Jejemon
Jejemon
Jejemon
The "Jejecap."
Jejemon (IPA: ['ddmon]) is a pop culture phenomenon in the Philippines. Jejemons are
defined by Urban Dictionary as those "who has managed to subvert the English language to the
point of incomprehensibility and online lynch squads."[1] A Jejemon is described as one of a
"new breed of hipsters who have developed not only their own language and written text but also
their own sub-culture and fashion."[2] Jejemons also imitate "gangster" like attitudes which make
them similar to the English chav, Chilean flaite, Scottish ned, Irish skanger, Russian gopnik and
Australian & New Zealand bogan.
Contents
[hide]
1 Etymology
2 Origins
3 Demographics
4 Jejenese and Jejebet
5 Reaction
6 References
Etymology
The word "Jejemon" supposedly originated from online users' penchant to type in "hehehe" as
"jejeje", either because "jeje" is derived from Spanish, whose speakers denote the interjection as
laughter, or because the letters "h" and "j" are beside each other[1], and that it is appended by "-
mon" that came from the Japanese anime Pokmon,[3] with "-mon" meant as "monster," hence
"jeje monsters."[4]
Origins
The origins of short-handed typing was through the short messaging service, in which each text
message is limited to 160 characters. As a result, an "SMS language" developed in which words
were shortened in order to fit the 160-character limit. Although some jejemons aren't really
"conserving" characters instead they are lengthening it.[3]
In the internet, the Jejemon phenomenon started in "early April." On April 14, 2010 at Pinoy
Tumblr, a post about vice presidential candidate Jejomar Binay indicating that he was the
Jejemon's preferred vice presidential candidate, complete with a fake poster with him called as
"Jejemon Binay." Later the use of word "Jejemon" to refer such people made rounds in various
Filipino internet message boards.[3]
Such short-handed language is not limited to Filipinos: Thais use "5555" to denote "hahahaha,"
since the number 5 in Thai language is pronounced as "ha."[2]
Demographics
The Jejemons are said to be the new "jologs", a term used for Filipinos of the lower income
class.[1][2] Jejemons are often attributed to be of inferior intellect, but this belief may be wrong as
a number of them exist in exclusive schools, science high schools and popular colleges. The
parameters of being classified as a Jejemon are still unclear, and how the different "levels" of
"Jejemonism" are reached,[5] although there are named levels such as "mild," "moderate" and
"severe" or "terminal."[6]
Jejenese and Jejebet
The sociolect of the Jejemons, called Jejenese, is derived from English, Filipino and their code-
switched variant Taglish. Their alphabet, Jejebet, uses the Roman alphabet, including the Arabic
numerals and other special characters. Words are created by rearranged letters in a word,
alternating capitalization, over-usage of the letters H, X or Z and mixture of numeric characters
and our normal alphabet[2]. The spelling convention shares similarities with Leetspeak.
Examples:
Filipino: "3ow ph0w, mUsZtAh nA?" translated into Filipino as "Hello po, kamusta na?,
translated into English as "Hello, how are you?"
English: "i wuD LLyK tO knOw moR3 bOut u. crE 2 t3ll mE yur N@me? jejejejeje!"
translated into English as "I would like to know more about you, care to tell me your
name? Hehehehe!"
aQcKuHh- means me/ako
lAbqCkyOuHh- means I love you
yuHh- means you
jAjaJa- garbled words conveying laughter
jeJejE- a variation of jAjaJa; conveys sly laughter
iMiszqcKyuH- means I miss you
eEoWpFhUeEhsxz - means hi/hello
Reaction
Initial reaction to the Jejemons is irritation and bewilderment. Jejemons are likely to encounter
hate; some had seen their Facebook wall with people wishing their death. Several Facebook fan
pages were created both in support and against the group. However, celebrities such as Rico
Blanco, Alessandra de Rossi, Ces Drilon, and Lourd de Veyra have condemned the wholesale
ridicule of the subculture.[3][7]
YouTube videos were also uploaded parodying the Jejemons, connecting them to the current
election campaign. Edited television advertisements of Nacionalista Party proclaiming their
disdain for Jejemons, and an edited photograph of Gilberto Teodoro with him holding a sign
saying that the Jejemons be "brought back to elementary school" went viral.[4]
As part of the pre-school year clean-up of schools for the upcoming 2010-11 school year, the
Department of Education (DepEd) strongly discourages students from using Jejemon spelling
and grammar, especially in text messaging. Communicating with other using Jejemon are said to
cause deterioration of young Filipino students language skills.[8]
References
1. ^ a b c Nacino, Joseph (2010-04-26). "Jejemon in the Philippines". CNET Asia.
