La Costeña (Food Company)
La Costeña (Food Company)
La Costeña (Food Company)
2 Distribution
Since its creation, La Costeas market share and reach
have been core business interests; as a result, the territory served by the company has continued to grow. Inside
Mexico, La Costea products are sold by small and large
shops in every state. To service them, there are thirty
distribution centers located in key cities throughout Mexico. There are also two international distribution centers,
one each serving the United States (and Canada) and Europe; products are also sold by independent and chain
groceries throughout the world. There are three Mexican production plants (in Estado de Mexico, San Luis
Potosi and Guasave[3] ) creating the brands products for
the various distribution centers.[2] The distribution centers are located in Yucatn, Tabasco, Chiapas, Oaxaca,
Veracruz, Puebla, Acapulco, Estado de Mxico, Hidalgo,
Morelos (three), Queretaro, Guanajuato, San Luis Potos,
Aguascalientes, Jalisco, Nuevo Len, Durango, Torren,
Tamaulipas, Sonora, Sinaloa, Chihuahua (two), Baja California Norte and Baja California Sur.
History
Products
AWARDS
sliced capsicums.
The company has a wide variety of products in dierent presentations. Their main products are chilies, beans,
tomato puree, ketchup, mayonnaise, vegetables, creams 3.6 Soups
and soups, sauces, specialties, vinegar, fruit, jams and
marmalades, portion packs, Dona Chonita, Rancherita, In the creams and soups there are a lot of presentations:
Frenchs.
corn, bean, mushrooms, asparagus, poblano chill creams.
Chicken and vegetable, lentil soups. Jalisco and Guerrero
Pozole presentations.[2]
3.1
Chilipeppers
3.2
Beans
3.3
Tomato Puree
3.4
Mayonnaise
4 In USA
La Costea entered the international market in 1975.
Since the beginning the U.S. was its principal goal with
90% of La Costea exports going there. The USA has
a large Hispanic population, who are the principal buyers of La Costea products, however the products have
become very popular among the rest of the population
with chilies (Jalapeos, nachos, Chipotle, among others)
as the best sellers . In June 2006, La Costea established
a production plant in Arizona; the plant was built in 2001
for a Slim Fast Foods, however it has closed in 2004. The
new plant is on the Interstate 10 freeway, which also connects to Interstate 8, helping distribution to the southern
California.[7] After the economic crisis, the company has
made reduced sales in the US. Although the economy has
since improved, food companies have not yet seen any
recovery. Until March 2010 the growth was lower than
the growth in 2009. This has driven the company to the
search for new markets such as Asian markets.[8] There
had been some negative press that has aected the image
of the company in USA. In 2008 there was a problem because it was said that the products had salmonella, however the problem was resolved when the company showed
the hygiene guidelines used in the factory.[9]
5 Awards
The company has won many important prizes at national and international levels. In June it won El Premio
Nacional de Logstica 2010 (National Logistic Award
2010) for it advances in production, distribution and
lower cost; this is the second time it won it, the rst
was in 2007.[1] They also get the ISO-9002 on October
11, 2010. This price gives the recognition of standards
for quality management systems.[10] Other certicates are
ISO 22000, HACCP (Hazard Analysis Critical Control
Points), BRC (British Retail Consortium), IFS (Interna3.5 Vegetables
tional Food Standard), SQF (Safety Quality Food), BASC
For the vegetables there are ve dierent presentations: (Business Alliance for Secure Commerce). Most of them
golden corn, peas, vegetable salads, peas with carrots, give the company worldwide recognition.[11]
In mayonnaise products there are a lot of presentations:
the mayonnaise with lemon juice in bottle and squeezy
presentation, mayonnaise dressing for salads in bottle
and squeeze bottle presentation, light mayonnaise in bottle and squeezy presentation, mayonnaise with jalapeo
in bottle and squeezy presentation and mayonnaise with
chipotle in bottle and squeezy presentation.
La Costea provides some of its production and prots to [13] Arranca dcima edicin del Teletn (in Spanish). Recharities and when there is a natural disaster in the countrieved 01/11/2010. Check date values in: |accessdate=
try relief helping aected people with merchandise.[12]
(help)
First, La Costea provides some of its products when
there is a natural disaster in Mexico or other countries;
for example the canned products that were donated to 8 External links
Chile after the earthquakes in 2010. Second,it also participate in charity programas, one example is the contri El sabor de la Costea
bution made annually to the Teleton event that takes place
in Mexico City.[13]
La Costea home page (In English)
References
[1] Se queda en La Costea Premio Nacional de Logsticapor segunda ocasin [La Costea stays with the national logistic award] (in Spanish). Enfsis Logstic Online. June 2010. Retrieved 01/11/2010. Check date values in: |accessdate= (help)
[2] La costea [La Costea] (in Spanish). Retrieved
02/11/2010. Check date values in: |accessdate= (help)
[3] nuestras plantas (in Spanish).
[4] Carrano P (October 2010). Top 10 del Marketing Gustavo Vogel [Marketin Top 10 Gustavo Vogel] (in Spanish). Neo. Retrieved 01/11/2010=. Check date values in:
|accessdate= (help)
[5] Bruch Ral. http://www.soyentrepreneur.com/home/
index.php?p=nota&idNota=1871 El Sabor de La
Costea [The avour of La Costea].
soyentrepreneur.com (in Spanish). Retrieved 02/11/2010.
Check date values in: |accessdate= (help)
[6] Ramiro Alonso (3 June 2010). Profeco halla sodio de
ms en productos [Profeco found more sodium that recommended in products]. El Universal (in Spanish). Retrieved 07/11/2010. Check date values in: |accessdate=
(help)
[7] Gesbek Shane. Arizona Canning Company. Tucson.
Retrieved 05/11/2010. Check date values in: |accessdate= (help)
[8] Mario Maldonado (2010-05-24). Alimento mexicano,
con mermas en EUA [Mexican Food with mermas
in USA]. Milenio (in Spanish). Retrieved 05/11/2010.
Check date values in: |accessdate= (help)
[9] Los parmetros de envasado de chiles, ptimos [The
chiles lling parameters, optimal]. El Universal (in Spanish). 28 July 2008. Retrieved 07/11/2010. Check date
values in: |accessdate= (help)
[10] La costea recib iso-9002 [La Costea gets ISO-9002]
(in Spanish). Mexico: El Universal, Nuestro Mundo.
March 2002.
[11] La Costena (mexico)". Chenab. Retrieved 5/11/2010.
Check date values in: |accessdate= (help)
9.1
Text
9.2
Images
9.3
Content license