Marketingplan Manipulus PDF
Marketingplan Manipulus PDF
Marketingplan Manipulus PDF
MANIPULUS
Table of Contents
1. Analysis of Target Audience ........................................................... 3
2. Marketing Strategy ........................................................................... 3
3. Marketing Plan.................................................................................. 4
4. Budget .............................................................................................. 5
5. Criteria for Evaluation ...................................................................... 5
Annexes ....................................................................................................
i.
Primary Audience
Secondary Audience:
Demographic:
Demographic:
Behavioural:
Behavioural:
events
2. Marketing Strategy
To raise awareness about our showcase.
To ensure 80% attendance rate on
the
day
of
the
showcase.
3. Marketing Plan
a. Promoting through social media.
Social networking sites such as Twitter, Instagram and Facebook have been created to
raise awareness for our showcase. This is also a way to source for new audiences to
attend the event. As our primary audience are youths, they spend most of their time on
these social media platforms. Hence, promoting through these sites would help to reach
out to them on a larger scale within a short period of time.
4.
Budget
Item
Amount Spent
Remarks
Advertising
4 x $0.60 = $2.40
Posters
Personal Selling
Printed by the teams own members
Flyers
100 pieces = $0
Sweets
2 packets = $0
Program Booklets
60 pieces = $0
Tickets (Stickers)
60 pieces = $8
Others
Total $10.40
B. Performances
80% attendance on the day of the showcase
Increase in the diversity of audience (i.e audiences from different schools)
Reach out to target audience of Arts and Theatre Management students (DATM).
Annexes
i. Number of Audiences
No
Name
Tay Joey
Student ID
School
No
Name
Student ID
School
NYP
21
Celine Ng
14006097
STA
14041472
RP
22
Tiffany Claire
14006317
STA
14018993
SOH
23
Michelle Alison
Fonseca
15028993
STA
Rachel Chew
14041492
STA
24
15032548
STA
Victoria Chan
14006524
STA
25
Bhavisha
Methani
15028961
STA
Carissa
14005874
STA
26
STA
Bobby Tan
SP
27
Jerick Pay
14004825
STA
Jaci
15042987
SOI
28
Darren Tan
14000691
STA
Roselyn
15015404
SEG
29
Joshua Lau
14010101
STA
10
Elsen Wong
14056038
SHL
30
14012391
STA
11
14006275
STA
31
Fatehah
14006538
STA
12
14005981
STA
32
Seri Munirah
14005977
STA
13
14006588
STA
33
Muhd Jaafar
14006435
STA
14
Syarif
14006154
STA
34
Claudia
14005945
STA
15
Dinah
14006467
STA
35
Ameerul
14005945
STA
16
Sabrina
14006403
STA
36
Kryshan
14006725
STA
17
Vimi
14005860
STA
37
Eya
14037580
STA
18
Afrina
14006172
STA
38
Anisah
14006047
STA
19
Hilda
14006051
STA
39
Nurul Faezah
14005191
STA
20
Danish
14006033
STA
40
Shasha
14006065
STA
Name
Student ID
14006560
14006083
14005888
14006631
Mohashini
14005173
14058921
14046340
14006190
14006122
10
14006239
11
14041399
12
14037558
13
Isabelle
14005913
14
Ho Yeni
14006118
15
Kelvin Lim
14002198
16
Kelwen Liew
14006136
17
14005656
18
14005909
19
Safwan B Mahmud
14046354
WEEK 1
(22 Oct)
WEEK 2
(29 Oct)
WEEK 3
(Nov 5)
WEEK 4
(Nov 12)
THINGS TO BE DONE
DEAD
LINE
DESCRIPTION
Oct 29
Nov 5
Nov
13
19th
Nov
2015
WEEK 5
(Nov 19 25)
WEEK 6
(Nov 26)
WEEK 7
(Nov 26 Dec 3)
25th
Nov
2015
26th
Nov
2015
3rd
Dece
mber
2015
December 1
*Survey
(30 Nov)
-Drafting of questions
Dec 2
Dec 3
3rd
Dece
mber
2015
3 Jan
2016
WEEK 8
(January 8)
11
Janua
ry
2016
WEEK 9
(January
14)
Week
11
WEEK 10
WEEK
11
WEEK
11
(January
21)
WEEK 11
*DAY OF
EVENT
January 28
Question 1
Objective: Through this question we are able to find out that our potential audience are
the Year 1 students. We are able to come up with a marketing mix that fits our potential
audience to motivate them to attend our show.
Question 2
Objective: Question 2 allows us to find out which school our potential audience is from.
Through this question, we are able to come up with assumptions about their interests and
awareness on theatre performances.
Question 3
Objective: Question 3 allows us to find out if the students had watched any arts
performances done by school productions prior to this, which could determine whether
they will be interested in watching our showcase.
Question 4
Objective: As a follow up from question 3, we wish to know what motivates them to
attend an arts performance done by the school. Through this question, we are able to
come up with incentives to attract our audience and motivate them to watch our
showcase.
Question 5
Objective: Question 5 allows us to find out and select which platform should we focus
on in reaching out to our target audience. 86.8% respondents gets their information
mainly from School E-Mail.
Question 6
Objective: Through this question, we are able to determine their interest in watching a
theatre performance done by our production. The question received a positive response
from our potential audience as 84.9% of them responded that they are interested to
watch a theatre performance.
Facebook: https://www.facebook.com/blnkcanvasprod
Likes: 21 (as of 18/2/2016)
v. Marketing Collaterals
Poster Design