2014

Batch 32 - September 6 - November 29, 2014,

Edsa Shangri-La , Mandaluyong City

Apply a unique mix of financial

expertise, strategic insight, innovative
thinking and a collaborative approach
Upon successful completion of this course, you will be able to:

Determine cost classifications based on how the cost will be used:

whether for preparing external reports, predicting cost behavior, assigning costs
to cost objects, or decision making.

Understand the critical tradeoffs existing between total cost and sales
volume in determining desired profit goals.

The CMA program gave me a

new perspective about
Management Accounting, the function I
have been with for the past 2 years
now. The lectures and interactions I
underwent during the course of the
program have equipped me in dealing
with a lot of management accounting
issues and concerns related to my
present job. I had to... further enhance
my skills and knowledge on
Management Accounting.
Mitsunori Motohashi, CMA
Directors Advisor
JAPAN

Prepare an income statement required for external reporting and a

different one more useful to managers for managerial decision-making.

Evaluate business segments and the managers responsible for those

business segments.

Identify costs which may be relevant or irrelevant to a given management

decision at hand.

Understand the ethical constraints that guide a manager in pursuing his/

her ultimate goal of maximizing the value of the firm.

www.cmaphilippines.com Tel. No. +632 634 2204 Fax No. +632 706 4648 local 17 info@cmaphilippines.com

2014

RECENT ATTENDEES:
Astec, International ltd.
GlaxoSmithKline Philippines, Inc. Jose
Rizal University PruLife Insurance
Corporation of U.K. Mapfre Asian
Insurance Company Southeast Asia
food, Inc. HSBC savings Bank
Chinatrust Commercial Bank Business
World Publishing Corp. Steel Asia
Manufacturing Corp. Sunlife
Management Companies Inc. JG
Summit Holdings, Inc. Splash
Corporation Asian Development Bank
New York Life Insurance United
Laboratories, Inc. Banko Sentral Ng
Pilipinas Sykes Asia, Inc. De La
Salle Lipa Maxim Philippines
Operating Corporation Digital Media
Exchange, Inc. Jollibee Foods
Corporation Summit Media BMW
Philippines Corporation De La Salle
University Mapfre Asian Insurance
Corporation The Hongkong and
Shanghai Banking Corporation Limited
SM Group of Companies Australia
and New Zealand Banking Group
Limited Zenith Foods Corporation
Smart Telecommunicatons Inc. Intel
Technology Philippines, Inc. Meralco
United American Pharmaceuticals
Pilipinas Shell Petroluem Corporation
United Laboratories Inc. Caltex
Philippines, Inc. ABS-CBN Bayan
Foundation Inc. Asia United Bank
Enchanted Kingdom, Inc. Philippine
Long Distance Telecommunications, Inc.
Manila Polo Club The Coffee Bean
& Tea Leaf and Matrix Entertainment,
Inc. Warner Bros. (F.E.) Inc.
Metrobank Hewlett-Packard
Philippines Corporation Northern
Mariana Islands Retirement Fund
Centro Escolar University HBC, Inc.
Energizer Philippines Bank of the
Philippine Islands ASECASIA, Inc.
Pfizer, Inc. UFC Philippines, Inc.
Splash Holdings, Inc.

THE CMA PROGRAM

Senior

The CMA Program is a globally recognized

experience can apply for CMA membership

program of the Institute of Certified Man-

without examination after completing the

agement Accountants (ICMA) of Australia

CMA Program.

cessful management professionals here

and abroad. The program focuses on developing skills of analysis and evaluation in
the area of strategic cost and management

the program, you enjoy the following

benefits:

ant who can bridge the gap between

traditional finance and accounting func-

essential for todays successful manage-

tion and other functions such as market-

ment professionals.

ing, information technology, and human

The CMA Program is a master level course

resources.

designed in MBA setting with lecture, workshop and case studies to ensure that can-

Retain your promising managerial talent

by supporting their quest to become

didates are able to apply what they have

recognized for their growing strategic

learned during the weekend session to the

financial management expertise, com-

resolution of problems that they face on the

munication skills and leadership abili-

job the next day.

ties.

