Bc080400483 Mehreen Nasir: The Surveys Can Be Divided Into Different Major Categories
Bc080400483 Mehreen Nasir: The Surveys Can Be Divided Into Different Major Categories
Bc080400483 Mehreen Nasir: The Surveys Can Be Divided Into Different Major Categories
Mehreen Nasir
Answer:
1) Surveys:
Survey research is one of the very important areas of extent in practical social research.
In marketing research surveys gather people and ask them about your products & services
Data are usually collected through the use of questionnaires, although sometimes
researchers directly interview subjects. Surveys can use qualitative (e.g. ask open-ended
questions) or quantitative (e.g. use forced-choice questions) measures. There are two
basic types of surveys: cross-sectional surveys and longitudinal surveys. Much of the
following information was taken from an excellent book on the subject, called Survey
Research Methods, by Earl R. Babbie.
The survey is a non-experimental, descriptive research method. Surveys can be useful
when a researcher wants to collect data on phenomena that cannot be directly observed
(such as opinions on library services). Surveys are used extensively in library and
information science to assess attitudes and characteristics of a wide range of subjects
Types of surveys:
So these are the main types of Surveys. Through these kinds of surveys we can judge the
target audience very well & collect data and analyze the demands of consumers. After the
collection of this data we can make changes in our product and change our product
according to our consumers demand.
2) Focus groups:
This is also a very important method of research. In this kind of research method we have
to take face to face interviews of target markets. Like focus groups, personal interviews
include unstructured, open-ended questions. They usually last for about an hour and are
typically recorded.
Focus groups and personal interviews provide more subjective data than surveys. The
results are not statistically reliable, which means that they usually don't represent a large
enough segment of the population. Nevertheless, focus groups and interviews yield
valuable insights into customer attitudes and are excellent ways to uncover issues related
to new products or service development.
4) Field trials:
Field trials are one of the main methods of marketing research. In this method we
have to place our new products in the reach of target market. Placing a new product in
selected stores to test customer response under real-life selling conditions can help
you make product modifications, adjust prices, or improve packaging. Small business
owners should try to establish rapport with local store owners and Web sites that can
help them test their products.
Advantages of Surveys:
• The researcher can interact with the participants, pose follow-up questions or ask
questions that probe more deeply.
• Results can be easier to understand than complicated statistical data.
• The researcher can get information from non-verbal responses, such as facial
expressions or body language.
• Information is provided more quickly than if people were interviewed separately.