Chapter 1

JAMMU KASHMIR AT GLANCE

Jammu and Kashmir is the sixth largest State in India including the area occupied by
Pakistan and China. Jammu and Kashmir is also known as Paradise on Earth and also
known as most important tourist destination of the world. It consists of three regions
Jammu, Kashmir and Ladakh with population of 1.25 crores as per census 2011
The Crown of india lies in the extreme north of the country and shares international
boundary on three sides with China, Akghanistan and Pakistan. It is bounded in the south

by Himachal Pradesh and Punjab. The mountainous state is blessed with lofty snow called
pikes, deep gorges, Glaciers, lush green meadows and verdant villages full of chinar trees,
beautiful silvery lakes, charming flora and fauna, making it a paradise on earth, it is an
excellent base for leisure and adventures holidays amidst breath taking scenery. Jammu
and Kashmir has a very rich history and distinct culture where people of all faiths live in
perfect harmony and has some of the most scared temples, mosques, monasteries and
caves. Kashmir handicrafts are well known all over the world. The ancient tradition of
crafting paper Mache, wood carving, carpet and shawl making etc generates substantial
amount of foreign exchange. A visit to this paradise resplendent in nature glory will remain
long in the memory of the visitor.

CHAPTER- 2

TOURISM IN JAMMU AND KASHMIR

Jammu & Kashmir with its vast potential and growing economy has immense potential for
the sustenance of the tourism industry. Tourism has historically remained an instrument of
economic growth in the State of Jammu & Kashmir and has contributed a lot in developing
the economy, particularly in Kashmir Valley and Ladakh. This sector has given jobs to a
large number of people and generated economic activities especially in the tertiary sectors.
Its impact is visible in service industry sectors of the State such as transport, hospitality,
horticulture and small scale industry.
The tourism activities at a particular place are directly related to the arrival of tourists at that
place. The more the arrival, the more economic activities get generated and make impact
on the related sectors accordingly. So it is imperative that while studying the impact of the
tourism sector on the economy of the particular regions, trends in tourist traffic needs to be
analyzed vis-a-vis spending by the tourists. Tourist expenditure generates multiple effects
on the service sector such as agriculture, horticulture, poultry and handicrafts.
Jammu & Kashmir is an important tourist destination and has been a place of attraction for
tourists since centuries. The lush green forests, sweet springs, perennial rivers, picturesque
alpine scenery and pleasant climate of Kashmir valley, has remained an internationally
acclaimed tourist destination, whereas Jammu region is attracting a large number of pilgrim
tourists and the important destination has been Shri Mata Vaishno Devi Shrine at Katra.
Ladakh region, the moon land has been a much sought-after destination, especially for the
foreign tourists and is famous for adventure tourism. The tourism tag has always placed the
State of J&K in the limelight at the national level as well as international level. Besides, two
Directorates of Tourism, one for the Jammu division and other for Kashmir division, 19
Tourism Development Authorities for main tourist destinations, J&K Tourism Development
Corporation (JKTDC), Sher-i-Kashmir International Convention Centre (SKICC), J&K State
Cable Car Corporation (JKCCC) and Royal Springs Golf Course, Srinagar are functioning
for the promotion of the Tourism Sector in the State.
The Directorate of Tourism, Kashmir looks after the tourism activities in Kashmir Valley and
Ladakh region and also regulates the tourist inflow and coordinates with the other related
departments. The Directorate has the more important assignment of publicity and marketing

