Accenture Joint Business Planning
Accenture Joint Business Planning
Accenture Joint Business Planning
planning
Collaborating with retailers
to increase sales, profits
and growth
Creating common
ground to seize
mutually beneficial
opportunities
Getting started:
Deepening and
transforming the
partnership paradigm
with key retailers
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As a first and crucial step in establishing nextgeneration collaboration, joint business planning
provides a framework in which retailers and suppliers
can closely collaborate on anything and everything
that links the strategy with execution. Retailers and
CPG companies jointly focus on core activities that
will bring the greatest value to both parties, commit
to a plan, define successand then deliver against it.
To make joint business planning work, the partners
must initiate a new relationship and business model
paradigm. The new paradigm brings the partners even
closer together to align their goals and identify mutually
beneficial opportunities during annual negotiations,
trade term agreements and monthly account planning.
In addition, joint business planning necessitates an
evolution of the traditional negotiation approach.
To work harmoniously, partners need to incorporate a new
collaborative commercial vision based on three important
steps that establish common ground:
Performance
Assessment
3. Execution,
Alignment and
Analysis
Consumer
Track Plan
Against Actuals
and Evaluate
Promotion
Effectiveness
Retailer
2. Scenario Modelling
Execution
Scenario
Modelling
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Sales &
Operating
Margin
Joint Events
Innovation
Incremental
Opportunities
Accuracy
Trade Spend
Optimization
Out of Stock
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About Accenture
Accenture is a global management
consulting, technology services and
outsourcing company, with more than
249,000 people serving clients in
more than 120 countries. Combining
unparalleled experience, comprehensive
capabilities across all industries and
business functions, and extensive research
on the worlds most successful companies,
Accenture collaborates with clients to
help them become high-performance
businesses and governments. The company
generated net revenues of US$25.5 billion
for the fiscal year ended Aug. 31, 2011. Its
home page is www.accenture.com.