Entrepreneurship
Entrepreneurship
Entrepreneurship
ENTREPRENEURSHIP
Learning Objectives:
Core competencies
Initiative
Perceiving opportunities
3
4
Persistence
Information gathering
Entrepreneurial activities
Does things before asked for or forced to by events and acts to extend the
business to new areas, products or services.
Identifies business opportunities and mobilizes necessary resources to
make good an opportunity.
Takes repeated or different actions to overcome obstacles.
Consults experts for business and technical advice. Seeks
Commitment to contractual
obligations
Efficiency orientation
Planning
Problem Solving
10
Self Confidence
11
Experience
12
Self Critical
13
Persuasion
14
15
Assertiveness
16
Monitoring
17
Credibility
18
Concern
welfare
19
Impersonal relationship
20
21
Concerned about the image of his products among consumers and does
everything possible to establish a niche for his products in the market.
Aware of personal limitations but tries to improve upon by learning from his
past mistakes or experiences of others and is never complacent with
success.
Persuades customers and financiers to patronize his business.
for
employee
6. Qualification
Entrepreneur
Manager
The main motive of an entrepreneur is to Main motive of a manager is to render
start a venture for his personal gratification. services in an enterprise already set by
someone else.
Owner
Servant
Assumes risk and uncertainty
Manager does not bear any risk involved in
enterprise.
Profits, which are highly uncertain and not Salary which is certain and fixed.
fixed.
Entrepreneur himself thinks over what and A manager simply executes plans prepared by
how to produce goods to meet the changing the entrepreneur.
needs of the customers. Hence he acts as
innovator / change agent.
An entrepreneur needs to possess qualities A manager needs to possess distinct
and qualifications like high achievement qualifications in terms of sound knowledge
motive, originality in thinking, foresight, risk- in management theory and practice.
bearing ability etc.
Freedom to work.
Satisfaction of being own boss.
Power to do things as he likes.
Rewards of ownership and retirement assurance.
Respect of family and friends.
(a)
(b)
(c)
(d)
(e)
Estimating man power requirement for short term and long term.
Laying down the selection procedure.
Designing scheme of compensation.
Laying down the service rules.
Designing mechanism for training and development.
in
of
of
of
5.10 ULTRAPRENEURS
Through the entrepreneurship has been there for a long time, its performance
and execution evolve with the prevalent economic conditions of the day. The
entrepreneurs of the 90s are a different breed in relation to their immediate
predecessors from the 80s. Thus, the path of successful entrepreneurship is ever
changing as the art and science of entrepreneurship, is taking a new colours.
Now-a-days new products and services are conceived, created, tested, produced
and marketed very quickly and with great speed. Therefore todays
entrepreneurs need to have different mindset about establishing and operating a
company. This mindset is what is called ultrapreneuring.
Table 5.3: Difference between entrepreneurs and intrapreneurs
1. Dependency
Entrepreneurs
He is independent in his operation.
Intrapreneurs
He is dependent on the entrepreneurs i.e.
owner.
He does not raise funds for the organization.
ENTREPRENEURSHIP
ENTERPRISE
PERSON
PROCESS OF ACTION
OBJECT
Entrepreneur
Person
Organizer
Innovator
Risk-bearer
Motivator
Creator
Visualizes
Leader
Imitator
Entrepreneurship
Process
Organization
Innovation
Risk-bearing
Motivation
Creation
Vision
Leading
Imitation
period helped artisan industries to flourish. The handicrafts industry of the time
was basically skill based and started as tiny sector.
The population in India grew in the middle age and spread to the full
geographical area. The local kings gave patronage to the handicrafts, silk,
cotton-ware and development of other cottage based industries for consumption
of higher section of the society. The development of agriculture products like
spices, Ayurvedic medicines also flourished in some parts of the country and
started export them. Spices from kerala, Corah from Bengal, Shawls from
Kashmir and Banaras, brass and Bidriware, Silk from Nagpur and Mysore enjoyed
prestigious status in international market till earlier years of 18 th century. The
craftsmen gathered together in halls, which were called Karkhanas.
Unfortunately the prestigious Indian handicrafts industries which were basically a
cottage and tiny sector declined at the end of 18 th century, because of the
following reasons.
1 Disappearance of royal patronage to the handicrafts
.
2 Lukewarm attitude of British colonial towards Indian
. crafts
3 Imposition of heavy duty on imports of Indian crafts
.
4 Low priced British made goods
.
5 Changes in the tastes and habits of developing Indian
. citizens etc.
In other words East India Company handicapped Indian cottage and tiny sectors.
The company injected various changes in the Indian economy by exporting raw
materials and import of finished goods in India. Parsis established good report
with company. The company established the first shipbuilding industry in Surath
and from 1673 Parsis started manufacturing vessels for the company. In 1677
Manjee Dhanjee was given the contract of building large gun-powder-mill in
Bombay. In 1852 a Parsi foreman who was working in the gun factory started
steel industry in Bombay. That is to say East India Company made some
contribution toward entrepreneurial growth in India.