the tourism potential of the State at national as well as globally, besides the huge pilgrim
rush to Shri Amarnathji Cave.
The Directorate of Tourism Jammu takes care of the tourism of Jammu region and mainly
regulates the pilgrim tourism arrivals in the region. JKTDC undertakes commercial activities
like construction of accommodation facilities, running of cafeterias, restaurants and
organization of the food festivals, tours and travel activities in and outside the State.
J&K Cable Car Corporation is responsible for construction of passenger rope ways and
chairlifts in the State. Prestigious project (GulmargGandola) is run by the Cable Car
Corporation and has proved a good earner to the State exchequer and a big attraction for
the tourists at the destination.
The responsibility of the Royal Springs Golf Course Society is to maintain the world famous
Royal Spring Golf Course located in the foot hills of Zabarwan and banks of the Dal Lake.
Golf course attracts golfers from all over the world. It is a stark reality that till late 1980s the
State of J&K used to attract huge number of national as well as foreign tourists, but the
tourism sector received a serious jolt with the outbreak of militancy in the year 1989.
The tourist influx declined considerably upto 2002 during which period the State heavily
suffered in this sector due to militancy related incidents. The tourist rush in the year 1988
was recorded as the highest. The infrastructure created over the years suffered colossal
damage, besides the destruction of the gardens and parks. With the improvement in the
security scenario, the government made all possible efforts and took all possible steps for
the revival of the tourism sector by raising the requisite infrastructure for restoration of the
pristine glory of the places of the tourist attraction.
The tourism department of Jammu and Kashmir under the central of Tourism minister
leaves no stone unturned for the development of tourism in Kashmir. In addition to this
department J.K.T.D.C which was established on 13-02-1970 takes major steps for the
promotion of tourism in Kashmir. The Jammu and Kashmir Tourist Development Corporation
shortly known as J.K.T.D.C was established on 13-02-1970. It is a company of J and K govt.
which is fully owned by the Government. Following are the main objective of J.K.T.D.C:
1:- To run, manage and administer govt. hotels properly on smooth lines.

2:- To cater establishment for proper promotion of tourism in the state.

3:- To provide best services to guests who visit Kashmir in every season.
4:- To provide best transport facilities to tourists.
5:- To take major steps for the safe guard and comfort of the tourists.
The J.K.T.D.C has accommodation capacity of 2200 beds per day. It runs 37 restaurants
and a cafeteria across the state the corporation has also a fleet of vehicles. All the vehicles
are luxury and cater to transportation of the tourism.
6:- To invite tourists from all over the world to visit Kashmir which adds the income of the
state and removes the worriers of unemployment problem.

Chapter 3

POTENTIAL OF J&K TOURISM.

Scope of tourism in j&k is better than many states of the country. There are
many factors responsible for the huge potential tourism in J&k.
1. Kashmir has a number of water bodies that can be used for transportation
purpose,
2. J&k is well known destination fpr its great hospitality, rich cultural heritage
and scenic beauty.
3. J&K is a suitable destination for several other types of tourism which are
yet to be exploited like Adventure tourism, Medical tourism, Eco tourism,
Polo tourism and leisure tourism.
4. Handicrafts of J&K like Pashmina shawl & paper machie is famous in the
whole world. J&K is also well known for its cricket bat industry.
5. Famous Kashmiri cuisine, Wazwan with its unmatched taste is a source of
attraction to every tourist, visiting the state.
6. The local residents of J&K have lot of experience in tourism related
activities
It is evident that J&K tourism has vast potential by looking through the
prism of strengths which can out way the weakness like unexplored destinations,
low govt. Spending, poor infrastructure and security concerns provided the
strengths and opportunities are properly maintained.

Chapter 4

CULTURAL TOURISM IN KASHMIR J&K

Jammu and Kashmir has a unique cultural blend which makes it different from the
rest of the country. The culture of J&K is comprehensive of customs and practices
of its three distinct regions, Kashmir, Jammu and Ladakh apart from its
demographical variations, specific cultural diversions of its elements are what
make the culture of Kashmir remarkable. The fair and red people have deep rooted
cultural values which can be seen in the form of their dances and music, festivals,
their arts and crafts and their cuisine all these only highlight the diversities
prevalent in these provinces unity is restored when a common thread of cultural
tradition binds them together thus making it a part of J&K as a whole. Culture of
J&K is interesting reflecting of color, zest, harmony and concord which makes
J&K to stand apart with its distinct features of age old tradition and deep ethnicity.
DANCE & MUSIC: - The renowned folk songs and dances are an integral part of
Kashmir culture. Music and dance are a way of celebrating festivities for the
people of Kashmir.It is fact that the festivals of Jammu and Kashmir present a
multi-dimensional mosaic of Kashmir and its people. This following gives you a
sneak-peak into this festival fervor. Indeed, the rich and deep rooted ancient
tradition of the Indian culture stills retains its place in the heart of Kashmir. The
most popular music in J&K are: ROUF :- One of the most traditional dances of Kashmir is Rouf. This
beautiful dance form graces all the festive occasions, especially Id. The
dance is performed by a group of women facing each other. The simple
footwork of rouf is both a visual as well as an artistic treat.
Bhand Pather :- Bhand pather is a traditional folk theatre of Kashmir,
usually performed in social and cultural functions. A powerful combination
of play and dance, it portrays social traditions and evils,

