
RATHI
F. C. Nashik
AAMRAI Upcountry
NRI/Investors
The Luxury of
Sweetness
Newzspapers Hoarding
Magazines Multiplex Display
Multiplex
Screens
Print OOH
Activatio
Digital
Structured
n
One on One SEO -KEY
meetings WORDS
Focus group PPC
events GDN - DISPLAY
Industry Events BANNERS
NRI Events E MAILERS
SOCIAL MEDIA
THEORY
Advertising
Hierarchy-of-effects models
The model postulates six steps a buyer moves through when making a
purchase:
Awareness
Knowledge
Liking
Preference
Conviction
Purchase
Types of Advertising :
Television Advertising
Desktop Online Advertising
Mobile Advertising
Newspaper Advertising
Magazines
Outdoor Advertising
Radio Advertising
Cinema
Approach of Advertising :
Rise in new India
Niche Market
Crowdsourcing
Global Advertising
New Technology
Advertising Education
Brand management
It is all about capturing the niche market for your product / service
and about creating a confidence in the current and prospective
customers minds that you are the unique solution to their problem.
The process of evaluating data using analytical and logical reasoning to examine
each component of the data provided is data analysis. To complete the procedure
of data analysis, the data has been collected from various sources :
Data from various sources is gathered, reviewed and then analyzed which also
includes data mining, text analysis, business intelligence and data visualizations.
It is being interpreted that there will be systematic launching of the project and
timely sales will be done. The prospective customers of the project will be highly
satisfied with the kind of work Space Synergy will do in their proposed project
Rathi Aamrai. The project will be Talk Of The Town. It will be meticulously
executed project. There will be use of excellent designs, materials and
workmanship. Time bound deliveries will be the priority. It will be a creation of a
land mark project which will be a bench mark in Nashik.
Findings :
BIBLIOGRAPHY