QUALIFICATION

ter equipped to maximize their contribu-

countants and Non-Accountants. University

tions to your company's future.

graduates with accounting degree need to

while

non-

accounting graduates need to take the

service life cycle to rethink your compa-

jects.

pleted the CMA Program need to have at

least five (5) years of practical experience
and pass the CMA exam in order to eligible
as CMA member of the Institute of Certified

Apply their growing knowledge of business models based on the product/

same program plus four (4) additional sub-

Participants who have successfully com-

Confidently assign them additional responsibilities, knowing they will be bet-

The CMA Program is open to both Ac-

program

Strengthen your organizational effectiveness with a management account-

decision-making and communication skills

CMA

who

By joining or sending your executives to

practices while learning the organizational

the

professionals

have at least twenty (20) years of practical

that grants the CMA designation to the suc-

take

management

ny's current strategy.

Realize their full potential as they develop and apply their decision-making,
problem-solving,

team-building

and

leadership skills in the workplace.

Management Accountants of Australia.

Joining the CMA program is one of the best

decisions I made this year. The sacrifices and
numerous times when I have to work late to finish the
reading materials and case studies are immaterial
compared to the insights and lessons I got from the
facilitators and my fellow batch mates who eventually
became my friends. Indeed a worthy investment of
time, effort, and resources. Thank you all!
PJ Beltran, CMA
Batch 8

I have always believed in continuous learning, The

CMA Program has in so many ways, confirmed this
belief. The excellent facilitators had discussed and
presented all the relevant topics in very exciting and
challenging ways. In a scale of 1 to 10, the CMA program,
the supporting staff, and its facilitators must be rated
a perfect 10.
Arturo M. Eugenio, CMA
Batch 8

www.cmaphilippines.com Tel. No. +632 634 2204 Fax No. +632 706 4648 local 17 info@cmaphilippines.com

2014

PROGRAM SYLLABUS

CVP analysis and linear programming in the pricing

marketing; i.e. place (or physical distribution). It is

area are discussed. Risk averse pricing strategies

shown that the control of the supply-chain distribution

Module 1

and their limitations are also covered in this topic.

function involves a trade-off between maximizing

customer service and minimizing distribution costs,

Strategic Business Analysis

Day 1:
Topic 1: Corporate Objectives, Strategy
and Structure
This topic overviews the concepts and development

Case Exercises

Day 3:

analysis and control are highlighted in this topic.

Topic 5: Financial Dimensions of Pricing

in International Business Strategies

This topic extends the discussion of the previous

strategic objectives and strategic planning decision

section on pricing, and considers within a competi-

models are first introduced to the student. The state

tive international market. It is shown that setting a

of strategic thinking in the current environment is

selling price in a foreign market has, in addition to

then considered, especially in relation to multiple

strategic marketing considerations, some unique

approaches to analysing corporate strategy.

international financial dimensions, due to the

lengthening of the channels of distribution and the
impact of multiple currencies.

Here the marketing concept is introduced and the

Topic 9: Performance Valuation and

Strategic Financial Structures

The traditional areas of corporate strategy; such as

Budgeting

cant role to play in achieving this balance. The various accounting techniques useful in distribution cost

of strategic planning in modern business enterprises.

Topic 2: Strategic Marketing Analysis and

and that the management accountant has a signifi-

Topic 6: Promotion: Push Strategy and

Human Resource Management

This

topic

introduces

Business

Performance

Measures and provides a link as to how these

measures are interrelated with the capital structure of
the firm. The impact of financial structure on planning performance evaluation is considered, specifically the relative measures (ratios) used in financial
statement analysis. Investment and Financing issues
are separated; and capital structure and its role is
obtaining an appropriate discount rate for capital
projects is particularly considered.

links between marketing and strategic business

Here the principal ways of communicating with the

analysis are illustrated. It is shown how concepts

market, referred to collectively as the promotional

such as the product life cycle and product portfolio

mix are overviewed. The objective of this mix is to

matrix are linked to managerial accounting tech-

make a sale, either by pulling customers towards

Day 6:

niques such as budgeting and life cycle costing to

the product (using advertising) or by pushing the

provide relevant information for strategic decision

product to the customer (using personal selling). It

Topic 10: Free Cash Flows and Strategic

making. A comprehensive strategic segmental mar-

is shown that the management accountant has a

keting budget is developed in this topic.

significant role push strategy, especially in the

human resource management areas of controlling
field sales operations and evaluating sales force

Topic 3: Financial Analysis in Product

performance.

Portfolio Management

Day 4:
Topic 7: Promotion: Pull Strategy and

place distribution, which will be discussed in detail in

Integrated Marketing Communication

through various stages of its life cycle, there are

differing financial aspects that need to be focused on
for competitive positioning. It is demonstrated that
the companys management accountant possesses
the tools and techniques required to provide the
product managers with decision-orientated information.