http://asia.cnet.com/blogs/the-virtual-eye/post.htm?id=63018444&scid=hm_bl. Retrieved
2010-04-30.
2. ^ a b c d Marcoleta, Harvey (2010-04-24). ">Jejemons: The new jologs". Philippine
Daily Inquirer. http://lifestyle.inquirer.net/2bu/2bu/view/20100424-266068/gtJejemons-
The-new-jologs. Retrieved 2010-04-30.
3. ^ a b c d Lim, Ronald (2010-04-27). "How do you solve a problem like the Jejemons?".
The Manila Bulletin. http://www.mb.com.ph/articles/254784/how-do-you-solve-a-
problem-jejemons. Retrieved 2010-04-30.
4. ^ a b "'Anti-jejemon' campaign goes viral on the web". ABS-CBNnews.com. 2010-05-01.
http://www.abs-cbnnews.com/lifestyle/05/01/10/anti-jejemon-campaign-goes-viral-web.
Retrieved 2010-05-01.
5. ^ Biado, Ed (2010-04-30). "The jejemon phenom". Manila Standard Today.
http://www.manilastandardtoday.com/insideLifestyle.htm?
f=2010/april/30/lifestyle4.isx&d=2010/april/30. Retrieved 2010-05-01.
6. ^ (Tagalog) "The jejemon phenomenon: What do language experts say?". GMANews.tv.
2010-04-29. http://www.gmanews.tv/largevideo/latest/59213/the-jejemon-phenomenon-
what-do-language-experts-say. Retrieved 2010-05-01.
7. ^ de Veyra, Lourd (29 April, 2010). "Lourd de Veyra: Attack, Jejemons, Attack!" (html).
spot.ph. http://www.spot.ph/2010/04/29/lourd-de-veyra-attack-jejemons-attack/.
Retrieved May 11, 2010.
8. ^ "'DepEd seeks to purge schools of jejemon mentality". GMANews.tv. 2010-05-22.
http://www.gmanews.tv/story/191566/deped-seeks-to-purge-schools-of-jejemon-
mentality. Retrieved 2010-05-25.
Retrieved from "http://en.wikipedia.org/wiki/Jejemon"
Categories: Counterculture | Internet slang | Philippine culture
NEWS:
>Jejemons: The new jologs
By Harvey Marcoleta
Philippine Daily Inquirer
DateFirst Posted 22:05:00 04/24/2010
Do you happen to talk or text like this: Eow PowZ, mUsZtAh nHa? Then perhaps youre
a Jejemon
HAVE YOU RECEIVED A text message like this: Eow PowZ, mUsZtAh nHa? If so, most
likely youve had a Jejemon experience. It isnt a new breed of Pokemon that Ash and Misty
have found. This terminology has been popping up everywhere even in Facebook.
For brevity, I will limit this article to Jejemon language, which for lack of grammatical canon
on how to call it, I will call it the Jejenese and their alphabet, Jejebet.
The Jejenese is not just confined to Pinoy Jejemons. Just before I wrote this, I played Warcraft
and found a European opponent who enjoys typing jejejeje in a very wide context, much to my
disdain as he sabotages my online quests. Another group of foreign Jejemons, although their
Jejemonism seems so trivial to actually classify them as Jejemons, are the Thais who type
hahaha this way: 5555.
You will see a lot of these in your Thai friends Facebook status messages. Since, the number 5
translates to ha in Thai, as explained by my friend Pakorn Dokmai. Im sure many of you have
personal encounters with other foreign Jejemons, be in Manila or abroad. So we can assume that
Jejemon is a worldwide phenomenon.