Hafiza Dance:- Hafiza Dance is a type of Kashmir dance , performed at wedding

ceremonies
Bhand Jashan :- Bhand Jashan is another one of the Kashmiri folk dances,
it is performed by a group of 10 to 15 artists in their traditional style,
alongwith some light music.
ART AND CRAFT:- Kashmiri Pashmina shawl is one of the most popular
shopping item of the state. The shawls are adorned with exquisite embroidery and
are extremely soft. The main types of embroidery done on the pashmina shawls or
Sozni, Papier-mache and aari. Sozni, needlework in a panel on the sides of the
shawl, uses abstract designs or stylized paisleys and flowers as motifs. Namda are
felted rugs that are made by enmeshing wool fibers with water, soap and pressure
and then embroidering the resultant fabric. These are extensively used in Kashmiri
households as an effective and inexpensive floor covering and mattress.
GABBA:- are recycled old woolen blankets that are washed, milled and dyed in
various colours. These pieces are then stitched together backed with waste cotton
cloth. The gabba is then either appliqud or embroidered with crewel work. In the
appliqud type , pieces of dyed blankets are joined together and interspersed with
vividly colored embroidery in geometric and floral interspersed with vividly
colored embroidery in geometric and floral patterns, Although the common layout
is a central medallion placed in a rectangular field which has border, gabba are
made in a variety of shapes and sizes. It is used extensively in Kashmiri
households as an effective and inexpensive floor covering and is also used as a
mattress in colder areas of the state. Today, a chain stitch rug resembling the gabba
has become more prevalent and cushion covers and furnishing fabric have also
been added to the product range.
Kashmir Cuisine (FOOD) :- The Kashmir is not just a paradise for the Tourist
only but also for the lovers of good food. The state offers a variety of exotic
recipes bearing a distinct seal of the state lies in the books of history which speaks
of the invasion of Kashmir by Timur in 15th century AD. This resulted in the
migration of hundreds of skilled cooks form Samarkand to cater to the royal
tongue. The descendants of these cooks gifted the state the unsurpassable tradition
of Wazwan, a multicourse meal served on weddings and special occasions in the

kashmiri tradition, is treated with great respect. Its preparation is considered an art.
Almost all the dishes are meat based (Lamb, chicken, beef) Wazwan is mostly
restricted to the Muslims of Kashmir and they regard it as the pride of their culture
and identity. It is popular throughout the country and served internationally too at
Kashmiri food festivals. Kashmiri Tea :- Nun chai . Traditionally, a good friend of
Nun chai is Chochwor or Tilwor and Lawasa made by kaandur (Baker) can
give a run to the best bagles anywhere on this planet. Highly recommended on a
cold afternoon with the very Kashmiri Somovar Nun chai. List of main dishes
prepared by waza are
1.
2.
3.
4.
5.
6.
7.
8.
9.

Maith maaz.
Rista (meatballs in a fiery red gravy )
Waza Kokur :- Two full chicken cooked whole.
Dudha Ras (mutton cooked in sweet milk)
Rogan Josh (Tender lamb cooked with kashmiri spices)
Tabak maaz (ribs of lamb fried).
Daniwal Korma :- a mutton carry with lots of coriander ).
Aab Gosht :- mutton cooked with milk curry.
Marchawagan Korma :- an extremely spicy lamb.
a. Kabab :- minced meat roasted on skewers over hot coals.
10.Gushtaba (a velvety textured meatball in white yogurt gravy, a specialty)
11.Yakhni (delicately spiced yogurt curry)
12.Dum aelva :-potatoes
13.Kashmiri Kehwa (Herb Tea)

CLOTHES:- Traditional clothing for Kashmir men and women is Wollen tunic
called pheran and womens wear heavily embroidered pheran

Chapter 5

JAMMU AND KASHMIR TOURISM DEVELOPMENT

CORPORATION.

