A Minor Project Report

A STUDY ON THE MARKETING MIX OF CIGNA TTK

Submitted in partial fulfillment of the requirements for the award of

the degree of Bachelor of Business Administration programme of
Guru Gobind Singh Indraprastha University, Delhi.

Submitted To: Submitted by:

Jaspreet kaur Pooja Solanki

Roll No.:35596701715

Kamal Institute of Higher Education and Advanced Technology K-1

Extension, Mohan Garden,
New Delhi 110059
Batch (2015-2017)
 DECLARATION

I hereby declare that the minor project report, entitledMarketing mix of cigna TTK is

based on my original study and has not been submitted earlier for award of any degree

or diploma to any institute or university.

The work of other author(s), wherever used, has been acknowledged at appropriate

place(s).

Place: New Delhi Candidates signature

Date: Name: Pooja Solanki

Enroll. No.: 35596701715

Supervisor maam Director Sir

Name: Jaspreet kaur Name: J.S. Gujral

 ACKNOWLEDGEMENT

An independent project is a contradiction in terms. Every project involves contribution

of many people. This project also bears the imprints of many I people and it is a

pleasure for me to acknowledge and thank all of them.

guide, providing knowledge and giving me his/her valuable time out of his/her busy

schedule, at every step throughout the project. It is only because of his/her this project

came into being.

I also thank Prof. (Dr.) J.S. Gujral, Director of Kamal Institute of Higher Education

and Advance Technology for providing an opportunity of doing this project under his

leadership.

I also take the opportunity to express my sincere gratitude to each and every person,

who directly or indirectly helped me throughout the project and without anyone of them

this project would not have been possible.

The immense learning from this project would be indelible forever.

Pooja Solanki
 CHAPTER 1
INTROCUDTION TO PROJECT
1.1 Introduction
Marketing:

The process of ascertaining consumer needs, converting them

into a product or service & then moving the product or service to
the final consumer or user to satisfy such needs & wants of
specific customer segment or segments with emphasis on
profitability, ensuring the optimum use of resources available to
the organization. Marketing is so basic that it cant be
considered a separate function. It is the whole business seems
from the point of view of its final results that is from the
customers point of view Business success is not determined by
the producer but by the customer. According to me marketing
means, push the product to the market & pull the customer
towards the business. We can say that the main aim of the
marketer is to convert the want of the customer to the need of the
customer. Thus marketing job is to convert societal needs into
profitable opportunities. Hence, Marketing occupies an important
position in the organization of a business unit. It is one of the
important line activities of business operation. It consists of the
ownership of goods. Goods are not complete products until they
are in the hands of the customer. It is the process by which
products are made available to the ultimate consumers from their
point of origin. It consists of all those activities, which are meant
to ensure the flow of goods & services from the producer to the
consumer. Therefore, marketing thinking must start with a
crystallization of needs of consumer segment of which the efforts
will ultimately be aimed. In terms of needs, the product or
service must be developed or improved so that ultimately the
product satisfies such needs of the consumer segment
involved.Until the 1990s, regulations prevented innovation and
entrepreneurship in Indian retailing. Some retails faced
complying with over thirty regulations such as "signboard
licenses" and "anti-hoarding measures" before they could open
doors. There are taxes for moving goods to states, from states,
and even within states in some cases. Farmers and producers had
to go through middlemen monopolies. The logistics and
infrastructure was very poor, with losses exceeding 30 percent.

In the early 1960s, Professor Neil Borden at Harvard Business

School identified a number of company performance actions that
 can influence the consumer decision to purchase goods or
services. Borden suggested that all those actions of the company
represented a Marketing Mix. Professor E. Jerome McCarthy,
at the Michigan State University in the early 1960s, suggested
that the Marketing Mix contained 4 elements: product, price,
place and promotion.

Product
The product aspects of marketing deal with the specifications of
the actual goods or services, and how it relates to the end-user's
needs and wants. The scope of a product generally includes
supporting elements such as warranties, guarantees, and support.
Pricing

This refers to the process of setting a price for a

product, including discounts. The price need not
be monetary; it can simply be what is exchanged
for the product or services, e.g. time, energy, or
attention. Methods of setting prices optimally
are in the domain of pricing science.

Placement (or distribution)

This refers to how the product gets to the customer; for example, point-of-sale
placement or retailing. This third P has also sometimes been called Place,
referring to the channel by which a product or service is sold (e.g. online vs.
retail), which geographic region or industry, to which segment (young adults,
families, business people), etc. also referring to how the environment in which
the product is sold in can affect sales.

Promotion

This includes advertising, sales promotion, including promotional education

publicity, and personal selling. Branding refers to the various methods of
promoting the product, brand, or company.
These four elements are often referred to as the marketing mix which a marketer can
use to craft a marketing plan
SEGMENTATION

Market segmentation is the process of dividing a broad consumer or business market,

normally consisting of existing and potential customers, into sub-groups of consumers
(known as segments) based on some type of shared characteristics. In dividing or
segmenting markets, researchers typically look for shared characteristics such as
common needs, common interests, similar lifestyles or even similar demographic
profiles. The overall aim of segmentation is to identify high yield segments that is,
those segments that are likely to be the most profitable or that have growth potential
so that these can be selected for special attention (i.e. become target markets.
Many different ways to segment a market have been identified. Business-to-business
(B2B) sellers might segment the market into different types of businesses or countries
While business to consumer (B2C) sellers might segment the market into demographic
segments, lifestyle segments, behavioral segments or any other meaningful segment.

The STP approach highlights the three areas of decision-making

Market segmentation assumes that different market segments require different
marketing programs that is, different offers, prices, promotion, distribution or some
combination of marketing variables. Market segmentation is not only designed to
identify the most profitable segments, but also to develop profiles of key segments in
order to better understand their needs and purchase motivations. Insights from
segmentation analysis are subsequently used to support marketing strategy development
and planning. Many marketers use the S-T-P approach; Segmentation Targeting
Positioning to provide the framework for marketing planning objectives. That is, a
market is segmented, one or more segments are selected for targeting, and products or
services are positioned in a way that resonates with the selected target market or
markets. Metaphorically speakin , it's like an orange . Splitting the business into
different ' segments' to focus on each one individually.

A key consideration for marketers is whether to segment or not to segment. Depending

on company philosophy, resources, product type or market characteristics, a businesses
may develop an undifferentiated approach or differentiated approach. In an
undifferentiated approach, the marketer ignores segmentation and develops a product
that meets the needs of the largest number of buyers.In a differentiated approach the
firm targets one or more market segments, and develops separate offers for each
segment.
Even simple products like salt, which might be considered as commodities, are highly
differentiated in practice.

