Feasibility Business Study Mie Nyontek

FEASIBILITY BUSINESS STUDY
Mie Nyontek
Dony Hidayat Istiarizqi

120310110226
Muhammad Genzu Nandiro
120310110174
Introduction
Mie Nyontek engaged in culinary products such as food and
beverages. that superior products, namely processed foods such as
noodles are similar to instant noodles. Not only is similar to the
book, but the noodles cheat have a secret recipe that can add a
delicious flavor in favor meal. with unique products can attract
customers in order to try and become our regular customers. not
only shaped products noodles, Mie Nyontek has a menu of food and
drink that is ready to pamper its customers.
Bandung is a place rich in culinary field; therefore we chose to
manufacture products in the field of food and beverage. Most people
come from outside the city of Bandung that settled in Bandung such
as students and workers who annually changed every population.
Mie cheating has a product that can be danced attention unit and its
customers. Bandung society has many university and college
students who tend to choose to eat at the noodle shop due to
economical. Process to provide to customers fast because only
instant noodles.
Vision and Mission

Vision
To become the leading noodle shop in Bandung
Mission
To provide an Indomie noodle as exactly as shown in the warp

To provide tasty food with reasonable price
Project Background
1. Name of Company
MIE NYONTEK
2. Field of Business
CULINARY
3. Types of Products /
Services
FOOD, DRINK
4. The
Address
JALAN AMBON NO 16, BANDUNG, JAWA

BARAT
Company
5. No. Phone / Fax
6. Alamat E-mail
mienyontek@gmail.com
7. Mail address
8. Legal Entity
9. Certificated Number
10. N P W P
11. Standing Start
2 APRIL 2014
Products offered by " Mie Nyontek " is essentially an instant

noodle. However, the added value that is owned by the "Mie
cheating" is serving instant noodles according to that of the
wrapper. Other that, customers are also challenged to choose the
level of spicy noodles. Spicy level is obtained from a secret spice
blend that has been developed over two months.
ORGANIZATION STRUCTURE
Company Policies
In the process each job has a responsibility in the field.

Shareholders have the same rights of ownership of assets and
make decisions.
Shareholders are entitled to see the transparency of cash flow
in the can in the company.
Companies conduct an audit within 1 week in Friday for the
future progress of the company.
Security Measures
For security and comfort in the company, the company makes in

security rules, it is:
Only manager and employee store who have the key store
Buy goods with supplier for to ensure foodstuffs are purchased
in accordance with the needs of production.
Income and outcome by financial managers
every morning and closed shop inspection of materials and
finances
Policies on Day of Work
employees work 24 days per month (including taking 2 days
off per month)
employee work 11 hours everyday ( 9am-20pm)
Operational and finance manager work 2 hours before closing
store to inspection goods and to see the financial report.
Work schedule
9-10am preparing foodstuffs and goods for sale and cleaning
shop
16-17pm work breaks
19.30-20.00pm Cleaning food stuff and preparations for
closing.
Employee Benefit
If exceeded sales targets in a day, employees get a bonus
money.
Employees are given money daily, weekly and basic salary
every month.
Seminar/Trainings
Workers are trained to respond to customers from making

products and delivering on customers with standard operating
job that we created.
Employees in training in 1 month by internal management
Training occurs if there are new employee and new menu
market analysis and marketing

PRODUCT
The products offered by MIE NYONTEK are basically instant
noodles. However, the added value that is owned by MIE
NYONTEK" is present instant noodles as it is on the wrapper.

Customers are also challenged to choose the level of spicy
noodles. Spicy level is obtained from a secret spice blend that
has been developed over 2 months. in addition, we sell a wide
variety of other foods, such as fried rice
Target Market Segments

Customers are individuals between the ages of 12-50 years with
varied backgrounds such as family, school teenagers in junior high
school, high school and college as well as an office employee. With a
sales area that was in the neighborhood and the schools located in
the back office, the market segmentation becomes very varied. Its
location is also located near tourist shopping area (Jalan Riau)
makes the scope of the market will not fade when the holiday
season.
TREND MARKET DEVELOPMENTS
After doing a thorough market analysis, it is believed that sales per
day will peak at least 20 dishes. By the time the sale of 26 days per
month, you can bet the demand for the product per month will
reach 520 plate and at least 425 plates. For drinks, each purchase
can be ascertained noodle products the customer will buy a drink.
But with spicy level marketing system, it is predicted that 35% -50%
of the customers will buy more drinks. It is predicted sales will reach
600 glass beverage and at least 500 cups
image of menu
SALES PROJECTION
900
800
700
600
500
400
300
200
100
0
MA KA NA N
APRIL
MEI
MINUMA N
JUNI
JULI
AGUSTUS
SEPTEMBER
This projection is obtained by calculating the minimum sales per

day, 20 plates, combined with analysis of the market at a certain
period. The increase and decrease that occurs is the result of a

thorough analysis of the scope of the nearest market.
SWOT analysis
Strength
a unique look because the product same with that wrapper.

