WOODLAND
WOODLAND
WOODLAND
SWOT Analysis
STRENGTHS:-
The strength of the companys production with in its captive
facilities allows Woodland to produce aesthetically designed,
sturdy and durable shoes.
High market share in shoes market.
WEAKNESSES:-
Woodland is certainly not for people who desire to keep on
changing their footwear frequently having been fed up with
the same design.
The athletic and leather shoes do start getting dented within
a year.
The price offered by woodland shoes is quite high.
As they are more into informal shoes so old people are less
attracted.
OPPORTUNITIES:-
They can expand their market more by covering and
focusing on developing in different areas.
They also have a great scope to expand their market in
sports footwear.
They can also target higher middle class people by launching
new range of shoes between Rs. 750 to Rs. 1000.
As they mainly deal in leather shoes so, they can also enter
into manufacturing of all seasons shoes especially water
proof shoes.
They should increase the number of production units to earn
more profits.
THREATS:-
Woodland shoes face a big threat from organized as well as
unorganized sector.
In organized sector following are the brands:-
Metro
Bata
Red tape
Liberty
Lee cooper.
In unorganized sector following are the brands:-
Trekking
Nicholas
Product Lifecycle
GROWTH
Later in 1992 the company launched Woodland brand
and acquired winter boot factory in Quebec, Canada
to cater to the Canadian and U.S markets.
In 1994 commissioned manufacturing plant for
Reebok for export to U.S.A.
In 1997 commissioned manufacturing unit for
apparels, adding to the range of Woodland product.
In 2002 Woodland become a national leader in
premium category shoes, apparels and accessories.
Later in 2007 total no. of exclusive showrooms
targeted to touch the 200 marks.
MATURITY
Quality worth the money spent on Woodland shoe.
Very trendy and fashionable.
Long and durable.
Padded layers to provide comfort.
Sales volume peaks and market saturation is
reached.
Increase in competitor
Prices tend to drop
Industrial profits go down.
DECLINE
In, 2011 Tier 2 cities Jaipur and Udaipur, Store
flopped.
Decided to stay far away from smaller cities for few
couple of years.
BCG Matrix
PESTEL Analysis of Shoes Industry
Political Analysis
The Government of India is supporting the leather
industry in enhancing its competitiveness through
upgradation and modernization providing financial
assistance.
Department of Industrial Policy and Promotion provides a
comprehensive scheme for modernization and technology
upgradation in all the segments of the leather industry
from tanneries footwear components saddler
leather goods and garments.
Economic Analysis
TRENDS: rising disposable income especially amongst
the lower- and middle-income classes is still allowing
consumers to increase their footwear purchase mostly
towards more added-value products. The economic
scenario also started showing positive signs of recovery
leading to consumers increasing spend.
Analysis of Social Environment
From the past few years with the advent of technology
and increase in average income levels of the people there
has seen an upward shift in the lifestyle of the people.
Such of it could be attributed to availability of products at
lower prices too. Because of this upward shift in the
lifestyle of the people the Footwear industry in India is
going to prosper.
Technological Analysis of Footwear Industry
Competing technology development - The industry is
poised for adopting the modern and state-of-the-art
technology to suit the international requirements and
standards. Many units are equipped with in-house Design
Studios incorporating state-of-the-art CAD systems
having 8D Shoe Design packages that are intuitive and
easy to use.
GE Matrix
Woodlan
d
GE-McKinsey nine-box matrix is a strategy tool that offers a systematic approach for
the multi business corporation to prioritize its investments among its business units.
GE-McKinsey is a framework that evaluates business portfolio, provides further
strategic implications and helps to prioritize the investment needed for each business
unit (BU).
The Business Strength of Woodland is medium and the Industry
Attractiveness is also medium. The business should hold itself and
invest selectively.
References
http://www.woodlandworldwide.com/
https://www.slideshare.net/shrikant0412/woodl
and-shoes-presentation
https://www.scribd.com/doc/131808795/Woodla
nd-Project-Report