In consumer marketing, it is difficult to find examples of undifferentiated approaches.

Even goods such as salt and sugar, which were once treated as commodities, are now
highly differentiated. Consumers can purchase a variety of salt products; cooking salt,
table salt, sea-salt, rock salt, kosher salt, mineral salt, herbal or vegetable salts, iodized
salt, salt substitutes and many more. Sugar also comes in many different types - cane
sugar, beet sugar, raw sugar, white refined sugar, brown sugar, caster sugar, sugar
lumps, icing sugar (also known as milled sugar), sugar syrup, invert sugar and a
plethora of sugar substitutes including smart sugar which is essentially a blend of pure
sugar and a sugar substitute. Each of these product types is designed to meet the needs
of specific market segments. Invert sugar and sugar syrups, for example, are marketed
to food manufacturers where they are used in the production of conserves, chocolate
and baked goods. Sugars marketed to consumers appeal to different usage segments -
refined sugar is primarily for use on the table, while caster sugar and icing sugar are
primarily designed for use in home-baked goods

Market segmentation is a marketing concept which divides the complete market

set up into smaller subsets comprising of consumers with a similar taste, demand
and preference.
A market segment is a small unit within a large market comprising of
likeminded individuals.
One market segment is totally distinct from the other segment.
A market segment comprises of individuals who think on the same lines and
have similar interests.
The individuals from the same segment respond in a similar way to the
fluctuations in the market

Basis of Market Segmentation

1 Gender
The marketers divide the market into smaller segments based on gender. Both
men and women have different interests and preferences, and thus the need for
segmentation.
Organizations need to have different marketing strategies for men which would
obviously not work in case of females.
A woman would not purchase a product meant for males and vice a versa.
 The segmentation of the market as per the gender is important in many
industries like cosmetics, footwear, jewellery and apparel industries.

Age Group
Division on the basis of age group of the target audience is also one of the ways
of market segmentation.
The products and marketing strategies for teenagers would obviously be
different than kids.
Age group (0 - 10 years) - Toys, Nappies, Baby Food, Prams
Age Group (10 - 20 years) - Toys, Apparels, Books, School Bags
Age group (20 years and above) - Cosmetics, Anti-Ageing Products, Magazines,
apparels and so on

2 Income
Marketers divide the consumers into small segments as per their income.
Individuals are classified into segments according to their monthly earnings.
The three categories are:
High income Group
Mid Income Group
Low Income Group
Stores catering to the higher income group would have different range of
products and strategies as compared to stores which target the lower income
group.
Pantaloon, Carrefour, Shoppers stop target the high income group as compared
to Vishal Retail, Reliance Retail or Big bazaar who cater to the individuals
belonging to the lower income segment.
3 Marital Status
Market segmentation can also be as per the marital status of the individuals.
Travel agencies would not have similar holiday packages for bachelors and
married couples.
4 Occupation
Office goers would have different needs as compared to school / college
students.
Types of Market Segmentation
Psychographic segmentation
The basis of such segmentation is the lifestyle of the individuals. The
individuals attitude, interest, value help the marketers to classify them into
small groups.
Behaviouristic Segmentation
The loyalties of the customers towards a particular brand help the marketers to
classify them into smaller groups, each group comprising of individuals loyal
towards a particular brand.
Geographic Segmentation
Geographic segmentation refers to the classification of market into various
geographical areas. A marketer cant have similar strategies for individuals
living at different places.
Nestle promotes Nescafe all through the year in cold states of the country as
compared to places which have well defined summer and winter season.
TARGETING

Targeting is to make a thing or group of things a target, to select it or them to be acted

upon.

Geo targeting' in remarketing and internet marketing is the method of determining the
relocation of a website visitor and delivering different content to that visitor based on
his or her location, such as country, region/state, city, metro code/zip code,
organization, IP address, ISP or other criteria. A common usage of geo targeting is
found in online advertising, as well as internet television with sites such as iPlayer and
Hulu, which restrict content to users relocated in specific countries; this approach
serves as a means of implementing digital rights management. Use of proxy servers and
virtual private networks may give a false location.

Behavioral targeting comprises a range of technologies and techniques used by online

website publishers and advertisers aimed at increasing the effectiveness of advertising
using user web-browsing behavior information. In particular, "behavioral targeting uses
information collected from an individual's web-browsing behavior (e.g., the pages that
they have visited or searched) to select advertisements to display".
When a consumer visits a web site, the pages they visit, the amount of time they view
each page, the links they click on, the searches they make, and the things that they
interact with, allow sites to collect that data, and other factors, to create a 'profile' that
links to that visitor's web browser. As a result, site publishers can use this data to create
defined audience segments based upon visitors that have similar profiles.
When visitors return to a specific site or a network of sites using the same web browser,
those profiles can be used to allow advertisers to position their online ads in on the
screen and in front of those visitors who exhibit a greater level of interest and intent for
the products and services being offered. Behavioral targeting has emerged as one of the
main technologies used to increase the efficiency and profits of digital advertisements,
as media providers are able to provide individual users with highly relevant
advertisements. On the theory that properly targeted ads will fetch more consumer
interest, the publisher (or seller) can charge a premium for these ads over random
advertising or ads based on the context of a site.
Behavioral marketing can be used on its own or in conjunction with other forms of
targeting based on factors like geography, demographics or contextual web page
content (list of Facebook's "Detailed Targeting" options). It's worth noting that many
practitioners also refer to this process as "audience targeting".
Major advantages of Behavioral marketing are that it will help in reaching surfers with
affinity, reach surfers that were not exposed to a media campaign, contact surfers close
to conversion and in reconnecting with prospects or customers.

POSITIONING

Positioning refers to the place that a brand occupies in the mind of the customer and
how it is distinguished from products from competitors. In order to position products or
brands, companies may emphasize the distinguishing features of their brand (what it is,
what it does and how, etc.) or they may try to create a suitable image (inexpensive or
premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing
mix. Once a brand has achieved a strong position, it can become difficult to reposition
it.
Positioning is one of the most powerful marketing concepts. Originally, positioning
focused on the product and with Ries and Trout grew to include building a product's
reputation and ranking among competitor's products. Primarily, it is about "the place a
brand occupies in the mind of its target audience". Positioning is now a regular
marketing activity or strategy. A national positioning strategy can often be uS, or
modified slightly, as a tool to accommodate entering into foreign markets.
It has also been called product positioning, but that is a limiting description because it
focuses on the product itself, while the positioning marketing technique focuses on the
minds of the consumers.