Text messaging is the first ever evidence that the Jejemons are not just fictional creatures; they
really exist. They have a set of eyes (and obviously the time) that can easily decipher the word
hidden in jumbled letters, alternating capitalization, over-usage of the letters H, X or Z and
mixture of numeric characters and our normal alphabet. To be able to understand Jejenese or to
Jejetype is definitely a skill.
Jejemon cliques
Who uses the Jejemon language anyway? Lets call them, the Clans, or as the Jejemons would
probably spell it, cLaNzZ. In Warcraft lingo, groups that operate like Alliance or Horde.
The Jejemons find their place in their world by finding a clan, or a regular group of people they
text and talk with in Jejenese. Regardless of whether they know each other or not, they will talk
to other members of these clans and even meet up with them in Jejelands (frequent hang-outs).
If these clans can be considered, as Bonifacio P. Sibayan, whose work was published in the
website of the National Commission for Culture and the Arts puts it, as Sub-domains of a
Controlling Domain of language, then the continued use of Jejemonized-Tagalog, such as:
iNgAtz puh and xeNXia Nah can contribute to the process of Filipino intellectualization. But
then again, an intellectualized language is that language that can be used for giving and obtaining
a complete education in any field of knowledge from pre-school to the university and beyond.
If Jejenese is used as the medium of instruction in public schools, imagine how would the first
line of our National Anthem be spelled in Jejenese: bAiAn9 mA9ieLiWh pUrlAsh n9
xIlan9aNaN or Jose Rizals last work: mEih UltIMoiX aDioSxH. Fortunately, this is an
extreme scenario. Thats why others take the more mortifying definition of Jejemon given by
UrbanDictioary.Com: Low IQ people who spread around their idiocy on the web.
But Jejemons, too, have constitutional right to free speech and expression that we may run afoul
if we prevent them from speaking and writing the way they do or as annoyed Internet users
proposeban them from the web. All we can do is to make a matinding pakiusap (strong appeal)
to all Jejemons, as language can only be intellectualized by using it, mangyaring gamitin nyo
nang tama ang wika (please use the language properly).
Share this
Reprint this article
Send as an e-mail
Post a comment
Copyright 2010 Philippine Daily Inquirer. All rights reserved. This material may not be
published, broadcast, rewritten or redistributed.
-http://lifestyle.inquirer.net/2bu/2bu/view/20100424-266068/gtJejemons-The-new-jologs
One thing that's recently caught the attention of the local social network zeitgeist is the idea of
"jejemon".
For example, try to understand what the speaker is saying with this line: "e0wSsZz
pOwhhZzmUsZtAhH nUah pOwhHzz kEowHsz." If you can comprehend this, then you're a
better person than I. The name "jejemon" itself supposedly originates from online users' penchant
to type in "hehehe" as "jejeje", supposedly because the letters "h" and "j" are beside each other.
Still, I'm amazed at this spreading online lingo with its own developing subculture (complete
with jeje fashion). Unlike l337 speak which uses ASCII characters instead of Latinate, jejemon
sounds (no pun intended) more like it's phoneme-based with a dash of shape-based letters. I
figure anyone with any interest in linguistics would have enough fodder for research on how the
English language is changing right here, right now, thanks to the encroaching growth of the Net.
Everyone generally agrees, though, that a lot of Filipinos online use this language--but who
exactly? Though the user-sourced UrbanDictionary is pretty harsh on jejemon proponents
regardless of the speakers, some have proposed more clear-headed analyses of those Filipinos
who use this language.
For example, Harvey Marcoleta of the Philippine Daily Inquirer online noted that the lower
economic classes in the Philippines are its main users via his title linking his article to the idea of
"jologs"--though not necessarily stating it out loud.
Vladimier Gonzales is more direct in stating this, though he also noted that the evolution of the
English language in the Philippines is more class-based.(Some commenters have argued that
jejemon is not limited to the poor, as students and faculty members of local prestigious
universities are not averse to using jejemon.)
Personally, I would say given the fact that the Philippines is an English-speaking country, the
language is considered an "elite" one and used primarily by the the educated classes. Maybe
these changes in the English language are just one way for those not well-versed in English--
whether rich or poor--to subvert and own the language.