Jammu and Kashmir Tourist Development Corporation was established on 13-021970 as a fully owned company of Jammu and Kashmir government. The objective
of the corporation is to run, manage and administer government hotels and catering
establishment for promotion of tourism and providing best transport facilities to the
tourist. The aim of JKTDC is to provide best possible services/facilities to the
esteemed guest. The tourist facilitation managed by JKTDC is in all the important
tourist destination of Jammu And Kashmir State.
The corporation has accommodation capacity of 2200 rooms and runs 37
restaurants and cafeterias across the state. The corporation has also a fleet of luxury
vehicle which caters the transportation needs of the tourist. JKTDC invites tourist
to Jammu and Kashmir, the crowning glory of India.
The Department of Tourism, J&K is the main developmental, promotional and
regulatory arm of the J&K Government. Its main role comprises of: Overall
planning and execution of schemes for the development, up-gradation and
improvement of the tourism infrastructure in different parts of the State.
Support to the private sector industry in the form of incentives for setting up
various tourist facilities as well as for promotion and marketing of their products
and
services.
Promotion and marketing of various tourist destinations and products of the State.
Regulation of the travel-trade by enforcement of provisions of J&K Registration
of Tourist Trade Act.
The Department of Tourism has Tourist Offices in all the tourist resorts of the
State. In addition, there are 6 promotional offices outside the State, one each at
New Delhi, Mumbai, Ahmedabad, Hyderabad, Chennai and Kolkata. Also, there is
one provincial Director of Tourism each for Jammu and Kashmir Divisions. The
Department also has Engineering Division under its control for the implementation
and execution of various schemes. For formulating and monitoring the plan
schemes, the Department has a Planning Wing and for overall marketing and
promotion the Department has a Publicity Wing.
For safeguarding the interests of tourists visiting Jammu and Kashmir, the State
has enacted a special legislation titled the "Jammu and Kashmir Registration of

Tourist Trade Act, 1978/1982". Under this act, all the Tourist Officers posted in
different resorts have been vested with special powers as Prescribed Authorities to
register and regulate the tourist trade in their respective areas of jurisdiction, and to
look into complaints from tourists visiting the State, the Department has an
Enforcement Wing headed by a Superintendent of Police on deputation from the
Police Department who is designated as Deputy Director Tourism (Enforcement).
For cases requiring prosecution, written complaint of a tourist is admissible as
evidence even if he may have left the State.
The commercial activities in the tourism sector from the Government side are
looked after by a public sector corporation, Jammu and Kashmir Tourism
Development Corporation (J&K TDC). It operates and manages Government
accommodation in Tourist Centres at Srinagar and Jammu, and the Tourist
Complexes, Hotels, Tourist Bungalows in various resorts. The Corporation also
runs a Travel Division, which organizes package tours to various parts of the State
and also arranges transport facilities for the tourists.
Other related organizations of the Tourism Department are the Jammu and Kashmir
State Cable Car Corporation (J&K CCC) and the Sher-e-Kashmir International
Convention Centre (SKICC).
During September 2014 floods, some properties of the corporation also got
severally damaged like TRC Srinagar, Hotel Heemal, Hotel Lalarukh, Nehru Park
and Civil Secretariat Canteen. Due to dedication of employees and liberal funding
by the govt.the corporation was able to restore the glory of these damaged units in
a record preserved before onset of the tourist season and made them functional in
all respects.

Staff Strength

TOTAL STRENGTH

1050

REGULAR EMPLOYEE
DAILY RATED/ CONSOLIDATED

696

179
CASUALS
25

FINANCIAL STATUS
Revenue/Expenditure for the last three
years
Year Revenue

(in

Expenditure

lack)

lacks)

2012-

3644.75

Profit

3616.71

28.04

(in

13
2013

4053.07

4000.91

-52.16

14
2014

5228.20

5091.59

136.61

15

List of Hotels and resort run by J.K.T.D.C

Hotel Heemal Srinagar

JK Tourism Heemal is a hotel situated on the bank of Dal Lake

in Srinagar facing the lake. The hotel is situated on Boulevard
Road overlooking Dal Lake offering comfortable rooms and a
restaurant. It is one of the two places in Srinagar where there is a
liquor shop attached (otherwise hotels in Srinagar do not serve
liquor).
Hotel Kashmir Residency

15 Kms away from Srinagar International Airport, this hotel is right in

the heart of Srinagar just 1.5 Kms from the historical Lal Chowk.
Tourists can avail all sorts of facilities here.

Hotel Kongposh, Srinagar

Hotel Kongposh is a budget hotel in Srinagar with best in class

accommodation and conference facilities. This majestic hotel is situated
at TRC (Tourist Reception Centre) Srinagar just 15 kms the Srinagar
International Airport.