This topic continues with the discussion on promotion, and specifically looks at pull strategy and
integrated marketing communication (IMC) with its
heavy reliance on advertising. It is demonstrated
that the management accountant has a significant
role in formulating advertising budgets, especially
using specific budget models, and in the difficult
areas of controlling advertising outlays and evaluat-

Case Exercises

ing advertising effectiveness.

Here the various aspects of pricing decisions are

covered, especially in competitive environments.
Pricing methods and pricing strategies are specifically contrasted, and the use of such techniques as

these concepts to the more traditional concepts in

financial management. It is demonstrated that the

Case Exercises

Day 7:
Topic 11: Risk Management - Corporate
Radar and Early Warning Systems
Here the approaches to risk management using
short-term (weekly) and long-term (annual) corporate
radar systems are considered, in order to determine
the health of a business organization. Bankruptcy
prediction models (such as Z-scores) are specifically
considered.

Topic 12: Strategic Scorecards and Key

Performance Indicators
Focus on corporate success / role of non-financial

Day 2:
Topic 4: Pricing Methods and Strategies

area, Strategic Value Management, and compares

Case Exercises

marketing, the others being price, promotion and

later topics. It is shown that as a product moves

This topic introduces the concepts in a relatively new

tified for planning purposes.

ment accounting and marketing related product

ments. The product is the first P in the 4-Ps of

Value Analysis

concepts of value and strategic value can be quan-

This topic looks at the interface between managemanagement especially in competitive environ-

Case Exercises

Case Exercises

Day 5:
Topic 8: Supply Chain Management and
the Place-Distribution Decision

indicators in measuring and controlling this success. The importance of monitoring the internal and
external environment is highlighted; in terms of a
firms critical success factors.

Case Exercises

This topic considers the last P of the 4-Ps of

www.cmaphilippines.com Tel. No. +632 634 2204 Fax No. +632 706 4648 local 17 info@cmaphilippines.com

2014

PROGRAM SYLLABUS

Whole of Life Costing, i.e. costing before, during

refocusing of Performance Measurement Systems

and after manufacturing is considered within a

are discussed, and the recognition of how tangible

Module 2

complex and competitive industrial setting.

and intangible assets combine in the implementation

of organizational strategies that ultimately enhances

Strategic Cost Management

organizational value is specifically considered.

Day 8:

Case Exercises

Topic 1: Management Control Systems

The role of accounting is often stated to be providing
information for decisions. Management accounting,
however, fulfils a much broader role in organizations.
As well as providing a framework for planning, management accounting has an important role in management control. This topic introduces the concept of
management control and considers the role of man-

Day 10:
Topic 5: Benchmarking

also considered.

explores what is meant by the "triple bottom line" and

paring a companys operations, products, and

what it means for organizations, now and in the fu-

services against those of top performers, both

ture. The impact of Global Warming and Carbon

within and outside that companys primary industry.

Emissions Trading on Cost Accounting is specifically

considered.

Topic 6: Activity Based Cost Allocation

Topic 12: Emerging Issues 2:

Systems

Governance, Empowerment and the

Based Costing (ABC), which is shown as the response to the challenge of complexity. Aspects

This topic introduces the traditional production man-

costs are specifically considered.

The 5-Ps of

production are specifically considered; i.e. the product, plant, process, program, and people. The three
traditional types of production; i.e. Job; Batch; and
Flow production are also studied, and concepts such
as quality and reliability are also introduced. Modern

such as volume, structural and introductory

Case Exercises

Topic 3: Cost Accounting and Cost

Management in a Lean Environment
This topic continues to look at production management techniques and strategies, especially the more
modern production philosophies originating from
Japan, such as Just-In-Time production (JIT). The
strategic management accounting issues raised by
such philosophies and techniques and aspects of the
influence of the philosophy on production and purchasing are also covered.

responsibilities among different participants in the

corporation, such as, the board, managers, shareholders and other stakeholders, and spells out the
rules and procedures for making decisions on corpo-

hanced shareholder value. Finally, it considers assur-

tion. Methods of finding profitable customers and

Day 9:

structure which specifies the distribution of rights and

Topic 7: Customer Profitability Analysis

Japan, such as Flexible Manufacturing Systems

Case Exercises

This topic first overviews the corporate governance

rate affairs. Next, it considers the issue of an Empow-

This topic moves the focus from analysis to ac-

also considered.

Strategic Audit

Day 11:

production management techniques originating from

(FMS); and Total Quality Management (TQM) are

Triple bottom line accounting is changing the way

organisations go about their business. This topic

Control
agement techniques and strategies.

