BROILER CHICKEN PRODUCTION BUSINESS PLAN

Table of Contents
Executive Plan ............................................................................................................................................... 3
Mission, Objectives and Keys to success .................................................................................................. 4
Mission ...................................................................................................................................................... 4
Vision......................................................................................................................................................... 4
Objectives ................................................................................................................................................. 4
Core Values ............................................................................................................................................... 4
Keys to Success ......................................................................................................................................... 5
Company Summary ....................................................................................................................................... 6
Potential Products..................................................................................................................................... 6
Ownership ................................................................................................................................................. 7
Company Structure ................................................................................................................................. 10
Operational Requirements ......................................................................................................................... 13
Housing ................................................................................................................................................... 13
Broiler House Design ............................................................................................................................... 13
Equipment ............................................................................................................................................... 15
Heating System ....................................................................................................................................... 16
Lighting System ....................................................................................................................................... 16
Bedding ................................................................................................................................................... 17
Day Old Chicks......................................................................................................................................... 17
Key ManagementRequirements ............................................................................................................ 18
Nutrition And Feed Requirements .......................................................................................................... 18
Health ...................................................................................................................................................... 20
Operational Strategy ................................................................................................................................... 22
Production Cycle ..................................................................................................................................... 22
Slaughtering the chickens ....................................................................................................................... 22
Selling the broilers .................................................................................................................................. 24
Marketing Strategy ..................................................................................................................................... 28
Market Analysis........................................................................................................................................... 31
 BROILER CHICKEN PRODUCTION BUSINESS PLAN

Demand ................................................................................................................................................... 31
Market Segmentation ............................................................................................................................. 33
Industry Analysis ......................................................................................................................................... 35
Competition and Buying Patterns ........................................................................................................... 38
SWOT Analysis............................................................................................................................................. 40
PEST analysis ............................................................................................................................................... 42
Financial Statements ................................................................................................................................... 44
Start-up Costs.......................................................................................................................................... 44
Financing & Bank Loan Amortisation ...................................................................................................... 46
Pro Forma Income Statement ................................................................................................................. 48
Variable Costs per Cycle .......................................................................................................................... 49
Revenue and Expenses ........................................................................................................................... 49
Pro Forma Cash Flow .............................................................................................................................. 51
Pro Forma Balance Sheet ........................................................................................................................ 52
Break Even Analysis ................................................................................................................................ 53
Payback Period Analysis .......................................................................................................................... 53
Financials Graphs .................................................................................................................................... 54
Risk Analysis ................................................................................................................................................ 56
Potential Sources of Finance....................................................................................................................... 60
Equity Financing ...................................................................................................................................... 60
Debt Financing ........................................................................................................................................ 61
Top reasons for failure of poultry business ................................................................................................ 63
Other Business Plans ................................................................................................................................... 66
StartupBiz Global Disclaimer....................................................................................................................... 67
 BROILER CHICKEN PRODUCTION BUSINESS PLAN

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