Resort Cheshmashahi Srinagar

JKTDC Cheshmashahi resort is categorized as standard lakeside

Bungalow. JKTDC Cheshmashahi resort is set of cottages near
Cheshmashahi Mughal Garden overlooking Dal lake at a distance.
JKTDC cheshmashahi hostel is recommended for the family travelers
for well priced.

ARU ECO RESORT, Pahalgam

Aru eeco resort is a camping place at aru . It provides tent

accommodation to the guest for camping tucked in avalley, 13 from
away from phalgam. Aru is adreamdestination and a base camp for
number of treks in himalays ment for adventure enthusiasts.

Hotel Alpine, Sonmarg

Package offered by JKTDC

Kashmir Retreat 5N/6D
(1st September to 15th November)
Package Cost

Group strength
2
4
6
8
10
12

Premier
36000
51000
66000
90000
105000
112000

Standard
32500
44000
55500
76000
87500
99000

Economy
30000
39000
48000
66000
75000
84000

Amazing Kashmir 5N/6D

(16th November to 14th April)
Package Cost
Group Strength
2
4
6
8
10
12

Premier
31000
41000
51000
70000
80000
90000

Standard
28500
36000
43500
60000
67500
75000

Economy
26000
31000
36000
50000
55000
60000

TOURIST INFORMATION:- J&K Tourism department has established

Tourist office in many place in major towns, where the tourist coaches stop.
Tourists are urged to visit the office for all kinds of information and assistance and
for the latest information on trekking, hiking and other recreational activities in
Pahalgam. They should make it a point to enquire from the Tourist office whether
one should proceed on a particular trek or not.

Chapter 6
ECONOMY IMPACT OF TOURISM
Tourism has played an important role in the employment generation from past with
a great potential to increase it further in the coming decades. Wilson and John 2001
in their study found that tourism provided income and employment opportunities to
the local people in rural areas. J&K possesses lot of tourist attractions in the form
of Pilgrimage, leisure, Heritage and Eco-tourism with enormous scope to transform
the whole economy as a tourist driven economy by providing jobs. As per World
Travel and Tourism council (WITC) estimates, an investment of 10 lakh in travel
and tourism industry will generate about 90 jobs which are much higher than its
competing sectors like Agriculture and Manufacturing which generate 45 & 13
jobs per 10 lakh respectively. Tourism in J&K is a multi segmental industry by
providing different types of jobs like hotel managers, guides, tour operators, chefs
etc which further strengthens the J&K economy by increasing income and standard
of living of the people.

Tourism and income generation:Tourism industry in J&K is also of much significance in the sense that J&K is
considered as one of the industrially backward states of the country. Apart from
Agriculture, tourism industry is the most popular source of income in J&K R.
Dube (1987) in his study confirmed that tourism contributes to better income
generation.

Revenue Generated by J&K Tourism Development Authorities:The revenue generated by J&K Tourism Industry is not upto the mark from last 2-4
years but it can be expanded through proper maintenance of the existing sites and
development of new unexplored tourist sites, paving way for better standard of
living and thus making environment conducive for tourists. On the basis of number
of domestic tourists, J&K is ranked 15th and has attained 19th position in case of
foreign tourist that the amount revenue generated by tourism mainly in the form of
Taxes, Foreign exchange, Export earnings in more that Rs.3000 crore (Expert
Group Reprot 2011, GOI) and contributes about 15% -20% to the State Gross
Domestic Product (SGDP) Choudhary, 2002) which is expected to rise further
provided the situation in Kashmir remains normal. Jammu , Kashmir and Ladakh
are experiencing the stage of boom from past few years with Jammu region having
the highest share among the three because of the Vaishno Devi Yatra which
generates about Rs 475 crore annually to Katra economy. This trend is believed to
continue with an expectation of crossing the mark of 20 million till 2020 as
projectd by Santek Consultants pvt ltd New Delhi.
Tourism and infrastructure Development:Tourism and development of infrastructure are interrelated sectors in the sense that
better infrastructure, will provide the way for more tourism related activities. Lack
of infrastructure is among the main causes of underdevelopment of tourism (A.K.
Bhatia, 1997). Development of infrastructure includes good infrastructure
facilities, better sanitary conditions and more intake capacity during peak seasons
and proper human resource development.
Projection of infrastructure requirement in J&K.

Year
Hotels
Guests Houses
Transport (Buses Taxis)
2015
1715
1607
38178/16226
2020
3018
3023
60462/25697
Apart from the requirements shown above, it is essential to put more stress on the
maintenance of existing tourist spots because tourists are attracted to a particular
place only if they feel that the arrangements being made at a tourist destination are
sufficient to satisfy them.