To be successful in a particular market a product must occupy an "explicit, distinct and

proper place in the minds of all potential and existing consumers". It has to also be
relative to other rival products with which the brand competes.
Visibility and recognition is what product positioning is all about as the positioning of a
product is what the product represents for a buyer the business is targeting. In this day
and age markets are showing an increase in the intensity of rivalries and competition,
which gives the buyer a greater choice and identification of the products certain
intrinsic values that then become critical for the company to gain customer purchase of
their products.]It is vital that a product or service needs to have a clear identity and
placement to the needs of the consumers targeted as they will not only purchase the
product, but can warrant a larger margin for the company through increased added
value.
Generally, the brand positioning process involves segmentation, targeting and
positioning

1.2 OBJECTIVES

1. To know about the brand image of CIGNA TTK

2. To know about features of CIGNA TTK
3. To know about marketing
4. To have an idea about marketing mix
5. To know about demand in the market.
6. To know about the demand fluctuations.
1.3 Scope
1. Learning who customers are and what they want.
2. Learning how to reach your customers and how frequently you should try to
communicate with them.
3. Learning to the responses regarding insurance company
4. Learning the relative success of different marketing strategies, thus improving
return on investment.
5. Learning how not to repeat your mistakes.
1.4 Research Methodology

Research methodology is the way to systematically solve the research problem .It may
be under stood as a science of studying to how research is done scientifically. In it we
study the various steps that are generally adopted by a researcher in studying his
research problem along with the logic behind them.

Research methodology is the way to systematically solve the research problem .It may
be under stood as a science of studying to how research is done scientifically. In it we
study the various steps that are generally adopted by a researcher in studying his
research problem along with the logic behind them.

Basic steps of a research

Find a topicWhat, When
Formulate questionsWhat, Why
Define populationWho, When
Select design & measurementHow
Gather evidenceHow
Interpret evidenceWhy
Tell about what you did and found out

Survey Method:
The survey is a non-experimental, descriptive research method. Surveys can be useful
when a researcher wants to collect data on phenomena that cannot be directly observed
(such as opinions on library services). Surveys are used extensively in library and
information science to assess attitudes and characteristics of a wide range of subjects,
from the quality of user-system interfaces to library user reading habits. In a survey,
researchers sample a population. Basha and Harter (1980) state that "a population is any
set of persons or objects that possesses at least one common characteristic."

Methodology is the systematic, theoretical analysis of the methods applied to a field of

study. It comprises the theoretical analysis of the body of methods and principles
associated with a branch of knowledge. Typically, it encompasses concepts such as
paradigm, theoretical model, phases and quantitative or qualitative techniques.
A methodology does not set out to provide solutions - it is, therefore, not the same as a
method. Instead, a methodology offers the theoretical underpinning for understanding
which method, set of methods, or best practices can be applied to specific case, for
example, to calculate a specific result

Collection of Data
Data Collection is an important aspect of any type of research study. Inaccurate data
collection can
Impact the results of a study and ultimately lead to invalid results. Data collection
methods for impact evaluation vary along a continuum. At the one end of this
continuum are quantitative methods and at the other end of the continuum are
Qualitative methods for data collection.

Primary Data
The considerable and diverse array of primary data methods includes, e.g., true
experiments such as randomized controlled trials (RCTs) and other controlled trials;
other prospective but uncontrolled trials; observational studies such as case-control,
cross-sectional studies, and surveillance studies; and simpler designs such as case series
and single case reports or anecdotes.

Primary data used in this project is mainly collected through questionnaire which
has been taken with the help of sample size which has been taken and after that the
entire data has been manipulated.
Secondary Data:

Secondary data originally collected for a different study, used again for a new research
question.
Service District Statistics including basic client counts, attributes,
demographics, social conditions and lots of program information (analogous to
public schools and school teachers, who constitute some of the most
accountable of public servants).
Other Social and Economic Indicators, Consumer Price Index, Unemployment
figures, inflation indicators, Income Figures, etc.
Resource Inventories and other needs assessments
Opinion Polls taken by others
Budgets

My project is based on secondary data.

 CHAPTER 2

CONCEPTUAL FRAMEWORK
 CIGNA TTK

About the Company

Cigna Corporation, a fortune 500 company is the first US Health Insurance player to set
foot in the country. Cignas partnership with the TTK Group is to bring in innovative
suite of health insurance products along with an enhanced customer service experience
to the Indian market. Pro Health is a flagship health insurance product from Cigna
TTK. In addition, it has launched Critical Care and Accident Care as part of its
Lifestyle Protection Product Suite, for individual and family. Cigna TTK introduced
first- of- its kind, group health insurance product - Cigna Global Health Product
(CGHP), offering a global coverage for Indian employees travelling across globe.

History of CIGNA TTK

Cigna TTK (Cigna TTK Health Insurance Company Limited) was formed as a Joint
Venture between Cigna Corporation in November, 2011. Cigna Corporation and TTK
have 26% and 74% of the joint venture as per the Indian regulations. The Company was
granted IRDA approval in November, 2013 paving the way for a formal launch of its
services in India in February 2014.

Offices
Ahmedabad
Bangalore
Chandigarh
Chennai
Cochin
Coimbatore
Delhi
Hyderabad
 Kolkata
Mumbai
Pune

Products and services

Pro Health is a flagship health insurance product from Cigna TTK. In addition, they
launched Critical Care and Accident Care as part of their Lifestyle Protection Product
Suite, for individual and family. Cigna TTK has also introduced first- of- its kind, group
health insurance product- Cigna Global Health Product (CGHP). The product offers
global coverage for Indian employees travelling across globe.

Awards
Cigna TTK has been awarded the Economic Times Best Promising Brands 2015 and,
is partnering the prominent Marathons - Airtel Delhi Half Marathon (ADHM) and
Standard Chartered Mumbai Marathon (SCMM) as the official health insurance partner.

What is in it for you?

Insurance agents come from diverse backgrounds with different kinds of life
experiences. And we believe being different, is good. All these different experiences
may have influenced your reason to join our Cigna TTK Health Insurance family.
Whether you joined to help people, or like the challenge of being your own boss; we
support your decisions and welcome you to Cigna TTK Health Insurance!