The actual emergence of manufacturing enterprise can be noticed in the second
half of nineteenth century. In 1854 Cowasjee Nanabhoy started textile mill at
Bombay, R. Chotelal started textile mill in 1861 in Ahamdabad, and in 1880
Nawrojee Wadia opened a mill in Bombay. Jamshadjee Tata established first steel
industry in 1911. Though late, other commercial community namely jains,
vaishyas changed their attitude from commercial entrepreneurship to industrial
entrepreneurship.
The swadeshi campaign provided a seed bed for inculcating and developing
nationalism in the country. Jamshadjee Tata was influenced by this and named
his first mill swadeshi mill and Krishna in its advertisement made the appeal
our concern is financed by native capital and is under native management
throughout.
After the first world war the Indians agreed to discriminating protection to
certain industries and made companies should be registered in India with rupees
capital and have a proportion their directors as Indians. These measures helped
in establishing and extending the factory manufacturing in India during the first
four decades of 20th century during which the relative importance of Parsis
declined and Gujaratis, Marawaris, and Vaishyas gained their importance in
Indias entrepreneurial scene.
The emergence of managing agency system triggered Indian entrepreneurship.
In 1936 Carr, Tagore & Co assumed the management of Calcutta steam tug
association. Dwarakanath Tagore encouraged others to form joint-stock
companies in which management remains in the hands of firm rather than
individual. The European management agency houses, after East India
Company losing its monopoly entered business, trade and banking. It is stated
that the managing agency houses were the real entrepreneurs and these agency
houses emerged to overcome the limitations imposed by shortage of venture
capital
and
entrepreneurial
acumen.
Entrepreneurship
during
postindependence: In 1948 Indian government came forward with the first Industrial
policy, which was revised from time to time. The government identified the
responsibility of the state to promote, assist and develop industries in the
national interest and recognized the role of private sector in accelerating
industrial development.
The government took three important measures namely:
1. To maintain a proper distribution of economic power between private and
public sector.
2. To encourage industrialization from existing centres to other cities, towns and
villages.
3. To disseminate the entrepreneurship acumen concentrated in a few dominant
communities to a large number of industrially potential people of varied social
state.
To achieve this, government accorded emphasis on development of small
scale industries in the country by providing various incentives and concessions in
the form of capital, technical know-how markets and land to the entrepreneurs in
the potential areas to remove the regional imbalances in development. To
facilitate the new entrepreneurs in settings up their enterprises, Government
established several institutions like Directorate of Industries, Financial
Corporations, small scale industries corporations, small industry service
institutes etc. Because of this small-scale units emerged very rapidly and their
number increased from 1,21,619 in 1966 to 1,90,727 in 1970. There are also
examples that some entrepreneurs grew from small to medium-scale and from
medium to large scale manufacturing units during the period.
With the invention of digital computer, information technology era started
in 1970. IBM was one of the pioneers in this field. The software developments
created new opportunities and the service industries started growing faster than
manufacturing industry after 1980. The high growth of new industries also had
high risks. The new top rated entrepreneurship opportunities arose such as
communication, food services, entertainment, merchandising, cosmetics, and
apparel with the electronic communication reducing the distances to a Global
Village. The market size is growing and the entrepreneur has to benchmark
himself with the global standards.
new
opportunities
through
new
Chapter Summary
An entrepreneur is a person who buys factor services at certain prices with a
view to selling its products at uncertain prices. Entrepreneur is a dynamic agent
of change. An entrepreneur is a person of telescopic faculty, drive and talent who
perceives business opportunities and promptly seizes them for exploitation.
Entrepreneur needs to possess some core competencies like innovative,
perceiving opportunities, persistence, information gathering, concern for quality,
planning, problem solving etc. a clear distinction can be made between an
entrepreneur and a manager. An entrepreneur has to perform various functions
like idea generation, determination of business objectives, raising of funds,
procurement of machines and materials, market research, deciding forms of
ownership, recruitment of man power etc. entrepreneurs can be classified based
on various factors. Intrapreneurs take the responsibility of innovation.
Entrepreneurship is purposeful activity of an individual or a group of
associated individuals, undertaken to initiate, maintain or earn profit by
production and distribution of economic goods or services. It is an act of starting
and running an enterprise. Entrepreneurship is as old as ancient history itself and
dates back to pre-Vedic period when Harappan culture flourished in India. The
artisans and royal patronage of Indian kings have contributed for the
entrepreneurship in the early ages of Indian history. East India Company
handicapped the Indian tiny and cottage industries. Later Parsis, Jains and
Vaishyas have contributed for the growth of entrepreneurship. The managing
agency system and the Swadeshi movement have contributed for the growth of
entrepreneurship in India.
After independence, the Government of India has taken measures for
growth of industries through her Industry Policy Resolutions. There are many
barriers to the entrepreneurship. They may be lack of viable concept, lack of
market knowledge, lack of skills, lack of seed capital etc.
QUESTIONS