Chapter 1 - Executive Summary - Paged
Chapter 1 - Executive Summary - Paged
Chapter 1 - Executive Summary - Paged
SUMMARY
CHAPTER 1: EXECUTIVE SUMMARY
BUSINESS NAME
The cupcake shop will be known as Happily Ever Cupcakes. It is the name given to the
business because the proponents of the cupcake shop aims to provide a feeling of satisfaction to
every customer. This feeling of satisfaction or contentment was associated by the proponents to
happy endings. Thus, the phrase happily ever after in most of the well-known fairytales is linked
by the proponents to the word cupcakes, which refers to small cakes, designed to serve one
person and are to be baked in small cups.
BUSINESS LOCATION
Location: Maligaya Drive, Fairview, Quezon City
The proposed business will be located at Maligaya Drive, Fairview, Quezon City. The
proponents found it advantageous on establishing the cupcake shop in the said location because
=
1 + 2
Where:
= the total population of the target respondents
= the margin of error which is 5%
= the number of respondents that are needed from the
population
Solution:
=
1 + ()(.05)2
360 000
=
1 + (360 000)(.05)2
= 399.6
PROJECT SUMMARY
a) Market Summary
The market study was conducted within the vicinity of Maligaya Drive, Fairview, Quezon
City. Surveys and interviews were conducted in order to determine the demand for the product
in the target area. Demand, supply and sales were projected for the first five years of operations
of the business. Factors such as population growth, market acceptability, technological upgrades,
and the business capacity to supply the demand of the population are considered. Also,
competitors pricing and marketing techniques were considered. Based on the gathered data
regarding the market demand and supply, an analysis was made and it was found that the project
is feasible.
b) Technical Summary
c) Management Summary
A partnership type of business will govern Happily Ever Cupcakes. The business will be
registered in the appropriate government agencies and will seek permits for operations. There
will be a store manager in-charged with the daily operations. The business has a total of four
employees and as the business grows, it is expected that more employees are to be hired. An
organizational structure is developed to create a smooth flow of operation. The project is feasible
in terms of management aspect.
d) Financial Summary
The initial investment for Happily Ever Cupcakes is P 750,000.00. This initial capital
consists of the investments of the partners and a bank loan. The return on assets will be ___, ___,
___, ___ and ___ for the first five years while the return on equity is ___, ___, ___, ___ and ___.
The payback period is within the first five years. Furthermore, the business is expected to have a
net ___ during the first year of operations. However, the capital invested will be recovered in the
next succeeding years of operations. The proponents then found out that the project is feasible.
e) Socio-Economic Summary
Happily Ever Cupcakes will contribute to the benefits of the society. It will provide jobs
for the unemployed and contribute to the funds of the government by paying taxes. It will also
support its suppliers in its income generation. Moreover, it will help promote health
consciousness and environment preservation. Thus, the project is feasible with regards to the
socio-economic aspect.