Extensive and knowledgeable training programs to help you master your role with
constant assistance and support for queries, product and claims related procedures. To
emerge as a superior health insurance professional

Proper career path and options to help you understand where you stand and how to get
progress towards your goals

Rewards and recognition to appreciate all of your hard work and to help you groom
yourself for the next level in your career
Benefits for you and your family because your health and happiness is our concern
As the face of Cigna TTK Health Insurance, you as Agents are our connection to our
customers; hence were committed to helping you succeed. We offer continuous
training to help you improve your sales skills and product knowledge.

Rewards

At Cigna TTK Health Insurance your hard work will never go unrecognized. We will
provide you with attractive rewards and recognition for all your efforts and dedication
towards making our business successful together. Grow in your career and in the
workplace through exposure from different contests and conventions, recognition from
the management to groom as well as up skill yourself to the next level and most
importantly, an agent advisory council to help you meet the industry and sector experts
and soak up the knowledge to help prepare you to grow in your career.
Work with Cigna TTK Health Insurance.
We're always looking to build new broker relationships so why not work with Cigna
TTK Health Insurance.

Cigna is an American worldwide health services organization. Its insurance

subsidiaries are major providers of medical, dental, disability, life and accident
insurance and related products and services, the majority of which are offered through
employers and other groups (e.g. governmental and non-governmental organizations,
unions and associations). Cigna also offers Medicare and Medicaid products and health,
life and accident insurance coverages primarily to individuals in the U.S. and selected
international markets. In addition to its ongoing operations described above, Cigna also
has certain run-off operations, including a Run-off Reinsurance segment. In the
Phoenix metropolitan area, Cigna runs a full-service staff-model HMO (health
maintenance organization) with satellite clinics throughout the region, known as the
Cigna Medical Group.

Cigna was formed by the 1982 merger of the Connecticut General Life Insurance
Company (CG) and INA Corporation (the parent corporation of Insurance Company of
North America, the first stock insurance company in America). Insurance Company of
North America was formed in 1792 and is therefore a corporate ancestor of Cigna. The
CG was created in 1865 by a special act of the Governor of Connecticut. In October
1871, the great Chicago Fire burned for two days, destroyed 2,000 acres and left
100,000 people in Illinois homeless. INA paid $650,000, one of only 51 insurance
companies (out of a total of 202) to pay claims in full.
Before selling its domestic and international property and casualty business to the
Bermuda-based ACE Insurance Company in the late 1990s, Cigna was among the
companies with a large international network comparable to those of AIG, Allianz, and
Zurich. The strategy behind the sale was to concentrate on core business. ACE at that
time a key player at the Bermuda and Lloyds insurance market on the other hand was
interested on expanding the international network in the traditional insurance market.
Cigna sold the majority of its life insurance operations to Lincoln National Corporation
in 1997. Cigna now operates in 30 countries, has approximately 35,800 employees and
manages around US$53.734 billion in assets.
In 2002, it was alleged in violation of the Securities Exchange Act for earnings
manipulation. Its common stock price plummeted significantly as a result. In October
2011, Cigna agreed to buy Health Spring Inc. for $3.8 billion to jump-start its business
selling Medicare plans from 46,000 Medicare Advantage members to almost 400,000
Medicare Advantage members. The payment would come from an issue of new equity
to cover about 20 percent of the value, with the rest funded by additional cash and debt.
In June 2015, U.S. health insurer Anthem Inc. announced an offer to acquire Cigna for
more than $47 billion in cash and stock.] Anthem confirmed it had reached a deal to buy
Cigna on July 24, 2015. On July 21, 2016, the US Justice Department filed an antitrust
suit to block the proposed and a District Court ruling on February 8, 2017 blocked the
merger on anticompetitive grounds. That month, Cigna Corp. called off its $48 billion
merger agreement with anthem., with Anthem stating it would "continue to enforce its
rights under the merger agreement and remains committed to closing the transaction."

Key features:

IN PATIENT HOSPITALISATION We will cover hospital accommodation

upto Single private room, charges for
stay in Intensive Care Unit, related
hospitalization expenses such as
surgeons fees, nursing, anesthesia,
blood, oxygen, operation theater
charges, surgical appliances,
medicines, drugs and consumables
up to the sum insured.
PRE-HOSPITALISATION You may incur some expenses before you
are hospitalized, like doctors fees,
pharmacy related expenses or diagnostic
tests. All such costs will be covered by us
up to 60 days before your hospitalization.
POST-HOSPITALISATION After you get home from the hospital,
there are still expenses to be taken care of,
like consultation fees, diagnostic tests,
pharmacy related costs among other
things. We will cover such expenses
 related to your hospitalization up to 90
days after your discharge.

DAY CARE TREATMENT You might need to be hospitalized for less

than 24 hours for certain procedures like
dialysis, radiation therapy, cataract
surgery among others. We will cover the
cost of such procedures up to the sum
insured.
DOMICILLIARY TREATMENT If you need to be treated at home due to
unavailability of a bed at the hospital or
because your health condition did not
allow hospital transfer and doctor
recommended home care, we will cover
the expenses for it, up to the sum insured.
AMBULANCE COVER We understand the need for emergency
ambulance service; should you need
immediate assistance we will cover the
ambulance expenses up to 2000 rupees
every time you get hospitalized.
DONOR EXPENSES For situations like an organ transplant, the
medical expenses incurred for the in-
patient hospitalization of the donor is also
covered by us. The coverage will be up to
the sum insured.
WORLDWIDE EMERGENCY COVER You might need to avail emergency
medical assistance when you are abroad.
We understand the problems you might
face in such situations. Dont worry, we
will cover your medical abroad
RESTORATION OF If the Sum Insured and Cumulative
Bonus/Cumulative Bonus Booster (if
SUM INSURED any) is insufficient due to claims paid
& accepted, we will restore 100% of
Sum Insured once in a policy year to
meet future claims for all unrelated
diseases/injury.
For example, an insured has taken a
cover of Rs. 3.5 lakhs and a claim of
Rs. 3 lakhs have been paid. Now, he
is admitted to hospital for another
disease and files a fresh claim of Rs.
1 Lakh. Under restoration benefit, the
policy will provide an additional Rs.3.5
Lakhs of Sum Insured. Fresh claim
 and any future claims for unrelated
illness can be settled out of the
balance Sum Insured plus the
restored Sum Insured within the same
policy year.
For a policy year the maximum
aggregate Claim amount payable
shall be sum of the:
a. Sum Insured
b. Cumulative Bonus (if earned) or
Cumulative Bonus Booster (if opted)
c. Restored Sum Insured.
Restoration will not trigger in case of a
claim under Worldwide Emergency
Cover, Maternity, New Born Baby and
First Year Vaccinations.
HEALTH MAINTANENCE We provide reimbursement of
BENEFIT Rs.500/- each year to cover out-
patient expenses such as doctors
consultation , pharmacy expenses or
diagnostic tests, alternative forms of
medicines (AYUSH) and more.
HEALTH CHECK-UP We encourage the people we serve to
stay healthy, thats why, we provide a
comprehensive health check-up for all
insured persons above 18 years once
every 3 years.
EXPERT OPINION ON CRITICAL We understand your need for an
ILLNESS Expert opinion from our network of
medical practitioners for deciding on
the best course of action. We cover
the cost of an Expert opinion on listed
critical illnesses such as cancer or
stroke before you decide on the best
treatment or procedure.
CUMMULATIVE BONUS FOR NO You can even benefit from staying
CLAIMS healthy. We increase the sum insured
by 5% for each claim free year upto a
maximum of 100%.
For example, if you have a coverage
of Rs. 10Lakhs and there is no claim
in the first year, an additional Sum
Insured of Rs.50,000 will be allowed
as Cumulative Bonus. If a claim is
made in the second year, the earned
Cumulative Bonus is not reduced
 unless utilized to settle any claim.

