Tata Motors' Acquisition of Daewoo-Case Study
Tata Motors' Acquisition of Daewoo-Case Study
Tata Motors' Acquisition of Daewoo-Case Study
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Tata Motors' Acquisition Of Daewoo-Case Study
Introduction:
Over the past three to four years, overseas acquisitions by Indian firms have increased in terms of number and average deal size.
According to UBS Investment Research Report 2007, they believe this is a consequence of Indian corporate' strong balance
sheets and rising global ambitions. In this essay I am going to use a specific acquisition example based on the article named “Tata
Motors’ Acquisition of Daewoo Commercial Vehicles” to illustrate the Indian Acquisition problem. Statistically, there are 12 per
cent to 14 per cent of Tata Motors’ revenue is from overseas at current status. And Tata Motors sets its communicated target at 25
per cent to 30 per cent, which means that the company aims to reach 25%-30% revenue from overseas in three years, eventually
The article is about the first-ever overseas acquisition by an Indian automobile company. It provides a detailed account of the
acquisition of Daewoo Commercial Vehicle Company Limited (DWCV) in South Korea plant by Tata Motors, which was a part
of the Tata Group and the world’s sixth largest commercial vehicle manufacturer. On 29th of March, 2004 Tata Motors Limited,
India, announced, today, that it had completed the acquisition of Daewoo Commercial Vehicle Company Limited (DWCV),
Korea. The Chairman of Tata Motors, named Ratan Tata pointed out: “This is indeed a major step for Tata Motors and a
milestone for the group in its quest for globalization. I am confident that both companies will derive considerable benefits from
this agreement.”
I am going to structure my essay by answering the following question: What was the strategic and economic rationale for the
acquisition in the case? What strengths of Daewoo Motors were the most valuable for Tata Motors? What were the major
challenges for Tata Motors in this acquisition? What were the major potential synergies from the deal? And were they realized?
Strategic and...
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Submitted by: babybrad0
Category: Business
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