Evening MBA Course Outline Business Communication
Evening MBA Course Outline Business Communication
Evening MBA Course Outline Business Communication
Lecture will be the main method of teaching. Use of visual aid like
multimedia, will make lecture presentations effective and interesting.
The techniques of experiential learning like classroom exercises, group
discussion, oral presentations, role playing, etc. will be used to enhance
students participation.
Assignments and case studies will help the students to solve real-life
problems, and develop insights into applied organizational approaches.
8th
9th
10th
11th
12th
13th
14
Topics/Modules
Definition of communication, communication
situation, the communication process, importance
of Business communication.
Principles of effective communication.
Types of communication Formal, Informal,
Upward, Downward, Horizontal / Lateral.
Forms of communication in business Internal,
External and Mass communication.
Media of communication Written, Oral, Faceto-face, Visual and Audiovisual communication.
Barriers to communication -- sender related and
receiver related barriers, situation related
barriers, overcoming barriers.
Developing communications skills in speaking
and listening, speaking styles of speaking,
preparing to speak, how to be an effective
speaker?
Listening -- interrelated activities in listening,
four types of listening, how to be an effective
listener?
Electronic communication Ecommerce and
Internet, EDI, Preconditions for wide use of Ecommerce, Media of computer-based
communication.
Business letters block form, modified block
form, parts of a Business letter, different types of
business letters.
Business letter writing some examples /
practices.
Constricting resume / c.v and also writing
covering letter, exercise / assignment.
Trade circulars, Notice of meetings with Agenda,
Minutes, etc. Presentation of group reports.
Oral Presentation individual.
Course Teacher
Dr. Abdul Awal Khan
Faculty of Business
Studies, BUP.
Text Book
Dr. A.A Khan and Dr.
M.A Taher, Business
Communication and
Report Writing
Reference Book:
Lesiker and Pettit,
Business Communication.