Influencer - Patterson Et Al - Ebs
Influencer - Patterson Et Al - Ebs
Influencer - Patterson Et Al - Ebs
Book
Summary
Dr.
Keith
Walker
EADM
424
March
27,
2012
Influencer:
The
Power
to
Change
Anything
Compiled
by
Andra
Gislason
A
Brief
Summary....
Influencer
is
a
motivational
non-fiction
book
that
provides
the
developing
countries.
In
Part
I
of
the
book,
the
authors
explain
that
people
often
spend
more
time
coping
with
their
problems
instead
of
trying
to
solve
them
(i.e.
coping
with
the
HIV/AIDS
epidemic
instead
of
stopping
the
spread
of
it
all
together).
This
part
of
the
book
goes
on
to
describe
how
behaviours
need
to
be
identified.
Part
II
of
the
book
explains
how
to
be
an
influencer
based
on
personal,
social,
and
structural
aspects.
About
the
Authors.
Kerry
Patterson,
Joseph
Grenny,
David
Maxfield,
Ron
McMillan,
and
training products and services that has taught over two million people and
A
Brief
Summary
1
About
the
Authors..1
Part
I...2
Part
II
(Model)..3
Part
II
Contd..4
Questions.5
Critical
Evaluation.5
Executive
Book
Summary
Dr.
Keith
Walker
EADM
424
March
27,
2012
Part
I
The
Power
to
Change
Anything
Main
Concepts
(Chapters
1
3)
1.
The
Serenity
Trap
Instead
of
owning
up
to
our
responsibility
of
becoming
effective
agents
of
change
()
we
grumble,
threaten,
ridicule,
and
more
often
than
not,
we
cope
(pg.
8).
2.
Search
for
Behaviors
[Influencers]
dont
develop
an
influence
strategy
until
theyve
carefully
identified
the
specific
behaviors
they
want
to
change
(pg.
26).
3.
Vicarious
Experiences
Vicarious
modeling
is
one
of
the
most
accessible
influence
tools
a
parent,
coach,
community
leader,
or
executive
can
employ
(pg.
53).
This
chapter
does
a
great
job
of
setting
the
reader
up
for
the
rest
of
the
book.
It
captures
interest
by
introducing
examples
that
will
be
used
throughout
the
rest
of
the
book.
These
examples
range
from
a
man
who
wants
to
change
his
eating
habits,
to
a
team
who
wants
to
eradicate
a
parasite
epidemic
in
Africa
and
Asia,
and
everything
in
between.
Chapter
1
also
describes
what
the
authors
call
the
serenity
trap.
In
short,
the
serenity
trap
is
humanitys
tendency
to
cope
with
their
problems
instead
of
solving
them
(i.e.
conferences
on
HIV/AIDS
focusing
on
coping
with
the
epidemic
instead
of
stopping
it
all
together).
The
authors
explain
that
we
need
to
realize
this
on-going
phenomenon
in
our
lives
and
change
it.
Executive
Book
Summary
Dr.
Keith
Walker
EADM
424
March
27,
2012
Part II
Make
Change
Inevitable
Personal
Ability
Motivation
Personal
Surpass
your
Limits
Make
the
Undesirable
Desirable
Social
Social
Harness
Peer
Pressure
Find
Strength
in
Numbers
Structural
Structural
Design
Rewards
and
Demand
Accountability
Change
the
Environment
Executive
Book
Summary
Dr.
Keith
Walker
EADM
424
March
27,
2012
Personal
First
you
must
get
people
to
try
the
activity.
If
it
is
trying
to
get
criminals
to
begin
a
positive
lifestyle,
they
have
to
be
immersed
in
it.
If
it
is
an
individual
trying
to
lose
weight,
they
must
experience
a
regimented
work
out.
Moral
thinking
is
a
strong
influence
on
peoples
decision
making.
Humanizing
people
is
the
best
way
to
make
moral
decisions.
Do
not
look
at
people
as
simply
numbers
or
statistics.
People
are
more
likely
to
respond
to
ideas
or
change
when
they
are
not
being
talked
at
or
lectured,
but
rather
asked
about
what
they
want
and
how
they
view
their
current
behaviour.
It
is
important
to
devote
your
time
to
clear,
attainable,
and
specific
behaviours.
When
strong
emotions
take
over,
take
time
to
think
before
reacting.
Social
Smart
influencers
spend
a
disproportionate
amount
of
time
with
formal
leaders
to
ensure
that
the
leaders
are
using
their
social
influence
to
encourage
vital
behaviours.