HEALTHY REWARDS We want you to always stay healthy.

What's more, we grant you reward
points equal to 1% of premium paid
each year. In addition, you can
accumulate points by opting for our
online wellness programs maximum
upto 10% of premium paid in the
policy. Each earned reward point will
be valued at 1 Rupee. The
accumulated points can be redeemed
as a discount in premium from next
renewal or reimbursed under health
maintenance benefit or to avail
services through our network
partners.
DEDUCTIBLE We provide an option to select a
deductible of Rs 1 Lakh, Rs. 2 Lakhs and
Rs. 3 lakhs. The deductible amount will
apply on the sum of all admissible claims
in that policy year. This means that of
your claims (should any be arising), you
choose to pay the deductible amount
either out of your own pocket or with the
aid of an existing health insurance policy.
VOLUNTARY CO-PAYMENT* This option (when exercised) would mean
that you choose to pay the first 10% or
20% of the claim and the balance would
be covered by your plan. * Voluntary Co-
pay & Deductible cannot be opted in the
same plan.
WAIVER OF MANDATORY CO-PAY You have an option to remove Mandatory
co-pay applicable for persons aged 65
years and above on payment of additional
premium.
CUMMULATIVE BONUS BOOSTER If opted, an additional Sum Insured of
25% will be added as cumulative bonus at
the time of renewal in case there is no
claim in the expiring policy. Maximum
accumulation is upto 100%. This benefit
is available in place of cumulative bonus.
CRITICAL ILLNESS ADD-ON Persons between 18 to 65 years can opt
for Critical Illness cover as add-on
benefit. We will give a lump sum amount
equal to Sum Insured in case of first
diagnosis of the covered critical illnesses.
In case of a family floater policy, once a
claim has been paid for a critical illness
under this benefit we will provide for
100% reinstatement of Sum Insured once
during the lifetime of the policy for the
other person covered.
PRE-EXISTING DISEASES WAITING Pre-existing diseases will be covered after
PERIOD 48 months of continuous coverage under
this plan.
FREE LOOK PERIOD We know your need to try something
before you trust it. A period of 15 days
from the receipt of the policy document is
available to review the terms and
conditions of this policy. You can choose
to cancel the policy by stating the reason
for cancellation. If there are no claims in
the policy, we will refund the premium
paid.
GRACE PERIOD There is a grace period of 30 days for
renewal of a single premium policy from
the date of expiry.
PORTABILITY You can port your existing health
insurance policy to the ProHealth
Insurance policy, provided you are
covered under an Indian Health Retail
policy from a non- life insurance
company.
INCOME TAX BENEFIT Along with other benefits, you can also
claim tax deduction u/s 80D as per IT Act
1961 for premium paid towards this
policy. For premiums paid in cash, tax
benefit u/s 80D shall not be applicable.
CANCELLATION You can place a request for cancellation
any time during the term of the policy;
premium refund will be on short period
basis.
FIRST 30 DAYS WAITING PERIOD A waiting period of 30 days from the
Inception Date of the Policy will be
applicable for all hospitalization claims
except in case of accidents and policies
 accepted under portability norms.

FIRST 90 DAYS WAITING PERIOD From the policy inception date, there will
AND SURVIVAL PERIOD be a waiting period of 90 days before the
(APPLICABLE ONLY TO CI ADD-ON) symptoms of any critical illness first
occur for you to be able to make a claim.
A 30 days survival period will also apply.

Pro Health Insurance Plus Plan

a) Brief description:
This health insurance plan assures financial support in critical times giving you an easy
access to quality hospitals worldwide.
VALUE for money health protection Various discounts to save premium up to 30%

Additional non-reducing Cumulative Bonus

Live worry free with Protective Healing & Proactive Living

Use Healthy Rewards to reduce renewal premium upto 10%

Extra coverage with Smart Restoration and Maternity Expenses

b) Key Features (Additional features separate from first policy):
Our Plus Plan provides an insurance coverage ranging from Rs. 4.5 lakhs to Rs. 10
lakhs. All hospitalization expenses such as treatment costs, diagnostics, drugs and
accommodation charges are covered. Pre & Post Hospitalization expenses are also
covered for a specified number of days.
This plan provides total value for money health protection against all unforeseen health
complications as well as covers maternity and pays for expenses pertaining to the
medical treatment of the newborn. We take care of the smaller expenses towards
consultation and pharmacy charges through Health Maintenance Benefit. There is also a
reward for no claims by way of Cumulative Bonus or Cumulative Bonus Booster. A
second opinion help on Critical Illnesses from an expert and a Worldwide Emergency
Cover also available when you are away from home. We strive to keep you healthy at
all times with a Health Check-up after every renewal.

