Caribbean Examination Council

Caribbean Advanced Proficiency examination

Digital Media
Internal Assessment

Names: Hugh Campbell, Stephan Henry, Qua-Sean Taylor

School: Meadowbrook High School
Teacher: Mrs. K. Edite
Centre Number: 100075
Territory: Jamaica
Year: 2016-2017
 Table of contents
Proposal/Research
Description of product
Data Capture Instrument
Data Collection
Target Audience
Data Analysis and Presentation
Rationale
Overview
Concept
Methodology
Budget
Progress and Process
Timeline/Production Schedule/ Milestone Chart
Mock-ups
Rough Designs
Storyboard
Brainstorming & Mind-mapping
Appendix
 Description of Product
The name of the product is One voice. One voice is a portable device that translates

slang and dialect used in varying cultures in the Caribbean into understandable Standard English.

Feedback is allowed through a speaker placed on the earphones for the purpose of responding in

the dialect of the sender allowing easy and understandable communication.

 Data Capture Instrument

The data for the design of this product was collected via a survey created on google

forms. This survey was distributed via email to those who suit the description of the target

audience.

The survey consists of 14 questions, 13 including required multiple choice and 1 short

answer question. The multiple-choice questions were chosen as they are easy to answer and

straight to the point as most people who answer these surveys patience or time available to give

well thought out answers. The 1 short answer question was chosen as it enabled us to view

suggestions from the consumer on what they would like us to add to our product. The survey

inquired as to whether the consumers would be interesting in buying the product, if they

encounter situations in which they dont understand the dialect of those they encounter and how

much they would like the product to cost.

The instrument which was used to capture the data for this research was adequate as this

was the easiest form in which data could be collected from multiple persons. It was also adequate

as the use of a survey allowed us to ask direct questions pertaining to the creation of our product

and the need for our product. Using this method allowed for the collection of data in a timely and

easy manner, however, the use of this method of data collection also allowed no dynamic

discussion in regards to the product.

 Data Collection
The type of research used for the creation of this product is is the quantitative research

method. This method was used as it requires the collection and conversion of data into numerical

data so that statistical calculations and decisions can be made. We believed that this method of

data collection was suitable for our product. The main reason for our use of a survey instead of

any of the other data collection methods is that with the use of a survey we are allowed to ask

specific questions and limit the variety of answer we want which helps use to answer direct

questions. It is less expensive than other methods, easy to produce and distribute via the internet,

and is less time consuming therefore more practical. Using a survey instead of another form of

data collection method for example interviews have the benefit of privacy for the person

answering the survey. The respondent can keep his identity a secret and feel more safe in

answering our various questions. Surveys also allow the recipients to answer our questions at

their own convenience and in the comfort of their own surrounding while interviews could lead

to the respondent feeling uncomfortable in a situation they are not familiar with. Surveys can be

given to a large amount of people at once and can be distributed through the internet, which was

the method we chose. Our survey was created via google forums and distributed via email thus it

was possible for us to reach a wide variety of individuals.

 Target audience
One voice is a product targeted towards those who often travel to various caribbean

countries and do not fully understand the dialect they encounter on their travels. These

individuals were chosen as the target audience for the reason that they often travel to various

caribbean countries and through these travels come in contact with individuals who may attempt

to communicate with them in their native dialect, however, the divide in cultures tend to lead to

some form of miscommunication.

Data Analysis and Presentation

 All the data was collected from the survey and represented in the form of charts and

graphs. This survey consisted of a total of 13 questions and each diagram represents the

feedback.

Figure 1

Figure 1: This figure shows the percentage of the respondents who travel to caribbean countries

often, rarely, very often or not at all. From the graph 58.3% of respondents rarely travel to

caribbean countries, 16.7% very often travel, 16.7% often travel and 8.3% often.

Figure 2
Figure 2: This figure shows the percentage of respondents that are confused by the speech they

hear when they travel to caribbean countries. From the diagram it shows that 50% sometimes get

confused by the speech of those you encounter in these countries, 25% do not get confused and

25% get confused.

Figure 3
Figure 3: This figure shows the percentage of those respondents that get confused by the slang

they hear in their own country. From the diagram it shows that 50% sometimes get confused by

the slang they hear in their own country, %25 get confused and 25% do not get confused.

Figure 4
Figure 4: This figure represents the percentage of respondents who have an interest in learning

caribbean slang. From the diagram presented it shows that 91.7% of respondents are interested in

learning caribbean slang while 8.3% are not interested.

Figure 5
Figure 5: This represents the amount of respondents who would like a product to be created that

would solve the problem of not being able to understand slangs they hear in caribbean countries.

From the diagram presented it shows that 100% of the respondents would use our product if

created.

Figure 6
Figure 6: This figure represents the percentage of respondents who would find the product to be

very useful, useful or somewhat useful. From the diagram presented it shows that %58.3 of the

respondents would find our product useful, 25% would fine it somewhat useful and 16.7% would

find it very useful.

Figure 7
Figure 7: This figure represents the amount of money that the respondents would pay for the

product. Fromt the diagram presented it shows that 66.7% of respondents would pay $10,000 for

the product, 16.7% would pay $15,000 and 16.7% would pay $20,000.

Figure 8
Figure 8: This figure represents how often the respondents would use the product after it is

released. From the diagram shown it can be seen that 50% of the respondents would use the

product a lot and the other 50% would not often use the product.
 Figure 9

Figure 9: This figure represents the amount of respondents that would purchase the product.

