Jamcracker
Jamcracker
Jamcracker
209509607
riverstorm@ymail.com
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Rowen Sewmungal
209509607
riverstorm@ymail.com
Value: As we look at what type of value that Jamcracker creates both internally and
externally. Internal stakeholders of Jamcracker were that of its employees and board
members while external stakeholders are those of its partners and clients. The main aim was
to target smaller businesses and meet their needs of various ASPs that they could afford and
provide support for them and as they grew, Jamcracker used its partnership with Accenture
to get access to larger firms. Jamcracker also exposed other ASPs to business and created
value for those who partnered with them.
By viewing Jamcracker through these three categories, we can see that they are in an
aggregator business model. As they are an eCommerce business model where a firm
mediates transactions between customers and business. This type of business develops
websites to draw customers and permits for purchasing and comparison of ASPs
Question 2
For a companys strategy to be influential, its business model needs to be on par with the
Information Technology in the business. Information Technology is crucial in Jamcracker for
they are an IT establishment and it may perhaps be understood that their Information
Technology is their business model.
The incorporation of ASPs by Jamcrackers engineering group developed whilst they
developed and more ASPs were included and as their consumer foundation matured. The
outcome was additional ASPs were eager to support more of an effort to collaborate as the
Jamcracker knock-on sales network grew. In turn Jamcracker helped in steering the growth
of ASP industry principles. Jamcrackers engineers made the infrastructure more robust as
the corporation developed and portrayed their system as freely coupled so as they advance
only a particular quantity of work needs to be completed excluding the need to alter the main
structure.
Jamcracker though was not an Application Service Provider business. The motive as to why
the ASP model was used since it functioned as a basis to enable a platform for consumers to
locate all its application services packaged into a solitary IT infrastructure.
2 | Page
Rowen Sewmungal
209509607
riverstorm@ymail.com
that
needed
integrated
ASP
Rowen Sewmungal
209509607
riverstorm@ymail.com
are implementing IT to take advantage of new opportunities with emerging technologies. The
strategic quadrant is where the dependency on IT is extremely high due to the need for
highly dependable IT systems as these are needed to keep current business operations
functioning and to transform the organisation in the future.
Jamcracker will fall into the strategic quadrant of the grid, where there is a heavy reliance
on IT to propel strategy and business operations. The reason it falls in this quadrant is
because Jamcrackers business model is created on the strategy to provide aggregated and
integrated ASP IT facilities. The internet infrastructure is what enables Jamcrackers
capabilities to deliver its primary services to consumers. Considering the case, Jamcracker
has IT at its core and context operations. Although the contexts of Jamcrackers operations
(managed services, managed consulting and co-location services) were done by outsourced
companies, all of those services are conducted over the Jamcrackers IT platform.
Jamcrackers core operations, (IT management platform, Application catalog and support
services) of which aggregation and integration of ASP services which served as the primary
function of the company all relied on IT infrastructure and networks (partnering with ASPs in
any location and providing a service to customers). The IT allowed Jamcracker to be flexible
in the market and focus on developing its core competencies and outsourcing its context
operations.
Question 4
Jamcracker was established in 2000 at a time where the
internet in South Africa was available to very few
individuals
in
the
country,
and
the
internet
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Rowen Sewmungal
209509607
riverstorm@ymail.com
result of this stats, the ASP aggregation model will find a way to work well in South Africa as
its opportunities are open for growth. With this in mind, Jamcracker can easily exploit the
lack of skills and awareness with regards to IT. They would help lessen the burden for
managing IT, set up expenditures and more. Jamcracker would make it simpler for a
company to acquire tailor made suite of applications in a cost effective process due to there
ASP Cafeteria and slider bar approach. Which means that the high risks of
implementation failure will be alleviated because of small start-up fees and monthly user
subscriptions.
As South African businesses support Jamcracker the company administers its network
model of economies of scale to help ASPs with more consumers and lower delivery costs.
Consumers will get valuable products and discounted prices and Jamcracker will achieve
bigger revenues.
The ASP based model which Jamcracker utilises will work effectively in South Africa. As a
result local businesses will realise major cost cutbacks and efficiency of managing all their IT
solutions from one access point. Whats important is that these businesses will recognise
business processes being aligned better due to an improved overseen IT infrastructure.
Bibliography
Applegate, L. M., Austin, R. D., & Soule, D. L. (2009). Corporate Information
Strategy and Management.
BusinessDictionary. (n.d). Aggregator Model. Retrieved 15 March 2015, 2015,
from http://www.businessdictionary.com/definition/aggregator-model.html
MyBroadband. (2015). South African broadband speeds: 2008 to 2015.
Retrieved 1 April, 2015, from
http://mybroadband.co.za/news/broadband/122398-south-africanbroadband-speeds-2008-to-2015.html
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