Sum insured options: Rs. 4.5 lakhs, Rs. 5.5 lakhs, Rs. 7.5 lakhs and Rs. 10
lakhs
Entry age & renewal: The minimum entry age is 91 days for children and 18
years for adult. There is no maximum age limit for entry under this policy. The
plan provides lifetime renewal opportunity.
Is a medical test required before enrolment? It depends on the age and the
sum insured that you have opted for.
What determines premium? Apart from age, lifestyle, sum insured, gender
and results of the medical test (if undertaken), the geographical location also
determines premium. Cities have been divided into 3 separate zones.
Policy period: One can choose between 1 year, 2 years and 3 years term.
Family discount: 10% discount on the premium amount on enrolling more than
2 family members under a single individual policy.
Long term discount: 7.5% for selecting a 2 year and 10% for selecting a 3 year
single premium policy.
 PRICING AND CALCULATING THE PREMIUM

Pricing refers to the calculation of premium that will be charged on the insurance
policy. The pricing of the insurance policy is an important decision for the insurance
company and it will have a number of prime objectives in mind in this respect. In
addition to being corned about charging premiums that are sufficient to meet claims,
expenses and produce profits at the desired level, the company will also be keen to
ensure that premiums are competitive so that it does not lose business to other
insurance companies in the mortality tables.
PRICING ELEMENTS
Mortality rates:
As mentioned already that insurers use mortality tables to help calculate the premium.
These tables also contain mortality rates, which in simple words can be defined as the
probability that a certain individual will die before their next birthday.
Loading:
All companies incur expenses in going about their business and insurance companies
are no different. The premium is the key source of income for an insurance company
and so the premium needs to convert the cost of meeting these expenses. The addition
of these expenses to the premium is called loading.
Income from investment of premium:
The premium that is collected by insurance companies for traditional plans are invested
as mandated in Insurance Act 1938. The profits they earn from their investment can
help to cover the insurance companys expenses and so can be taken into account while
considering the price.
Benefits promised:
The pricing will depend upon the benefits promised by the company. The larger the
benefits offered by the insurance company, the higher the premium will need to be
cover the cost of providing that benefit. With profit-policyholders pay a slightly higher
premium for the benefit of sharing in the bonuses and are generally rewarded well by
bonus declaration.
Steps for calculating premium:
Calculate the risk premium:
The health insurance premiums collected by the insurance company are kept in a single
pool, known as the common fund or health fund. All the future claims on the company
are settled using this common fund. Therefore, the insurance company has to make sure
that there is enough in the common fund to meet those claims. Determining the correct
amount for the common fund is a difficult task, as no one can accurately predict the
future. However, as we have seen, using the statistics on death rates from previous
years, insurance companies can now estimate fairly accurately the probability of an
individual dying before their next birthday. This probability known as the mortality
rate is used to calculate the risk premium. The risk premium is calculated using the
mortality rates in the mortality table of the respective insurance company. The formula
is:

Risk Premium = Mortality Rate * Sum assured

The risk premium is the premium that has to be charged just to meet the claims of those
who die during the year.

Based on risk premium, calculate the level premium

With many health insurance policies, the insurance company charges the same amount
of premium for the entire policy term: it cannot be changed. Therefore, the premium set
will need to take into consideration the future expenses and claims that the insurance
company will have to pay. It will also need to take into account the effects of inflation,
which means that the value of money decreases over time, so the premium the
policyholder pays now will not hold the same value in later years. This means that the
cost of inflation will be borne by the insurance company in the later years of the policy.
Consequently, the premium will need to be set at a higher level than would appear to be
appropriate initially. The higher premium collected in the early years is put into a
reserve by the insurance company to meet the cost of future claims and expenses.

Calculate the net premium

The premium that is collected by the insurance companies for traditional plans is
invested in securities as mandated in the Insurance Act 1938. The insurance companies
earn interest as income from their investments. This interest earned is also considered
for the premium calculation. The actuaries make an estimate of the amount of interest
that the investments are expected to earn. Based on the estimate of these interest
earnings the premium charge can be reduced.

Premium Interest Earnings = Net Premium

There are some important points to remember when thinking about how the premium is
adjusted for the interest earned on its investment:
The premium is invested, until it is required to pay claims;
For level premiums, the reserve funds are also invested; and
The interest expected to be earned also depends upon the term of the policy.

Add loadings

A further adjustment is made to the net premium in order to calculate the gross
premium (the actual premium that is paid by the policyholder). This adjustment
is to take account of the expenses and profit of the insurance company. This
process is known as loading. The following items are added in loading:
Administrative expenses, such as the cost of running the building, employees
salaries, etc.
Medical expenses incurred for medical underwriting;
Processing fee;
Expenses involved in the renewal of the policy;
claim settlement expenses;
Profit margin; and
Bonus loading for with-profit policies.

Arrive at gross premium to be charged

The type of policy whether it is a single premium plan, a level premium plan,
flexible premium plan or an annually renewable plan will affect the gross
premium to be charged. For instance, when calculating the premium for a single
premium plan the insurance company will need to determine how many
policyholders are likely to take up the plan and how many death claims it will
expect to have to pay during the policy term. Similarly, whether the premium is
to be paid annually, semi-annually, and quarterly or monthly will also need to be
taken into account. Most insurance companies first calculate the premium for
annual payment, and then make a further adjustment for monthly payment.
Insurance companies generally collect a frequency loading if the premium is
not being paid annually.
MARKETING MIX:

The 'marketing mix' (also known as the 4 Ps) is a foundation model in marketing. The
marketing mix has been defined as the "set of marketing tools that the firm uses to
pursue its marketing objectives in the target market. Thus the marketing mix refers to
four broad levels of marketing decision, namely: product, price, promotion, and place.[
Marketing practice has been occurring for millennia, but marketing theory emerged in
the early twentieth century. The contemporary marketing mix, or the 4 Ps, which has
become the dominant framework for marketing management decisions, was first
published in 1960. In services marketing, an extended marketing mix is used, typically
comprising 7 Ps, made up of the original 4 Ps extended by process, people, and
physical evidence. Occasionally service marketers will refer to 8 Ps, comprising these 7
Ps plus performance.
Given the valuation of customers towards potential product attributes (in any category,
e.g. product, promotion, etc.) and the attributes of the products sold by other
companies, the problem of selecting the attributes of a product to maximize the number
of customers preferring it is a computationally intractable problem

Product refers to what the business offers for sale and may include products or
services. Product decisions include the "quality, features, benefits, style, design,
branding, packaging, services, warranties, guarantees, life cycles, investments and
returns".
Price refers to decisions surrounding "list pricing, discount pricing, special offer
pricing, credit payment or credit terms". Price refers to the total cost to customer to
acquire the product, and may involve both monetary and psychological costs such as
the time and effort expended in acquisition.
Place is defined as the "direct or indirect channels to market, geographical distribution,
territorial coverage, retail outlet, market location, catalogues, inventory, logistics and
order fulfilment". Place refers either to the physical location where a business carries
out business or the distribution channels used to reach markets. Place may refer to a
retail outlet, but increasingly refers to virtual stores such as "a mail order catalogue, a
telephone call center or a website".
Promotion refers to "the marketing communication used to make the offer known to
potential customers and persuade them to investigate it further". Promotion elements
include "advertising, public relations, direct selling and sales promotions.

