298 - Lakme Fashion Week - Associate Sponsor
298 - Lakme Fashion Week - Associate Sponsor
298 - Lakme Fashion Week - Associate Sponsor
ASSOCIATE
SPONSOR
PROPOSAL
v
Should you invest in a fashion & lifestyle property?
Younger
demographics and
an aspirational
attitude is defining the
future for brands in the
Indian market
- Forbes
INTRODUCTION TO LFW
A
Indias most
Aspirational &
glamorous fashion and
lifestyle event.
A
Premium Designer Shows
New Designer Shows at Talent Box
Designer Exhibition
Designer Previews
Fashion/Art/Conceptual Installations &
Exhibits
Workshops/Seminars with Experts
Parties & Cocktails
Charity & CSR initiatives
Sessions on Make up & Styling
Press Conferences
Venue Information
Grand Hyatt Mumbai is one of
the preferred luxury 5 star
hotels in Mumbai and is
situated conveniently in city
center with close proximity to
the Mumbai airports, key
business and entertainment
districts in Mumbai.
SHOWCASING
ICONIC
INDIAN FASHION
LFW ICONIC
DESIGNERS
To The World
A
MANISH MALHOTRA
MALINI RAMANI
NAEEM KHAN
ROHIT BAL
ARJUN KHANNA
RITU KUMAR
VIKRAM PHADNIS
SABYASACHI
NAMRATA JOSHIPURA
ANAMIKA KHANNA
ANITA DONGRE
WENDELL RODERICKS
TARUN TAHILIANI
NEETA LULLA
MANISH ARORA
Fashion Installation
by artist Sayantan
Halder & Amrita
Bagchi
Jane Dia
Tata Nano
Awesomeness caf
WHY LFW?
Gateway To An Aspirational Marketing Opportunity
Ideal platform for brands targeting
young, aspirational,
stylish, tech savvy &
style conscious
demographic
designers
Ground reach:
>20,000 visitors
LFW
REACHMedia reach:
entertainment press
v
+
LFW
ADVISORY
BOARD
A
Narendra Kumar
Designer
Alka Nishar
Owner AZA
Nishat Fatima-Editor,
Harpers Bazaar
Sabyasachi
Designer
Pradeep Hirani
Kimaya Owner
Manish Malhotra
Designer
Purnima Lamba
Anamika Khanna
Designer
Saket Dhankar
Head of Fashion -IMGR
Sangita Kathiwada
Owner, Melange
Rohit Bal
Designer
Mehernaaz Dhondy
Editor, Grazia
Anita Dongre
Designer
Namrata Zakaria
Columnist
Priya Tanna
Editor, Vogue
Gaurav Mahajan
COO Westside
Aishwarya S
Nishat
Editor,Fatima-Editor,
Elle.
Harpers Bazaar
Over 25 events each year showcasing 600+ fashion shows by the worlds best designers
and attracting more than 1.1 million fashion and style editors, retailers, celebrities, style
setters, industry professionals and more
UPSCALE EVENTS
CELEBRITIES
ICONIC DESIGNERS
COMBINATION OF GLAMOUR & STYLE
HIGH END EXPERIENCES
CHRISTOPHER
KANE
BIBHU
MOHAPATRA
NAEEM
KHAN
NAOMI
CAMPBELL
LFW: PR PLAN
Aggressive Event PR
Plan
worth Rs 70 Crore*
More than 1200 Clips in leading newspapers and
Magazines of India
Over 25 Hours of Electronic Coverage on Leading TV
Channels
GQ Che Kurien
Mid day
GENERATE MAXIMUM
MEDIA MILEAGE
THROUGH
ASSOCIATION WITH
LFW
LFW generates detailed write
ups & images in leading Indian
newspapers & magazines
EXTENSIVE
DIGITAL
FOOTPRINT
LFW SOCIAL MEDIA
ENGAGEMENT
A
2.8 Lakh
Followers
2.4 Lakh
Followers
16500
Followers
Portals &Blogs
1,600
Mentions
Website
4000
Followers
Captures Glamour
TREND UPDATES
Backstage happenings
Celebrity
sightings &
designer
BRAND INTEGRATION
AUG 2013
ASSOCIATE
SPONSOR:
RIGHTS &
BENEFITS
Associate Sponsor:
Rights & Benefits
Designer
Collaboration &
Sponsor Show
Sponsor could extend the designer collaboration beyond the Fashion Week to launch
a range of products/accessories, etc. in association with the designer
**Designer collaboration would be a separate commercial agreement between brand and designer
MEDIA INTERACTION
EXCLUSIVE Tanishq
PRESS CONFERENCE
Brand has the right to an special press conference
to talk to media about their new product launches.
Option to invite trade specific media as well.
v
+
Designer
Driven PR
A product launch or a launch of a new collection at Lakm Fashion Week with the
designer and a celebrity (brand ambassador)
Done successfully in the past by various brands (Launch of new packaging of
Glamour FASHION
Celebrities
& Socialites
MAIN
VIP
LOUNGE
BRAND VISIBILITY AT
VENUE
(2 stalls) to showcase latest product to LFW
guests
A mock shop set up can give potential
customers a feel of the brand experience
v
+
LFW
ACCESS &
HOSPITALITY
Usage of show
footage,
celebrity
quotes,
interviews, etc.
to develop
promotional
v
+
ASSOCIATE SPONSOR
MEDIA VALUE
Media exposure
through
comprehensive LFW
Media exposure
marketing plan
Media exposure
through PR
coverage of LFW
across media
through
comprehensive
LFW marketing
plan
Mediaexposure
exposure
Media
through marketing
through marketing
spends by other
spends
by other
partners
of LFW
partners of LFW
EXCLUSIVE TV SLOT
TELEVISION
Exclusive TV content on 5 episodes in the TV partner PLUS
ONE DEDICATED SHOW of 30 MIN ONLY FOR ASSOCIATE PARTNER
PRINT - ONE
NEWSPAPER
DEDICATED SHOW of 30 MIN ONLY FOR ASSOCIATE PARTNER
8 inserts (across metro editions of the entertainment supplement BT, etc.)
PRINT - MAGAZINE
Event booklet inserted in top fashion magazine with 1 page ad of Associate partner
OUTDOOR
10 hoardings of event ads across strategic locations in Mumbai for a period of 15 days
With close to 12-15 partners every season, the event Composite Logo gains
tremendous exposure across media through partner advertisements strengthening
the Associate Partners partnership with LFW
PRINT - NEWSPAPER
LFW gains print exposure in excess of Rs. 70 cr. every season. With prominent exposure of
the composite logo through pictures of event carried in all newspapers across the country
gives exposure worth more than Rs. 10 cr. to the Associate Partner
0.25
0.1
0.05
0.1
0.3
0.1
0.05
0.75
0.05
0.03
0.5
0.04
0.2
0.04
0.05
0.5
0.125
6.44
1.80
Comments
EVALUATION PR EXPOSURE
PR Value
Newspaper
70
4.648
TV
0.77
0.045
Total PR Value
70.77
4.69
Articles
Pictures
Newspaper
Articles
Pictures
TV
News
Lifestyle
TV
News
Lifestyle
Area %
60%
40%
Gross AVE
0.42
11.2
Duration
2 hours
10 hours
AVE
0.0162
0.0288
Relavance%
1%
40%
Net AVE
0.168
4.48
Relavance%
20%
40%
Impactful product
sponsor show
display
Exposure through
leveraging
VIP lounge
6/30/2014
43
MISS DIVA
2014
Brands
hitesh@onspon.com
+91 9594998952 | +91 7666003344