Chapter 7

Suggestions & Conclusions.

1. Necessary steps should be taken to start water Transport in Jhelum, Dal,
Wullar and other lakes for the benefit of local as well as tourist.
2. We can use the water transport for cargo transport passenger transport and
sightseeing for tourist and this will generate new avenues of employment
and help in reducing the rush on road Transport.
3. It will be good step if a plan is envisaged to start the water transport from
Khanabal Anantnag to Srinagar in Kashmir.
4. The first and the foremost thing in this regard would be to have a well
documented tourism policy because J&K does not have a tourism policy
which should give equal rights to all the stake holders involved in tourism
related activities like local people, private sector and NGOs.
5. As tourism is mainly a private sector driven industry, it is important for
Jammu & Kashmir government to act as a facilitator and not a regulator with
respect to tourism.
6. Infrastructure development with regard to tourism is lacking, we do not have
enough space in hotels and resorts to handle the tourist rush in peak seasons,
transport facilities are meager and sanitary conditions are pathetic. So there
is a need for proper maintenance and development of roads /infrastructure in
J&K.
7. Institute of Hotel Management (IHM), Srinagar , playing a crucial role in
imparting training to the local residents and hence enhancing their skills
which matchup with international standards, There is a need to open more
such institutions which will provide proper training to the local people

engaged in tourism related activities like guides, tour operators and chefs etc
so that they may be better equipped in handling tourist inflow.
8. There are number of unexplored tourist destinations in J&K because of
which it is also known as PARADISE ON EARTH. Such new unexploited
attractive destinations need to be explored more and more.
9. J&K tourism needs enough measures to provide proper security to tourist so
that a sense of safeness will be felt by the tourist.
10.J&K is one of the best destinations with regard to some new areas which
include Adventure tourism, Medical Tourism, Polo tourism etc which needs
to explored and thus giving a new sense of hope to tourism.
11.Most of the tourist destinations with lot of tourist potential are occupied by
armed forces thus incurring a heavy loss on govt. exchequer and
environment. State should make sure that such tourist spots are not misused
at any cost by anyone.
12.State should take steps to revive the traditional Handicrafts sector via new
innovative methods which will regain its old reputation in the international
arena.
13.All the new projects, having an impact on tourism and environment should
be carried out in a sustainable way without damaging the fragile ecology of
the state.

CONCLUS ION
It is evident from the above summary that tourism has been an important source of
economic development for J&K economy from over several decades and will
continue to be a significant contributor in future also because of the changes taking
place on both demand and supply sides. Supply side changes are due the growth of
new areas like Adventure tourism, Science tourism, Spiritual tourism and Medical
tourism. Moreover the factors which increases its scope from demand side include,
change in the standard of living, rise in disposable income, late marriages, long
leisure time and better education. Owing to the growth of tourism industry in J&K,
economic parameters like employment, income, infrastructure and competition will
improve, leading to the entry of new products in the market and thus resulting in
better services and more satisfaction to the people of the state as whole. This will
be possible only if the situation in the state remains normal and the organizations
mainly responsible for the development of tourism like, Jammu and Kashmir
Tourism Development Corporation (JKTDC) and Directorate of Tourism
Jammu/Kashmir are able to identify new tourist destinations, beautify and maintain
the existing attractive tourist spots by providing better and affordable facilities to
the visitors in the form of good infrastructure, better sanitary conditions, decent
entertainment avenues and proper security measures which are presently lacking .
While several plans and programmes have already been framed for tackling these
challenges, successful implementation would be critical to accelerate them. All the
stakeholders whether from center or state should work in a coordinated manner and
effective measures need to be taken in exploring strengths and reducing
weaknesses, thus providing new opportunities to the state in becoming an attractive
tourist destination all over the world.

References
Ahmad, IM & Hussain, NA 2011
Jammu and Kashmir Tourism Development corporation.
An introduction to tourism (N.Jaya Palan)
Kashmir first Vol II. A collection of commentaries environment and Tourism.
Tourism Industry in Kashmir (A.K Raina)
Magazine. (the Kashmir walla, Kashmir observer)
Daily News Paper (Greater Kashmir Kashmir uzma, rising kashmir )
Research papers and Journals etc.
www.indiatravelite.com
www.jktdc.co.in
www.tripadvisor.com