MARKETING STRATEGY OF CIGNA TTK

PROMOTION :

Promotion is one of the four elements of marketing mix (product, price, promotion, and
place). It is the communication link between sellers and buyers for the purpose of
influencing, informing, or persuading a potential buyer's purchasing decision. The
following are two types of promotion: 1. above the line promotion: Promotion in mass
media (e.g. TV, radio, Newspapers, internet, mobile phones) in which the advertiser
pays an advertising agency to place the advertisements. 2. Below the Line Promotion:
Much of this is intended to be subtle enough for the consumer to be unaware that
promotion is taking place. 3. E.g., Sponsorship, testimonials, sales promotion,
merchandising, direct mail, personal selling, PR, trade shows The specification of five
elements creates a promotional mix or promotional plan. These elements are personal
selling, advertising, sales promotion, direct marketing and publicity. A promotional mix
specifies how much attention to pay to each of the five subcategories, and how much
money to budget for each. A promotional plan can have a wide range of objectives,
including: sales increases, new product acceptance, creation of brand equity
positioning, competitive retaliations, or creation of a corporate image fundamentally,
however there are three basic objectives of promotion. These are:
1. To present information to consumers as well as others
2. To increase demand
3. To differentiate a product.

Here we have to find out:

How effectively advertisements influence a person to buy the life insurance products

The find whether IDBI federal needs brand ambassador to reach the customer
effectively

Identifying the role of advertisements for life insurance products.

 Following are the main ways in which Cigna TTK Health Insurance company ltd
promotes its products/services and creates awareness in the market.

NEWSPAPER:
Cigna TTK Health Insurance company ltd has attained notice through many articles
and advertisements published in various national and regional newspapers in India like
the Economic Times, Times of India, The Hindu, Samachar Jagat, Vir Arjun,
Meghalaya Guardian etc. IDBI Federal spends around Rs 1040 per sq.cm for
promotional activities through newspapers. They position the ads and articles in such a
way that it catches the eye of the reader as soon as they start reading the newspaper.

HOARDINGS:

Cigna TTK Health Insurance company ltd has also tried making their potential
customer aware of their products and policies through billboards and hoardings by
positioning them in strategic locations. As of now, the total number of hoardings which
are put up in Hyderabad region counts to a good 17 number. The total expenses spent
by the company for this promotional activity is Rs 4 Lakh.

PAMPHLETS:

Pamphlets are distributed across India at least 5 times in a month without any cost. Its
done to create maximum awareness about the products/services.

MAGAZINES:

There is no specific magazine in which advertisement is given. Its given in magazines

depending upon their sales and reputed magazines like Outlook, Money etc. The
advertisement is given every month at least once in any magazine.

TELEVISION:

Mainly, the advertisement is shown on cricket channels, Star channels. The main
promotions were done during FEB & MARCH to:
1. Highlight the tax benefit
2. To combat competition as all the insurance companies would advertise during this
time at a great frequency. Also the company will soon start displaying their
advertisements on Satellite TV like SUN network, etc.

DISTRIBUTORS:

A strong network of distributors and parent advisors also helps a lot in promoting
products/services of Cigna TTK Health Insurance company ltd by word of mouth. A
Viral campaign is also run on the Internet by wherein flash videos of working of
products are explained in a very humorous manner.
LOCAL EVENTS:

The overall costs associated with such events totals to Rs. 2, 00,000 per annum such
events are mainly conducted in Apartments, Schools, etc. Building an engagement
process around the solution being offered gives an additional boost to this cause.
Spelling Bee was a specially created spelling contest created to connect with children.
The engagement started with the spelling contest for kids and gave natural opening for
a discussion with parents about financial planning for their childrens future needs like
education. This is a sort of channel marketing which Cigna TTK Health Insurance
company ltd had adopted to create awareness as well as to educate the future generation
about the company and the importance of saving. Also Cigna TTK Health Insurance
company ltd involved them in developing their business by joining hands with
SAMHITA, a community development organization based out of Bhopal which works
towards bringing financial literacy to the underprivileged population in Madhya
Pradesh. They believe that such financial literacy among the under banked population
will help bring a holistic change in the way people perceive and understand financial
products and their utility at various stages in their life. This will ultimately help bring
them closer to financial inclusion.

Other companies dealing in health insurance

1. TATA AIG:

Tata AIG General Insurance Company Limited (Now Called TATA AIG) is an
Indian general insurance company, and a joint venture between the Tata Group and
American International group (AIG). Tata Group holds 74 per cent stake in the
insurance venture with AIG holding the balance 26 percent. Tata AIG General
Insurance Company, which started its operations in India on 22 January 2001, provides
insurance to individuals and corporates. It offers a range of general insurance products
including insurance for automobile, home, personal accident, travel, energy, marine,
property and casualty as well as several specialized financial lines. The Company's
products are available through various channels of distribution like agents, brokers,
banks (through bank assurance tie ups) and direct channels like Telemarketing, Digital
Marketing, worksite etc.

Tata AIG General Insurance Company Limited (Tata AIG General) is a business
Collaboration of the Tata Group and American International Group, Inc. (AIG). Tata
AIG General merges two major finance organizations i.e. the Tata Group's prominent
headship place in India and AIG's global presence as the world's leading international
insurance and financial services Organization. This joint venture has started its
operations in India from 22 January 2001. The company provides both corporate and
personal insurance services. The organization offers an array of general insurance
covers which are well thought-out under commercial and consumer demands. The
commercial sector covers Energy, Marine, Property and several specialized Financial
covers, while the consumer insurance service offers a variety of general Insurance
products such as insurance for Automobiles, personal accident, casualty, home, health
and travel. The company has made the availability for its services from end to end
channels of distribution like agents, banks (through banc assurance tie ups), brokers and
direct channels like tele-marketing, e-commerce, website, etc. The headquarters of the
company is situated in Mumbai. The company has provided the employment to more
than 2000 qualified professionals across the country in more than 160 locations.
Tata AIG Life Insurance was rechristened as Tata AIA Life Insurance Company
following the exit of American International Group (AIG) from the Hong Kong-based
insurer AIA Group.

