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    Social Media Marketing Plan

    Uploaded by

    Li_Chen_London
    The IVIS Group provides a social marketing strategy and services to help brands increase traffic, improve brand recognition and loyalty, convert more customers, and provide richer customer experiences while reducing marketing expenses. Their services include social media community management, competitions, paid social media advertising, editorial placements, and ongoing monitoring and optimization to measure results. They offer flexible packages that include various social media platforms and solutions priced based on the number of platforms and solutions used.

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    Social Media Marketing Plan

    Uploaded by

    Li_Chen_London
    670 views20 pages
    The IVIS Group provides a social marketing strategy and services to help brands increase traffic, improve brand recognition and loyalty, convert more customers, and provide richer customer experiences while reducing marketing expenses. Their services include social media community management, competitions, paid social media advertising, editorial placements, and ongoing monitoring and optimization to measure results. They offer flexible packages that include various social media platforms and solutions priced based on the number of platforms and solutions used.

    Original Description:

    Client facing social media service deliver planning I created.

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    The IVIS Group provides a social marketing strategy and services to help brands increase traffic, improve brand recognition and loyalty, convert more customers, and provide richer customer experiences while reducing marketing expenses. Their services include social media community management, competitions, paid social media advertising, editorial placements, and ongoing monitoring and optimization to measure results. They offer flexible packages that include various social media platforms and solutions priced based on the number of platforms and solutions used.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    670 views20 pages

    Social Media Marketing Plan

    Uploaded by

    Li_Chen_London
    The IVIS Group provides a social marketing strategy and services to help brands increase traffic, improve brand recognition and loyalty, convert more customers, and provide richer customer experiences while reducing marketing expenses. Their services include social media community management, competitions, paid social media advertising, editorial placements, and ongoing monitoring and optimization to measure results. They offer flexible packages that include various social media platforms and solutions priced based on the number of platforms and solutions used.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    The key takeaways from the document are that social media marketing can provide benefits such as increased traffic, brand recognition, sales increases, customer loyalty and insights. It also discusses the services provided by IVIS Group.

    The document discusses several benefits of social media marketing such as increased brand recognition, improved brand loyalty, more opportunities to convert visitors to customers, and richer customer experiences.

    According to the document, IVIS Group provides services such as social media promotion, value-added services, flexible packages, customer acquisition and retention, and improved customer insights.

    IVIS Group Social Marketing

    Strategy (Client-facing)

    Social marketing service

    Social media influence


    75% of brands reporting positive results in terms of traffic increase as one of the major benefits of social media and more
    than half of marketers who have used social media marketing for over 3 years reported an increase in sales over that period

    Increased brand recognition


    Additional channels to delivery brand messages in a more direct and engaging way, and yet to mass audience

    Improved brand loyalty


    A strategic and open social media plan could prove influential in morphing consumers into being brand loyal

    More Opportunities to Convert


    Every content share on social media is a chance for users to react, and every reaction could lead to a site visit, and
    eventually a conversion. 51% of Facebook users and 64% of Twitter users are more likely to buy from the brands they follow

    Richer Customer Experiences


    Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level
    and enrich your relationship with your customers

    Reduced marketing expenses


    Low barrier to entry and flexible budget investment by promoting on social channels

    One-stop digital service

    IVIS Group help to promote

    Value-added service

    brands reporting positive results in terms of traffic increase as one of the major benefits of social media and more than half of marketers who

    Flexible packages

    brands reporting positive results in terms of traffic increase as one of the major benefits of social media and more than half of marketers who

    Customer acquisition & retention

    brands reporting positive results in terms of traffic increase as one of the major benefits of social media and more than half of marketers who

    Improved customer insights

    brands reporting positive results in terms of traffic increase as one of the major benefits of social media and more than half of marketers who

    Research & analysis

    Strategy consulting

    Solution execution

    Monitoring & optimisation

    Step 1

    Step 2

    Step 3

    Community management

    Facebook/Twitter
    Competition management

    Owned channel

    Content strategy
    Engagement
    Monitoring & reporting

    Mechanic
    Incentive & materials finalisation
    Competition management
    Monitoring & reporting

    1
    Other platform(s)
    2
    Bought media
    1

    Facebook advertising
    2
    Profiling

    Editorial
    placement

    Engage & Negotiate


    2

    Launch

    Account creation & management


    Further strategy TBC
    Media plan
    Work process
    Account set-up & management
    Monitoring & reporting & optimisation
    Profile and locate relevant blogger/local online community/editorial websites
    Ongoing/campaign-based engage & negotiate to finalise the coverage on details (price, time)
    Secure the coverage & monitoring results