-http://asia.cnet.com/blogs/the-virtual-eye/post.htm?
id=63018444&scid=hm_bl
By RONALD S. LIM
By MB Graphics
Attachmen
Size
t
By MB 13.29
Graphics KB
Recommended articles
Angat power plant sale hit
WHO vets new diagnostic tests for Malaria
Drilon challenges Palace to reverse Agra decision
Parallel count will only take 3 hours group
BIR: Many bets remiss in filing campaign taxes
Erap confident of victory
Slam-dunking Norwood keys North victory
Govt buying land for embassies abroad
Lady Gagas rep slams plastic surgery rumors
Oyo to wed Kristine this year or next Vic Sotto
Brooke Shields recalls her Filipina nanny and her trip to the Philippines
Verzosa: PNP needs civilian back-up in polls
-http://www.mb.com.ph/articles/254784/how-do-you-solve-a-
problem-jejemons
The jejemon phenom
by Ed Biado
Being oblivious to the rise of the jejemons is like not knowing about the May 10 elections. Yes,
people, the epidemic has reached such proportions that almost all major media outfits have
weighed in. That leaves the D10 no choice but to hop on the bandwagon. So, here, for the sake of
education and humor, are 10 things worth knowing about this hyper-sensationalized viral pop
culture phenomenon:
1. Jejemons are a Filipino subculture consisting mostly of teenagers who have an unusual way of
typing. They are distinguished solely by the way they construct written words and sentences, as
opposed to some beliefs that they actually share similar physical attributes.
2. The word jejemon is a blending of jeje, which is how the expression of laughter, hehe,
would be spelled according to the Spanish language, and mon, probably from demon. or
monster or both.
3. The way jejemons type is similar to the older, more highly evolved English Internet language,
leet, which substitutes the 26 letters of the alphabet with any character or characters found on the
keyboard. In leetspeak, the number 3 may be used in place of the letter E. Leet itself may be
spelled as 1337.
4. What makes the jejemon language, or what some call Jejenese, different from leet is that its
unique orthography is based on how the words sound and not how they look. In this case, hello
is spelled as eow and a variety of similar-sounding derivatives. Another example: like
spelled as lyk.
5. Jejenese also has no regard for capitalization and grammar. Kamusta ka?, Filipino for How
are you? can be expressed as mUhzTah yuHh.., which is read as Musta you? I love you
can be typed as lhAbzzQuUh (Labs ko you).
6. This language has no defined rules and there are countless ways to spell words and sentences
breaking them apart, compounding them, mixing English and Filipino in one thought, adding
one or more letter Z towards the end of a word and adding po, opo (the Filipino words to
signify respect) or a variation in spelling of those two words (pHow, pFu, etc.).
7. This manner of typing probably originated when texting came into existence. People began to
find it tiring to compose complete words and found it easier to shorten them (for example, you
spelled as u). Then came the time when some people believed that accessorizing their text
messages in alternating cases (I tHiNk ThAt...) make them look better. That brings us to today,
a point when the morphology of these texts are virtually incomprehensible to those not versed in
the evolved language and dialects.
8. Because of insufficient knowledge on the phenomenon, the parameters to be considered a
jejemon are still unclear. The levels of jejemonism are still undefined and its difficult to
determine if simply substituting -ate with -8, as in h8 and w8 would make one a jejemon
or one has to be utterly creative and experimental in typing.
9. Contrary to some beliefs, especially those expressed in urbandictionary.com, jejemons are not
of inferior intellect (...jejemons are individuals with low IQ...). They exist in exclusive schools,
science high schools and some of them are even on the honor roll. There is also an inaccurate
generalization that they are jologs (loosely translated as uncool) in appearance, speaking and
dressing.
10. However, there are many who believe that indulging in jejemonism impairs the youths
language skills, especially when used repeatedly in extensive amounts. Jejemons themselves
think its cute. But not everybody agrees, especially English teachers.
