Business Plan
Business Plan
Business Plan
Le' SHAI expects to catch the interest of a regular loyal customer base with its
broad variety of coffee and pastry products. The company plans to build a strong
market position in the town, it would be organized as a sole proprietorship
Le' SHAI aims to offer its products at a competitive price to meet the demand of
the middle-to higher-income local market area residents and tourists.
Mission
Le' SHAI aims to offer high quality cake and cup cake products at a competitive
price to meet the demand of the middle- to higher-income local market area
residents.
Objective
1. Providing the highest quality product with personal customer service.
2. Competitive pricing.
Legal Background
1. Arrangement for the legal requirement
entrepreneurs name has been taken.
for
registration
of
the
2. And also the allocation for the requirement of the employees as a legal
requirement has been done.
Target Market
As a bakery, Le' SHAI will have a broad target market .People of all ages, children
through adults, enjoy delicious treats, and therefore will be incorporated in the
target market. This product is not a high priced item and, as a result, will be
available to nearly all people Regardless of varying incomes. Located in an area
with a high tourism rate, the target market of This Company will include tourists;
however, many locals will also indulge in the delights. The Catering service will
be especially utilized by locals for large events and celebrations. Le' SHAI will be
able to rely on locals. The products of Le' SHAI will be Appreciated by all
consumers who simply enjoy a decadent treat. Whether consumers are Looking
for plain, simple cupcakes, or intricately designed treats, this bakery will be able
to meet their needs. For consumers who are looking to come in and sit down,
Cup of Cake Caf will be preferred by customers who enjoy a calm, modern,
comfortable atmosphere. Locals and visiting Tourists passed the Manama, with
varying ages and differing income levels, will all be included in the Target market
of Le'SHAI
Marketing
Product:
Our product is a high-quality, organic dessert that is extremely adaptable
to both special events, and to the special dietary needs of our customers.
Each cupcake purchased is accompanied with a package of seeds (large
Variety available) to consumers to help us reach our goal of nourishing the
earth.
Price:
The price of our cupcakes is 1.5 BD each which includes the product, the
seeds and delivery of product to consumers within Connecticut.
Promotion:
Our current promotional plans include but are not limited to:
1. Radio commercials
2. TV
3. Facebook, Twitter, Blogger, instgram
4. Coupon offers
5. Samples
Based on our main competition mentioned above, Le' SHAI actually has quite a
few competitive advantages which include ADAPTABILITY:
1. Our price structure remains competitive
2. Our selection of cupcake designs is much more diverse
3. We are adaptable to our customers' dietary needs offering
a) Vegan cupcakes
b) Gluten-free cupcakes
c) Sugar-free cupcakes
d) Nut free cupcakes
4. We can adapt any cupcake design to any specific occasion
Demand Analysis
Product
Monthly Demand
Unit Cost BD
Total Cost BD
Chocolate gateaux
Black Forrest
gateaux
Red Velvet Cake
Pineapple gateaux
Coffee gateaux
Lemon Swiss
roulade
Cheese cake
Ribbon Cake
Cup cake- choco
Cup cakeblueberry
Cup cake- lemon
custard
Cup cakestrawberry
Cup cake- coffee
Cup cake-tiramisu
Cup cakeraspberry
Cup cake- apple
Cup cake-crumble
Total
10
10
1.500
1.800
15.000
18.000
10
10
10
10
2.500
2.000
2.000
1.000
25.000
20.000
20.000
10.000
10
10
100
100
1.500
1.500
1.500
1.500
10.000
15.000
15.000
15.000
100
1.500
15.000
100
1.500
15.000
100
100
100
1.500
1.500
1.500
15.000
15.000
15.000
100
100
980
1.500
1.500
15.000
15.000
268.000
Product
Monthly Supply
Chocolate gateaux
Black Forrest
gateaux
3
3
1.500
1.800
4.500
5.400
Supply Analysis
3
3
3
3
2.500
2.000
2.000
1.000
7.500
6.000
6.000
3.000
3
3
0
0
1.500
1.500
1.500
1.500
4.500
4.500
1.500
1.500
0
0
0
1.500
1.500
1.500
0
0
24
1.500
1.500
41.400
Demand
Supply
Value BD.
268.000
414.00
226.600
Unit
Price BD.
No Of Units
1st
2nd
year
year
3rd
year
Chocolate
gateaux
Black Forrest
gateaux
Red Velvet Cake
1.500
300
350
350
1.800
200
250
250
2.500
200
250
250
Pineapple
gateaux
Coffee gateaux
2.000
200
250
250
2.000
300
350
350
Lemon Swiss
roulade
Cheese cake
1.000
250
300
300
1.500
300
350
350
Ribbon Cake
1.500
400
450
450
1.500
1000
1500
2000
Cup cakeblueberry
Cup cake- lemon
custard
Cup cakestrawberry
Cup cake- coffee
1.500
1000
1500
2000
1.500
1000
1500
2000
1.500
1000
1500
2000
1.500
1000
1500
2000
Cup caketiramisu
Cup cakeraspberry
Cup cake- apple
1.500
1000
1500
2000
1.500
1000
1500
2000
1.500
1000
1500
2000
Cup cakecrumble
TOTAL
1.500
1000
1500
2000
600.00
0
150.00
0
150.00
0
150.00
0
150.00
0
150.00
0
150.00
0
150.00
0
150.00
0
150.00
0
4960.0
00
Cost Analysis
Fixed Assets
02 oven
02 Display fridges
Furniture
Electric items
BD.
1000
1000
5000
5000
360
400
600
200
1200
Working Capital
Salary(1 Year)
Electricity (1 Year)
Water(1 Year)
Gas(1 Year)
1,920
240
120
300
2580
BD.
4000
43,780
675.00
0
225.00
0
225.00
0
225.00
0
225.00
0
225.00
0
225.00
0
225.00
0
225.00
0
225.00
0
6325.0
00
675.00
0
300.00
0
300.00
0
300.00
0
300.00
0
300.00
0
300.00
0
300.00
0
300.00
0
300.00
0
7000.0
00
(-)Cost of sales
(3,780)
(3,830)
(3,880)
Gross Profit
1,180
2,495
3,120
(-)
Administration expenses
Sales & Distribution expenses
Finance expenses
(100)
(250)
(150)
(100)
(250)
(150)
(100)
(250)
(150)
Net Profit
680
1,995
2,620
Sources
https://www.sba.gov/writing-business-plan
http://www.wikihow.com/Write-a-Business-Plan
http://articles.bplans.com/starting-a-business/
Business
plan
Shaikha shaheen alnoaimi
201310026