Prices affordable by all segments of the market.
Quickly served for making product to customer.
Hygienic in make the product because this is food and drink.
Have cozy place .
Weakness
Many competitors around there place
has many shops selling noodles
no service delivery
Opportunities
Strategic Place
many are familiar with the product
Hold promotions in the form of price reductions at certain
times
Threats
Competitive price competition
High inflation makes the number of customers decreased
Intense competition because of the many restaurants or
restaurants serving similar food
Marketing Strategy
I.
PRODUCT DEVELOPMENT
After 5 to 6 months their business, we will be launching
several new products. Compounding each seasoning is
needed to make this product has been compiled since 7
months before the launch by giving some samples and
questionnaires to several customers to determine customer
acceptance of new products
II.
PROMOTIONAL ACTIVITIES
In the promotion will be implemented in two phases. The first
phase carried out when opening. Will be implemented for
distributing flyers and banner About a tavern in the area to
reach customers in the shop area. In the second stage, after
the shop open for 2 to 3 months, the marketing will utilize
social media to reach customers from all over Bandung. By
cooperating with the renowned social media accounts such as
@infobdg, certain customers will rise higher
III.
PRICING STRATEGY
In pricing, the price of food will start at a price of up
Rp.11.000,00 Rp.7000,00. This price will attract customers
more quickly and simplify the marketing process. After walking
2 to 3 months, the price will be increased by Rp.1000,00.
While, for the price of drink would use marketing techniques
"jumbo" at a price that will give a profit in the range of 6-10
times. (4500-5000 price with the price of a drink regular 25003000)
BUSINESS RISK ANALYSIS
- Possibility of greatest risk in this business lies in the position
of the shop mienya. This has become one of the drawbacks is
capable of resulting in sales being very dependent on the
surrounding environment.
- Status businesses still do not have a brand image. This will

make this effort pressured by other businesses that are in the
same market.
- Businesses will be executed early April will hit obstacles
when entering the National Examination and during vacations.
This happens due to the target market of the region's largest
noodle shop are children who are still in high school and junior
high
ANTICIPATION OF BUSINESS RISKS
Marketing has 4 principles. Price, Product, Place and
Promotion. It can be concluded that this business will have a
weakness for placement but not on Price, Product, and
Promotion. Then to anticipate needs:
- By providing a relatively cheap price for a meal during the
early months of the business operation to entice customers
with products offered. But to increase sales profit, drinks will
have a price that will give 6-10-fold advantage. This will
greatly help introduce the concept of noodle shops to its
subscribers effective and efficient
- By giving the product a different value in the eyes of society.
Every instant noodle shop in Bandung always offers variations
of eggs, corned beef, meatballs, sausages and even cheese.
This will certainly give saturation in the market. By utilizing
the concepts of instant noodles are served in accordance with
the appearance of the wrapper, it will attract the attention of
customers who started to saturate. However, the concept of
instant noodles are served in accordance with the appearance
of the wrapper is not new in Indonesia. Therefore, to provide
greater differentiation, created the one-level concept spicy.
- By developing the region through a variety of media
promotion possibilities. This is very important because, not
many people know that the real "cheating Mie" located on the
Ambon is located close to area shopping Jalan Riau. Then by
using media such as flyers, "Mie cheating" will be able to
attract more customers.
Production And Financial Feasibility Study
Product : Food and beverage
Business Proses
Capital Requirements
Socio Economic Feasibility
Social Desirability
Taxes Incentive from government
Population growth in Bandung

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FEASIBILITY BUSINESS STUDY

Dony Hidayat Istiarizqi

Vision and Mission

To become the leading noodle shop in Bandung

To provide an Indomie noodle as exactly as shown in the warp

JALAN AMBON NO 16, BANDUNG, JAWA

5. No. Phone / Fax

11. Standing Start

Products offered by " Mie Nyontek " is essentially an instant

In the process each job has a responsibility in the field.

For security and comfort in the company, the company makes in

Workers are trained to respond to customers from making

market analysis and marketing

NYONTEK" is present instant noodles as it is on the wrapper.

Target Market Segments

This projection is obtained by calculating the minimum sales per

period. The increase and decrease that occurs is the result of a

a unique look because the product same with that wrapper.

- Status businesses still do not have a brand image. This will

Socio Economic Feasibility

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