TIC
TIC
assumptions
Credit Facility:- Unlimited credit facility could be harmful to his
business which could turn out to be a bad debt.
Limited focus :- which in turn resulting into limited customer based
Lack of funding
Analysis of problem
best solution
He should look into his money reserves and apply for a loan from a
scheduled bank. He can start providing Tiffin services in the Badi Bazaar
area so he can cater to a wider customer base.
He can start providing them commercially to local Sweet Shops.
Restaurants and Movie Theatres under brand Name TIC.
The loyalty factor will help,Ideally from his village.
Small investments like flyers providing details of services can be
distributed in the market area. Advertising on Panchayat Boards and Cycle
He can Advertise his food quality. His food is home made and provides
good variety at reasonable prices.
TIC is his comfort zone and he needs to venture out of his comfort zone
to achieve greater success.
alternative solution
Establishing distribution channel to penetrate the market.
Distributing his products outside pantnagar and promoting the
brand.
Giving TIC franchisee to local outlets outside pantnagar .
Once above short term goals are achieved it will ultimately leads to
establish brand TIC.
Standardization of the product and the packaging to ensure the
uniformity in quality and taste.
expanding menu items
Chinese.
Expanding the menu by introducing new varieties such as burger.
meals. lassiwthsabji roti. pepsi with pavbhaji.
he was selling products at cheaper price. This should attract the
locals too
Punjabi dishes. This will lead to increase in the net contribution of
this products
Place related Room delivery to the students and professors Home
delivery to the localities near Badi market
campus Promotion Placing banners in and around the campus and
badi bazar promoting new varieties and offers
conclusion
finally we can conclude on the answer for the question asked, Thakur,
indeed was marketing primarily.
here are the points to prove it.
1. thakur was focussing clearly on the need of the buyer, and thus
servicing the need and hence marketing.