Swot Analysis
Swot Analysis
Swot Analysis
Retail
Stores
MANU MATHEW
INTRODUCTION
Reliance trends is a specialty apparel store that will sell men,
women and childrens garments. The store will carry the best of
national and international brands like John Players, Peter
England, Indigo Nation, Wrangler, Reebok, and Lee, apart
from in-house brands. The store layout is to compliment the
evolving taste and preference of fashion savvy consumers,
giving them an opportunity to view /shop with ease, along with
well trained customer service associates, to compliment the
entire shopping process. By 2010, Reliance has planned to open
100 more stores across the country with focus on major cities.
Vision
To make RIL one of the most innovative
companies in the world and to achieve
breakthrough growth in revenues and profits by
creating and implementing sustainable
solutions.
Mission
To be the most admired and successful
organised retail company in India that materially
enhances the quality of life of every Indian.
Company Profile
Company : Reliance Retail
Subsidiary Company : Reliance Trends
Founded : 2007
Headquarters : Bangalore
Chairman and Managing Director : Shri Mukesh Ambani
SWOT ANALYSIS
Strengths
Reliance Retail is financially sound.
Customers visiting the stores are between the age 18-25 years of
age and constitute a very good potential market.
Majority of the customers are highly satisfied with the store and
would like to revisit the store.
Weakness
Acute lack of awareness about the store.
Display needs to be changed.
Opportunities
RTL have an advantage because its concept redefines value
retailing.
Value retail is associated with RTL offers, fresh stock at such low
prices and thus stands apart.
The store offers in-house labels and thus has freshness associated
with it.
Threats
More stores of Reliance Trends have to be opened across
various places in India
REFERENCE
Brand Manager of Reliance trends
Staffs of Reliance trends
Official website of Reliance
http://www.reliancetrendsblog.com/
http://www.doondoo.com/reliance-trends-wiki/find/
http://www.ibef.org/industry/retail-india.aspx
https://www.facebook.com/RelianceTrends
http://www.studymode.com/subjects/intoduction-toreliance-trend-page2.html
http://www.reliance-tracker.in/tag/reliance-trends/