-http://www.manilastandardtoday.com/insideLifestyle.htm?
f=2010/april/30/lifestyle4.isx&d=2010/april/30
They have a strange relationship with the caps lock button. Their fascination with the letter Z
borders on the perverse. They like to make awkward contractions (i.e. aq for ako). They also
aspirate their syllables: po becomes poh. It is argued that brevity and convenience is their
rationale for the bizarre spellings. But then again, poh is a letter longer than po. They will
probably be the first to use this icon and LOLZ as certified punctuation marks.
Theyre called jejemons. Theyre basically the species of humanity that types in this charmingly
odd manner, as if a chimpanzee had danced on the keyboard and hit enter:
guyZzZ, dHid yU Miz Mi? kOnTi NLnGz aNd Da CaNdy CutiEzZ iZ VaCkZ! KiTa KitZ zA
StArbuhCkz!
eNkz tO aLL my ZupOrtErZz, and tO aLL mY HaTerz, LiVre KoH KaYoz nG MoCha FraPpez
za Da Port
Unless youve been living inside Ping Lacsons colon, maybe youve read or heard about them
by now.
They have been hailed as the new jologs. But this time, its not really about what theyre
wearing or what theyre listening to or who theyre watching in theaters. What is interesting
about the whole phenomenon is that it is happening virtuallyon blogs, chatrooms, social
networking sites, and even on your mobile phone. And more importantly, it seems to be a
language issue.
As with any linguistic system, the idea is to achieve a certain degree of consistency. At this
point, the decision on whether or not to strike the caps button or when transform the s into a
Z seems like a mere matter of temperament and improvisation. How the jejemon brain works
we have no idea, but maybe its a climactic mixture of the noise that hovers around Internet
gaming cafes, along with the extra ventilation permitted by those oversized shirts and even more
oversized trucker caps perched on their head, and maybe constant bombardment to songs like
this:
Certain websites have enumerated the jejemons supposed lifestyle choices: rap songs made with
tinny synthesizer beats, Dota, Ragnarok, and other online network games, One description of the
jejemon is that he/she inhabits the dark and danky environs of Friendster and Multiply.This
smacks of wrongheaded snobbery. As if being on Facebook and Twitter represents a quantum
leap in intellectual development.
Jejemons have been unfairly disparaged as morons because of their rather eccentric method of
typing. Of late they have been on the receiving end of attacks from supposedly elitist forces on
online social networking sites. People who cannot distinguish between its and its have no
right to look down on jejemons. Even this anti-jejemon site, which is apparently run by people
who skipped the class on apostrophe marks. Also, the high and mighty, who think that reading
the Twilight trilogy lends them a sense of intellectual superiority.
Next Page >> 2 1
Tags: Filipinos, jejemon, jejemons, Jologs, language
Related Articles
Students steal campus scene by wearing "jejeforms"
UP experts pick "jejemon" as finalist for Word of the Year
Nora Aunor can't sing, Noynoy Aquino told to quit smoking + more lowlights
All the President's Men: 10 Cutest Guys in Gloria's Government
10 Quirky Pinoy Facebook Groups
Top of Form
Friend's Name
* required
Friend's E-mail
* required
Message
Your Name
* required
Your E-mail
* required
http://w w w .spot.
Submit
Lourd de Veyra
Bottom of Form
Eduardo
April 29, 2010 at 9:11 pm
Grabe panalo. idol talaga!
jejemon_binay
April 29, 2010 at 9:18 pm
not too long ago you listed ingatz and some other jejemonisms as stupid terms almost worthy of
beheading if somebody was unfortunate enough to use them. oh well.
Gehard
April 29, 2010 at 9:28 pm
Jejemons had been in our surroundings for a very long time. Its just now that theyre becoming
more and more noticed. Perhaps, in the near future, jejemons will rule what could be the
contemporary form of language.
uberVU - social comments
April 29, 2010 at 9:47 pm
Social comments and analytics for this post
This post was mentioned on Twitter by Spotdotph: Lourd de Veyra: Attack, Jejemons, Attack!
http://bit.ly/a9ubR0...
disappointed
April 29, 2010 at 10:23 pm
the jejemon stigma caused a lot of people to revert to normal writing conventions
strangebrew
April 29, 2010 at 10:31 pm
Heil lourd!