2. Apollo

Apollo hospitals group, Asias largest healthcare provider and Munich health, world
leaders in health insurance , have come together to make quality healthcare easy and
accessible for every individual. Using simple language, clear policies, transparent
procedures and innovative products, Apollo Munich makes health insurance simple and
uncomplicated for all.

Apollo Hospitals was established in 1983 by Dr. Prathap C Reddy. It was Indias first
corporate hospital, and is acclaimed for pioneering the private healthcare revolution in
the country. Since then, Apollo has risen to a position of leadership and has emerged as
Asias foremost integrated healthcare services provider. It has a robust presence across
the healthcare ecosystem, including Hospitals, Pharmacies, and Primary Care &
Diagnostic Clinics. The Group also has Telemedicine units across 10 countries, Health
Insurance Services, Global Projects Consultancy, Medical Colleges, Medvarsity for E-
Learning, Colleges of Nursing and Hospital Management and a Research Foundation.
In addition, 'ASK Apollo' - an online consultation portal and Apollo Home Health
provide the care continuum.
The cornerstones of Apollo's legacy are its unstinting focus on clinical excellence,
affordable costs, technology and forward-looking research & academics. Apollo
Hospitals was among the first few hospitals in the world to leverage technology to
facilitate seamless healthcare delivery through electronic medical records, hospital
information systems and telemedicine-based outreach initiatives. The organization
embraced rapid advancement in medical equipment worldwide, and pioneered the
introduction of several cutting edge innovations in India. Soon the country's first-ever
Proton Treatment Cancer Centre will be launched by Apollo, and it will serve over 3
billion people.
Since inception, Apollo Hospitals has been honoured by the trust of over 50 million
patients from 140 countries. At the core of Apollo's patient-centric culture is TLC
(Tender Loving Care), the magic that inspires hope among.

3. Life Insurance Corporation:

Life Insurance Corporation of India (LIC) is an Indian state-owned insurance group

and investment company headquartered in Mumbai. It is the largest insurance company
in India with an estimated asset value of 1,560,482 core (US$240 billion). As of 2013
it had total life fund of Rs.1433103.14 core with total value of policies sold of 367.82
lakh that year.
The Life Insurance Corporation of India was founded in 1956 when the Parliament of
India passed the Life Insurance of India Act that nationalized the private insurance
industry in India. Over 245 insurance companies and provident societies were merged
to create the state owned Life Insurance Corporation.

Growth as a monopoly
From its creation, the Life Insurance Corporation of India, which commanded a
monopoly of soliciting and selling life insurance in India, created huge surpluses and by
2006 was contributing around 7% of India's GDP
The corporation, which started its business with around 300 offices, 5.7 million policies
and a corpus of INR 45.9 crores (US$92 million as per the 1959 exchange rate of
roughly 5 for US$1) had grown to 25,000 servicing around 350 million policies and a
corpus of over 800,000 crore (US$120 billion) by the end of the 20th century.

Today LIC functions with 2048 fully computerized branch offices, 8 zonal offices,
around 113 divisional offices, 2,048 branches and 1381 satellite offices and corporate
offices;] it also has 54 customer zones and 25 metro-area service hubs located in
different cities and towns of India. It also has a network of 1,337,064 individual agents,
242 Corporate Agents, 89 Referral Agents, 98 Brokers and 42 Banks for soliciting life
insurance business from the public.
LIC holds shares worth about Rs 2.33 lakh crore in all the Nifty companies put
together, but it lowered its holding in a total of 27 Nifty companies during the quarter.
The cumulative value of LIC holding in these 27 companies fell by little over Rs 8,000
crore during the quarter shows the analysis of changes in their shareholding patterns.
Individually, LIC is estimated to have sold shares worth Rs 500-1,000 crore in each of
Mahindra & Mahindra, HDFC Bank, ICICI Bank, Tata Motors, L&T, HDFC, Wipro,
SBI, Maruti Suzuki, Dr Reddy and Bajaj Auto.
The insurance behemoth also trimmed holdings in Ambuja Cements, Cipla TCS, Lupin
and Asian Paints. A marginal decline was also witnessed in its stakes in companies such
as IDFC, Hindustan Unilever, Grasim, ACC, BPCL, Bank of Baroda, Punjab National
Bank, Sun Pharma and Tata Power.

CHAPTER 3
DATA ANALYSIS
Questionaire

Name: Tel No.:

Area of residence: Locality: Urban/Rural
(Constituency)
1. Age group
a) 18-30
b) 31-40
c) 41-50
d) 51-60
e) Above 60
2. Gender
a) Male
b) Female
c) Other
3. Educational Qualification
a) Below Graduation
b) Degree holder (other than professional)
c) Post Graduate (other than professional degrees)
d) Professional degree holder
4. Employment
a) Agriculture
b) Self-employed/business
c) Practicing professionals
d) Private organization service
e) Government service
f) Others (eg., NRI)
5. Marital status
a) Married
b) Single

6. Monthly income of the family

a) Less than Rs. 5,000/-
b) Rs.5001-10,000/-
c) Rs.10001-25,000/-
d) Rs. 25,000-50,000/-
e) Above Rs. 50,000/-

7. No of dependent family members:

Nil
2
>2

8. Average monthly medical expense of the family

Up to 500
501-1000
1001- 2000
above Rs.2000/-

9. Was there any case of accident/hospitalization to any family member

during the last one year?
Yes/ No

10. In case of yes, what was the total cost of hospitalization? Rs.
__________

11. Is your work environment or nature of work likely to cause health

problems?

Yes/No (like working in dusty/risky/fibrous/chemical environment)

12. Is your employment covering your full medical expenditure?

Yes/No
CHAPTER 4
CONCLUSION
Recommendations :

1. Cigna TTK should launch insurance products according to the rural sector as well.

2. It should also pay more attention towards the adverstiments to capture the market.

3. Being a tough competition with TATA AIG and APOLLO it should continue giving
the heavy discounts and should come over with new offers to remain in the run.

4. CIGNA TTK can also concentrate on some social welfare programs to get the
attention of the general public
CONCLUSION
1. CIGNA TTK is a well-known company who has established a very wide market
2. The companys product can only be used by the urban society Rural people do not have any access
towards the product
3. CIGNA TTK should launch products which can be used or can be accessed by the poor society as well
with low premium.
4. CIGNA TTK is little slow in race with TATA AIG and APOLLOW MUNICH
BIBLIOGRAPHY:

1. Google
2. Yahoo

3. Newspapers