    Month 1

    Month 2

    Engaging & preparation & finalisation


    WK1

    WK2

    WK3

    Month 3

    Pre-promotion

    WK4

    WK5

    Industry Research & best


    practice learning

    Month 4

    On-going promotion

    WK6

    WK7

    WK8

    WK9

    WK10

    WK11

    WK12

    WK13

    WK14

    WK15

    WK16

    Key product launch

    On-going Community management

    Social landscape
    research
    Competitor
    analysis & learning

    Preparation

    Performance analysis & strategy finalisation

    Social Amplification Execution


    strategy
    Content strategy
    Competition strategy
    Bought media strategy & plan
    Editorial placement Briefing
    creation
    Reporting metrics & template
    creation
    Project timeline

    Content calendar
    Visual material creation

    Content update execution

    Community engaging

    Option 1: Through content update platform


    Option 2: Manually

    Competition management

    Competition management

    Incentives arrangement
    Content creation (text & visuals)
    Content update execution & engaging (overlap with community management)
    Entry collection & winner engaging
    Prize delivery

    Preparation

    TBC on-going or periodical

    Bought media management

    Bought media management

    Facebook ads account & invoice set-up


    Content creation (text & visuals)
    Advertising upload
    Advertising management & monitoring

    TBC on-going or periodical

    Profiling

    Editorial placement

    Profiling
    Engaging & negotiating
    Incentive arrangement & delivery
    Performance monitoring

    Instagram

    On-going monitoring & reporting & optimising

    Account creation
    Content creation (text & visuals)
    Content update execution & engaging (overlap with community management)

    Packages & price

    Western
    Package
    options
    1 platform

    2 platforms
    3 platforms

    4 platforms

    Primary

    Secondary

    Facebook or/and Twitter

    Pinterest or/and Instagram

    China
    Weibo or/and WeChat

    *Based on per platform, and exclude any third party cost

    Research &
    Analysis
    Packages
    Industry research
    Competitor analysis
    Performance analysis

    Strategy
    consulting
    Content strategy
    Management
    strategy
    Monitoring strategy

    Monitoring &
    Optimisation

    Solution execution

    Price
    Community
    Management

    Competition
    Management

    Bought media
    management

    Editorial
    placement
    management

    Basic

    Bronze
    Silver
    Gold
    Platinum

    Reporting &
    monitoring

    xx
    *any 1 out of 4 solutions
    *any 2 out of 4 solutions
    *any 3 out of 4 solutions

    Resources & timeline model

    *Breakdowns for per client per platform per month

    Work content

    One off

    Industry Research & best practice


    learning

    4 hours

    Current performance analysis &


    strategy finalisation

    6 hours

    On-going

    Community management 10 hours

    Amplification solutions

    54 hours

    Competition management 12 hours


    Bought media management 12 hours
    Editorial management 20 hours

    Monitoring & optimisation;


    Campaign-based social promotion
    Total

    4 hours
    68 hours

    Item

    Research & Analysis

    Deliverables per month

    Industry research
    Competitor analysis
    Current performance
    analysis

    Roles

    Hours

    Day rate

    Total

    Marketing Manager

    0.5

    xx

    xx

    Digital Marketing Consultant

    2.5

    xx

    xx

    Digital Creative & marketing Executive

    xx

    xx

    Total per month xxx

    Strategy consulting

    Content strategy
    Management strategy
    Monitoring strategy
    Client liaison

    Marketing Manager

    xx

    xx

    Digital Marketing Consultant

    xx

    xx

    Digital Creative & marketing Executive

    xx

    xx

    Total per month xxx

    Item

    Community
    Management

    Deliverables per month

    Weekly editorial calendar


    X visuals creation per month
    X posts proactive posts per day
    depends the platform
    Reactive page management
    Ongoing client liaison

    Roles

    Hours

    Day rate

    Total

    Digital Marketing Consultant

    xx

    xx

    Digital Creative & marketing Executive

    xx

    xx

    Total per month xxx

    Competition
    management

    Mechanic finalisation
    X visuals creation per month
    X competition posts per day depends
    the platform
    Reactive page management
    On page management including
    picking and contact of winners

    Digital Marketing Consultant

    10

    xx

    xx

    Digital Creative & marketing Executive

    xx

    xx

    Total per month xxx

    Item

    Deliverables per month

    Bought media
    Management

    Account & advert streams


    set-up
    X visuals creation
    Ongoing management and
    optimisation

    Roles

    Hours

    Day rate

    Total

    Digital Marketing Consultant

    10

    xx

    xx

    Digital Creative & marketing Executive

    xx

    xx

    Total per month xxx

    Editorial placement

    Profiling
    Engaging & negotiation
    Finalisation & launch

    Marketing Manager

    xx

    xx

    Digital Marketing Consultant

    10

    xx

    xx

    Digital Creative & marketing Executive

    xx

    xx

    Total per month xxx

    Item

    Monitoring &
    optimisation

    Deliverables per month

    Weekly email snapshot


    Monthly in depth report
    Ongoing client liaison

    Roles

    Hours

    Day rate

    Total

    Digital Marketing Consultant

    xx

    xx

    Digital Creative & marketing Executive

    xx

    xx

    Total per month xxx

    Potential additional cost

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