Carbonomics

which is the formal process of measuring and com-

This topic focuses on the principles of Activity

Topic 2: Lean Manufacturing and Quality

Bottom Line Accounting and

This topic discusses in depth benchmarking;

agement accounting within such a control framework.

The design of management accounting systems is

Topic 11: Emerging Issues 1: Triple

ered workforce, and how this can contribute to enance issues using leading rather than lagging indicators, via the Strategic Audit.

products are considered, as is the area of account

Case Exercises

management.

Topic 8: Process Control and Activity

ADMISSION PROCEDURE

Based Management

Fulfill educational credentials

Here the areas of process control and activity

Apply for admission for certification

based management are discussed. Monitoring

systems, and the concepts of frequency, timeliness
and accuracy are considered, especially in relation

program

Case Exercises

Day 12:
Topic 9: Implementing Cost Analysis
and Control Systems

Register and pass certification/

qualifying exam

to white-collar departments.

Satisfy the experience requirement

Apply for ICMA Membership and carry

CMA designation

Comply with the ICMA Statement of

Ethical Professional Practice

This outlines the implementation process of activity

Topic 4: Life Cycle Costing Systems

This topic overviews the complexity that exists in
modern industrial settings, and why the conventional
management accounting techniques may provide
misleading information in such environments. It is
shown that indirect costs make up the largest per-

based costing. Behavioral aspects, especially in

creating motivation are discussed. Long-term cost
management models are also considered.

Topic 10: Strategic Performance

Management Systems

centage of total costs in such complex firms, and that

This topic looks at Strategic Performance Measure-

there are many challenges in allocating such indirect

ment Systems, especially the linking of financial

costs. Methods of identifying obsolete cost systems

control systems with process based control sys-

and of improving cost control are also discussed.

tems. Some Key Questions to ask in the strategic

www.cmaphilippines.com Tel. No. +632 634 2204 Fax No. +632 706 4648 local 17 info@cmaphilippines.com

September 6 - November 29, 2014

Edsa Shangri-La, Mandaluyong City
PROGRAM FEE
Full Payment -

Php 85,000

Installment
Downpayment -

Php 20,000

1st Session -

Php 20,000

2nd Session -

Php 15,000

5th Session -

Php 15,000

9th Session -

Php 15,000

DISCOUNT
Super Early Bird Discount -

Php 3,000

Enroll two months before the program schedule

Early Bird Discount -

Php 2,000

Enroll one month before the program schedule

Note: All program fees are net of all applicable taxes.

PAYMENT OPTIONS

Cash, Checks, Direct Deposits and Credit Cards

For payment arrangements and other details, please contact
the Program Coordinator at 227 0443; or
Ms. Guillian Ferolino
+632 706 4645 / 706 4648 to 49
gferolino@sgcglobal.co.uk
TERMS AND CONDITIONS:

PLEASE FAX/EMAIL THIS REGISTRATION FORM TO:

Contact Person:

Roselyn Perez

Fax:

+632 706 2212

Email:

rperez@sgcglobal.co.uk

Payment:
1.

Seat will be reserved upon payment of the prescribed fees stated in this Registration Form.

Refunds, Cancellation and Substitution Policies

1.

Refunds will be honored if we received a written notice of cancellation 30 days prior to the start of the program and
must be faxed to 706-2212 or 706-4645. Cancellations received less than 30 days prior to the start of the program will
be charged 25% of the total program fee while those received one week prior to the start will be charged 50%.

IN-HOUSE TRAINING:

2.

No refund will be made for cancellations received after the stated deadline.

3.

CMA Philippines reserves the right to cancel, change venues, and facilitators due to factors beyond our control, and to
ensure learning effectiveness. In case of cancellation, seat can be moved to the next batch, or full refunds will be
given.

If you have a considerable number of participants, we can

provide you with a more personal and specific approaches to

4.

Substitutions for individuals can be made any time prior to event date.

meet your training requirements. Our program experts will

CMA FORM V3 062012

deliver the training to your organization at your chosen

location.

CONFIRMATION
I hereby certify that I have read and accepted all the terms and conditions stated in this

For more information, please contact:

registration form.

Roselyn Perez
+632 227 0443
rperez@sgcglobal.co.uk

______________________
SIGNATURE

______________________
DATE

www.cmaphilippines.com Tel. No. +632 227 0443 Fax No. +632 706 2212 info@cmaphilippines.com