It
is
important
that
if
you
are
taking
on
a
personal
behaviour
change
yourself
that
you
enlist
the
help
of
a
social
support
network.
Discuss
changing
norms
and
discuss
the
undiscussable.
Often
norms
are
taboo
to
discuss,
however
you
can
change
this
by
using
vicarious
experiences
talked
about
earlier
in
the
issue.
Social
capital
or
power
in
numbers
is
one
of
the
best
ways
to
ensure
success.
If
there
is
a
large
support
network,
people
will
feel
more
confident
in
changing
their
behaviour.
Turn
a
me
problem
into
a
we
problem
(pg.
181).
Build
social
capital
in
order
to
resolve
persistent
and
resistant
behaviours.
Group
solidarity
is
extremely
important
in
preventing
or
influencing
change
on
behaviour.
If
one
person
breaks
this
solidarity,
the
whole
change
process
is
put
into
question.
Structural
Do
not
reward
people
for
engaging
in
positive
behaviour
that
is
already
satisfying
as
it
will
cause
them
to
lose
their
intrinsic
motivation
if
the
reward
is
taken
away.
Ensure
that
rewards,
if
given,
come
soon,
are
gratifying,
and
are
clearly
linked
to
the
vital
behaviour.
Do
not
wait
for
amazing
results.
It
is
important
to
award
small
improvements
in
vital
behaviour.
Although
punishment
should
be
avoided,
it
is
sometimes
necessary.
Make
sure
that
fair
warning
is
given
before
punishing.
Sometimes
it
is
necessary
to
change
the
environment.
Often
people
will
feel
more
emotionally
far
apart
the
more
physically
far
apart
they
are.
The
authors
call
this
concept
propinquity.
Executive
Book
Summary
Dr.
Keith
Walker
EADM
424
March
27,
2012
Some
Questions
I
thought
of
while
reading
How
many
problems
do
I
cope
with
instead
of
trying
to
solve?
Who
are
the
people
in
my
life
that
I
think
influence
my
behaviours?
Does
my
social
peer
group
support
positive
behaviour?
What
are
some
attainable
goals
that
I
can
set
that
would
help
me
become
an
influencer
instead
of
coping
with
my
problems?
This
book
was
inspirational
and
thought-provoking
cover
to
cover.
Through
its
many
and
diverse
examples,
I
was
able
to
picture
some
problems
in
my
own
life
that
I
would
like
to
have
influence
over.
I
did
not
realize
how
much
we
as
a
society
cope
with
problems
instead
of
simply
overcoming
them.
As
someone
who
is
skeptical
about
self-help
books
like
ones
such
as
Influencer,
I
felt
as
though
I
could
follow
along
easily
and
wanted
to
read
a
good
portion
each
time
I
sat
down
with
the
book.
There
was
not
a
moment
in
my
read
where
I
thought
the
authors
were
lacking
authenticity.
The
advice
it
gives
is
understandable
and
I
always
felt
as
if
it
was
something
that
I
could
achieve.
The
multiple
examples
given
help
to
explain
each
concept
in
full,
and
also
provided
a
way
to
look
at
the
advice
in
many
ways
(i.e.
rehabilitating
criminals
in
the
mass
to
helping
employee
moral).
I
also
was
impressed
by
the
diversity
of
examples.
There
were
multiple
examples
of
women
influencers,
developing
world
influencers,
and
low
socio-economic
influencers.
This
was
a
pleasant
surprise
for
me
as
I
had
assumed
the
book
would
focus
mainly
on
executive
(and
presumably
male)
influencers.
With
that
said
however,
one
of
my
critiques
of
the
book
is
that
it
has
too
many
examples.
Sometimes
I
felt
bombarded
with
examples,
and
wished
that
it
would
focus
on
only
a
few.
I
understand
the
point
the
book
was
trying
to
make
that
virtually
anyone,
anywhere
can
become
an
influencer,
but
at
some
points
in
the
book
I
found
myself
questioning
why
they
were
not
using
examples
mentioned
before.
Perhaps
this
could
be
that
they
were
using
the
convenience
of
examples
fitting
for
that
specific
advice.
Overall
I
would
suggest
this
book
to
anyone
who
feels
like
they
are
swimming
in
problems.
It
gives
both
perspective
and
direction
as
to
ways
to
overcome
this
and
become
an
agent
of
change.
This
book
is
definitely
an
inspirational
read
that
I
would
say
can
appeal
to
any
audience
that
is
willing
to
listen.