Tita Aida
April 29, 2010 at 10:42 pm
The Jejemons are thrown under the EDSA bus in most of the blogs that I visited in the past 24
hours. However, I noticed that the Jejemons are proud to be called as Jejemons but despised
being called Jologs. As the French would say, Vive la difference! LOL
The National Language Institute should not only imprison the Jejemons at Fort Santiago (not
enough cells) but also those who speak colegiala taglish.
One is definitely not cuter than the other. I dont know about you but they are both irritating to
me.
As the new Aling Dionisia (wearing a pair of orange Tory Burch sandals) would say:
Diy are BuTh MerDiRiRs of NaNaY CuRiNgs LaNguIdGe.
Forget about the heavy accent. That we cannot change.
Karla
April 29, 2010 at 11:11 pm
@nG g@L!n6 n@maN f0wxSZ n!t0uH! @j3jejE!
iriscanvas
April 29, 2010 at 11:11 pm
very well said..
hindi ko kinikilingan ang mga jejemon pero may mga kaibigan kasi akong jejemons. at pag
nagsalita naman sila ay normal padin naman. i just think texting is one of their main hobbies na
naging passion, kaya ganun sila kaarte.
yung paggamit naman ng jejeje. makatarungan naman siguro kung hindi qwerty ang keyboard
mo at hindi mo passion ang texting pero natatawa ka sa text ng katext mo. so kung typical
keypad ang cp mo, pag nagtype ka ng hehehe pipindutin mo ang 443443443443. pero kung
jejejeje naman eh 535353. kaya mas convenient. at ang J sa kastila ay katunog lang din ng h.
elle
April 29, 2010 at 11:25 pm
Isang malaking KABOBOHAN ang JEJEMON!!
1 2 3 ... 18 Next
Add a Comment
Click here to cancel reply.
Top of Form
Name:
spot@spot.ph
http://w w w .spot.
REPORT ABUSE?
Bottom of Form
-http://www.spot.ph/2010/04/29/lourd-de-veyra-attack-jejemons-
attack/
Share492
As it begins the yearly cleanup to prepare schools for the start of School Year 2010-2011, the
Department of Education is also seeking to cleanse school-age Filipinos of the jejemon"
mentality.
DepEd Secretary Mona Valisno strongly discouraged" young Filipinos from using jejemon
spelling and grammar, especially in popular communication platforms such as text messaging.
Dini-discourage lang namin, pag nagte-text sabi namin kailangan buong sentence at ang
spelling dapat tama (We discourage them from using jejemon language especially in sending
text messages. We want them to use the correct spelling and the entire sentence in sending text
messages)," Valisno said in an interview on dzBB radio Saturday.
She said that communicating in jejemon might cause deterioration of young Filipino students
language skills.
This page requires a higher version browser
The jejemon phenomenon involves the use of different spellings of common words, and is
noticeable not only in text messaging but also in social networking sites.
While Valisno acknowledged some cell phone users alter the spelling of long words to meet the
160-character limit of text messages, she still encouraged young Filipinos to send texts with
properly spelled words.
Meanwhile, Valisno reminded students they will not be allowed to use cell phones while in
school. Bawal din po yan (Cell phones are not allowed inside the school)," she said.
Valisno also encouraged parents to join the Brigada Eskwela" yearly school cleanup this
coming Monday.
Ito na-institutionalize na, sa lahat na iskwela gagawin ang gabay ng community, local residents,
yan ang gagampanan (Brigada Eskwela has been institutionalized. We will clean up public
schools with the help of the local communities)," she said.
Jejetymology
Jejemon's etymology was supposed to have started from online users' penchant to type in
"hehehe" as "jejeje", either because "Jeje" is derived from Spanish, whose speakers denote the
interjection as laughter, or because the letters "h" and "j" are beside each other, and that it is
appended by "-mon" that came from the Japanese anime Pokmon, with "-mon" meant as
"monster," hence "jeje monsters."
Jejemon is a pop culture phenomenon in the Philippines. Jejemons are defined by Urban
Dictionary as those "who has managed to subvert the English language to the point of
incomprehensibility and online lynch squads." LBG, GMANews.TV
Share492
-http://www.gmanews.tv/story/191566/deped-seeks-to-purge-
schools-of-jejemon-mentality