From the diagram shown it can be seen that 50% of the respondents would buy the product and

the remaining 50% would maybe buy this product.

Figure 10
Figure 10: This figure represents the percentage of respondents who would like the product to

also respond for them. From the diagram presented it shows that 75% of respondents would use

the product while 25% of the respondents would not use the product.

Figure 11
Figure 11: This figure shows the percentage of respondents who prefer comfort, quality or both.

From the diagram presented it shows that 66.7% of the respondents would prefer quality, 25%

would prefer comfort and 8.3% of the respondents would prefer both.

Figure 12
Figure 12: This figure represents the amount of respondents who own earphones. From the

diagram presented represents that 100% of the respondents own a pair of earphones.

Figure 13
Figure 13: This figure represents the percentage of respondents who use their earphones all day,

a lot or not often. From diagram presented it can be seen that 58.3% of respondents use their

earphones a lot, 25% use them all day and 16.7% of them use it not often.

Rationale

In the caribbean there exists variations of language, slang, which are not usually widely

accepted as an official language. This leads to those who visit these countries encountering many
problems as it relates to understanding and communicating with the natives they run into.

Additionally some people require a deeper understanding of these languages foreign to them so

they can fully grasp the slang of these caribbean countries.

Overview
The product which is being developed if called One Voice. The goal which will be

achieved by this product is to assist those who visit caribbean countries in understanding the
language and slang they encounter. This product was envisioned when Hugh, Qua-Sean and

Stephan sat as a unit and discussed possible problems and sought a solution to these problems. A

survey was created via google forums by Hugh and distributed as a means by which to gather

information and assess if our product would solve an actual problem. The responses were

collected, the data was further analyzed by all the group members and the problem was deemed a

reality and thus the development of the product continued. A production schedule timeline and

milestone chart was then created by Stephan. These charts were created beforehand to ensure we

had sufficient motivation to stay on track with the creation of our product. The budget was then

created by Qua-Sean and the mock-ups, wireframes and storyboards were created by all the

members together. Furthermore ,to assist in convincing the public that our product will be useful,

we presented a 5 minute elevator pitch.

Concept

To help solve the problem of persons not understanding the language they hear in their

own countries the product 1 voice will be created. The creation of this product will remedy the

problem faced by those who are confused by the dialect they hear in these caribbean countries by
translating what they hear into their own language for easy communication. This will allow

people who are not from the caribbean to no longer be confused by what they hear in these

caribbean countries as well as fully appreciate and understand caribbean slangs and not just refer

to it as being nonsensical or barbaric language. This product will come packed with alternative

features such as serving as a music player when not in use as a translator. This music player

feature will allow for dynamic use of an also appeal to the majority of individuals as many of the

respondents, as seen from the survey taken, listen to music on a daily basis. The intention of this

product is remedy the confusion faced by those who struggle to understand caribbean slangs and

help people to fully comprehend caribbean dialect.

Methodology
In order for the members of this group to complete their individual pieces, a number of

tools and resources were used. Sony Vegas Pro as well as Audacity was used to edit the pitch so
that the end product was clear, concise and audible. Sony Vegas Pro was used because it allowed

the editing of video files so enhancements could be made as well as any other changes we

deemed necessary in order to get the information across to potential investors. Audacity was used

as it assisted in making sure the audio used was all at the same level and clear as multiple

recording were joined together for the completion of the pitch. A Google image was used for

reference as well as to give an idea as to how the device will look and operate. Rulers and pencils

were used to aid in the drawing of the product to ensure that all the required features would be

easily accessed and to design the product in such a way that it offers functionality and aesthetics.

Adobe Photoshop was used to help in the design of the product in digital form so the device

would look more refined. Photoshop was used because it allows the generation and production of

images with the use of tools and special effects. This is shown in the design of the product.

Budget

OneVoice
 Group Members: Hugh Campbell, Qua-Sean Taylor and Stephan Henry

Income and Funding Income or Source of Amount(USD

Funding )

Loans from Financial $60,000.00

Institutions

Owners Capital $12,000.00

Expense Types of Expenses Cost (USD)

Gathering Information $500.00

Making of the Mould $2,000.00

Creation of the internals of $13,500.00

the device

Construction of the device $ 25,000.00

Marketing and Testing $10,000.00

Software $15,000.00

Total Projected Expense $66,000.00

Total Project Budget $72,000.00

Timeline

1 Voice Timeline
Tasks Novemb Decemb January Februar March Apri
er er y l

Name of Product 3rd - 6th

Purpose of Product 6th

Target Audience 6th

Data Capture Instrument

Data Collection 1th-2nd

Data Analysis 2nd-3rd

Data Presentation 4th-5th

Rationale 6th-7th

Mock- ups 8th -

18th

StoryBoarding 20th -
31th

Budget 4th -
6th

Timeline

Milestone 7th -
28th

Pitch 4th -
25th

Milestone

1 Voice milestone chart

Task Novem Decem Januar Febru March Apr Ma
ber ber y ary il y

Creation of 7th-
Questionnaire 18th

Data Analysis 19th-

21th

Mock-ups 8th-
18th

Storyboard 20th-
31th

Prototype 7th-
Construction 28th

Testing 4th-
25th

Pitch 18th-
20th

Production Schedule
Production Schedule for 1Voice

Task Week

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Research o o

Definition of Problem o

Data analysis o

Product Design o o

Problem Solution o o

Prototype Construction o o o

Testing o o o o
Mock-ups
Rough Designs
Storyboard
Brainstorm
MindMap
Appendix